This document discusses the author's genre choice of trip-hop, soul, and indie music for a magazine. It notes that trip-hop and indie music are growing popular in the UK and worldwide, with Paris having a large trip-hop scene. While soul music has been around for years, it will always have a large cult following, which is why the author chose it to grab consumers' attention. The document also discusses using a bold, attention-grabbing font called "Bloom" for the magazine's masthead to draw interest at first glance with its retro feel.