Art Direction is about distilling information into a single-minded idea and then really pushing it to achieve results. It's about using technology effectively because the audience now has more control over what they engage in. It's about inspiring clever people including illustrators, animators, photographers, retouchers and web architects, to collaborate in ways that really evolve the core thinking. That’s what I love about it. It's about collaboration and passion and that's why I love it.
After 20 years as an Art Director, god knows how many theme park rides, speeding and seat belt messages, Nike shoes, smiley eggs, 'Real World' university messages, developers brands, milk brands, wine labels, Kraft dairy products, Eagle Boys pizzas, Audi's, Toyota's, Resorts, and electrical product brands I've sold! Right now, I’m as passionate about perfecting my art as the day I started.
Why your next planner/strategist should be a travelerDavid Sobrinho
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Rebecca Cooke, Legacy Marketing Manager and Emily East, Legacy Development Manager, British Heart Foundation
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
Why your next planner/strategist should be a travelerDavid Sobrinho
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Rebecca Cooke, Legacy Marketing Manager and Emily East, Legacy Development Manager, British Heart Foundation
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Takeaways from the last edition of the creativity festival in Cannes. Purpose, inclusivity, tech and media: how the role of the brands in changing with and for the customers of the future.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Storytelling - Pirate Skills - Ben SufianiPirate Skills
Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong!
Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers.
That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling.
We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business.
After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act.
Cheers,
Ben
______________________________________________
Ben Sufiani
Captain
Pirate Skills
m: +49176-30543705
a: Im Mediapark 5, 50670 Cologne Germany
w: pirateskills.com
e: ben@pirateskills.com
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Presentation on the STAND campaign by Keen footwear to engage youth in sustainability and its brand.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Far too many nonprofits are still relying on 20th-century strategies and “we’ve always done it this way” tactics to year-end campaign planning. The results are falling short of what’s possible. In today’s plugged in, multi-generational world of donors, there’s a new formula guaranteed to increase your impact.
That’s why we created the 4 step formula to a wildly successful year-end campaign strategy.
Join us as we reveal a real-world example of how we increased donations by 285% and slashed production costs for a century-old nonprofit who was ready to shake things up and make an impact.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Takeaways from the last edition of the creativity festival in Cannes. Purpose, inclusivity, tech and media: how the role of the brands in changing with and for the customers of the future.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Storytelling - Pirate Skills - Ben SufianiPirate Skills
Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong!
Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers.
That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling.
We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business.
After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act.
Cheers,
Ben
______________________________________________
Ben Sufiani
Captain
Pirate Skills
m: +49176-30543705
a: Im Mediapark 5, 50670 Cologne Germany
w: pirateskills.com
e: ben@pirateskills.com
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Presentation on the STAND campaign by Keen footwear to engage youth in sustainability and its brand.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Far too many nonprofits are still relying on 20th-century strategies and “we’ve always done it this way” tactics to year-end campaign planning. The results are falling short of what’s possible. In today’s plugged in, multi-generational world of donors, there’s a new formula guaranteed to increase your impact.
That’s why we created the 4 step formula to a wildly successful year-end campaign strategy.
Join us as we reveal a real-world example of how we increased donations by 285% and slashed production costs for a century-old nonprofit who was ready to shake things up and make an impact.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. THE BIG IDEA: POOLWORX TAKE AS MUCH CARE WITH
YOUR POOL CLEANING MAINTENANCE AS YOU DO ON
THE INSIDE OF YOUR HOME. THE SUPPORTING TRUTH:
POOLWORX OFFER A POOL MAINTENANCE CLEAN AT A
FIXED PRICE, WHICH IS A FAR MORE COST EFFECTIVE
POOLWORX SOLUTION THAN WAITING FOR YOUR POOL TO GO GREEN.
MAINTAINANCE CAMPAIGN
ART DIRECTING USING HAND SIGNALS WASN’T EASY,
BUT THANKS TO ERIK WILLIAMSON (PHOTOGRAPHER) FOR
HELPING TO BRING THIS IDEA TO LIFE.
5.
6. THE BIG IDEA: NOT ALL EGGS ARE THE SAME. ONLY SUNNY
QUEEN EGGS PROMOTE A SUNNY QUEEN SMILE.
THE SUPPORTING TRUTH: EGGS INSPIRE A WORLD OF LIFE,
ENERGY, HEALTHY IMAGINATIONS AND FUN.
SUNNY QUEEN FARMS
RE IGNITE BRAND
SUNNY QUEEN WORKED OUT A GENIUS WAY OF PRINTING
A SMILE ON EVERY EGG. PART OF THE CAMPAIGN ROLLOUT
WAS AN INTERACTIVE GAME AND COLLECTOR CARD SERIES
WHICH MY KIDS GAVE THE THUMBS UP. CHECK IT OUT.
AWARDED A CRYSTAL EGG FOR MARKETING EXCELLENCE.
TWO GOLD AWARDS IN THE MARKETING EFFECTIVENESS
AWARDS HELD IN NEW YORK, AND MORE AT BAD.
7.
8. THE BIG IDEA: IF ONLY TRADES PEOPLE HAD SOME KIND OF
SIGN TO WARN THEM OF OVERHEAD POWER LINES.
THE SUPPORTING TRUTH POWER LINES AREN’T ALWAYS
ENERGEX VISIBLE TO TRADES PEOPLE FOCUSED ON THEIR JOB.
DRIVER AND WORKPLACE SAFETY
THANKS TO SKEET BOOTH FOR THE SHOT, AND A REALLY
LONG EXTENSION CORD, WE WERE ABLE TO ILLUMINATE THE
POTENTIAL DANGERS ASSOCIATED WITH WORKPLACE AND
DRIVER SAFETY.
9.
10. THE BIG IDEA: IMAGINE WHAT BORED YOUNG TEENAGERS
MIGHT DO IF THEY WERE STUCK AT HOME ON HOLIDAYS.
THE BRIEF: DREAMWORLD HAD NO NEW BIG ATTRACTIONS
TO OFFER TEENS OVER THE HOLIDAYS.
DREAMWORLD THE GIANT DROP AND TOWER OF TERROR
WEREN’T NEW ANY MORE. WE NEEDED
RELAUNCH TO GIVE TEENS A REASON TO RETURN.
THIS CAMPAIGN WAS INITIALLY PRESENTED AS PART OF
A PITCH WHICH RETAINED THE DREAMWORLD BUSINESS.
REFRESH INCLUDED A NEW 3D & 2D LOGO AND VISUAL ID.
11.
12. THE BIG IDEA: QUT IS A UNIVERSITY FOR THE REAL WORLD,
WITH TEACHERS (HAVING REAL WORLD EXPERIENCE)
GIVING GRADUATES CONFIDENCE TO TAKE ON THE WORLD.
THE INSIGHT: GRADUATES ARE INDIVIDUALS, WITH GLOBAL
QUT ASPIRATIONS, MANY TRAVELLING WHEN LEAVING UNI.
GRADUATE SUCCESS
FROM KICKING BUTT AT MICROSOFT, TO HITTING GOLF
BALLS OFF CITY BUILDINGS, MANY REAL STUDENTS
PARTICIPATED IN THE MAKING OF MANY FAKE TVC’S,
MICROSITES AND PRESS... NOT REALLY. THE CAMPAIGN
WON GLOBAL AND LOCAL AWARD RECOGNITION.