This document discusses democratizing data and including it as part of the DevOps toolchain. It argues that data should be made available as a service and provisioned in a secure and compliant manner to empower developers. The document recommends using a DataOps approach and platform like Delphix to virtualize data from various sources and provision production-like test data for developers in an automated way. This helps overcome issues like long test data provisioning times and lack of access to production data, improving the delivery pipeline. Case studies of insurance and banking clients adopting this approach are also presented.