Cui Li interned at Citi Malaysia over the summer in their Country Marketing and Digital Sales department. Her objectives were to gain experience outside of academia and learn digital marketing skills. She worked on various projects including managing a creative agency, writing ad copies, analyzing customer data from digital campaigns, and coordinating a paper statement charging migration project. Through the internship, she learned the importance of adapting quickly, asking questions, and using data to drive marketing impact. In her presentation, she reflected on wanting to apply the skills learned to future careers focused on data and marketing.