This document discusses the evolving role of account planning. It notes that planning now involves more than just communications and advertising, and encompasses creative marketing, modern branding strategies, and purpose-driven strategies. Planning must understand categories, consumers, culture and technology in a complex, digital world. The role requires conceptual thinking as well as tactical skills to develop ideas, solutions, and stories that make people want things and improve lives.
Some of the key things we took out from the recent Psych London conference. Great speakers. Great ideas. If you get the chance to go to one of these events, do it. You won't be disappointed.
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
Some of the key things we took out from the recent Psych London conference. Great speakers. Great ideas. If you get the chance to go to one of these events, do it. You won't be disappointed.
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
Brand Building fundamentally remains unchanged. However there are certain principles that need to evolve. The key change is a brand's ability to tell a story. Have you defined your brand's positioning in an effective way to be able to narrate the right stories?
Read the commentary behind this SlideShare here: http://incito.syedabdulkarim.com/2013/08/brand-storytelling/
Discover your career, build your brand and find a job you love. Learn more at https://blog.linkedin.com/2017/february/23/launching-your-career-getting-started-on-your-internship-search-linkedin.
"What is the role of branding in the post-consumer society?"
People are turning away from the consumer society, creating new relations and engagements. Times have never been more challenging nor more exciting or suited for brands. How could one adapt to this future brands cape?
Michael Ericsson, Brand Strategist Creuna
www.creuna.se
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
Joanna Lord, VP Marketing, Porch - The Future of BrandTraction Conf
Porch VP Marketing, Joanna Lord discusses what the best brands in the world are doing to help them leap ahead of competition and stay relevant in today's noise ecosystem. Visit: http://tractionconf.io
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Branded Utility - The (already happening) future of marketingJosh Chambers
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
* Originally presented internally to my company, I tweaked it a bit to show the entire globe.
Discover your career, build your brand and find a job you love. Learn more at https://blog.linkedin.com/2017/february/23/launching-your-career-getting-started-on-your-internship-search-linkedin.
"What is the role of branding in the post-consumer society?"
People are turning away from the consumer society, creating new relations and engagements. Times have never been more challenging nor more exciting or suited for brands. How could one adapt to this future brands cape?
Michael Ericsson, Brand Strategist Creuna
www.creuna.se
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
Joanna Lord, VP Marketing, Porch - The Future of BrandTraction Conf
Porch VP Marketing, Joanna Lord discusses what the best brands in the world are doing to help them leap ahead of competition and stay relevant in today's noise ecosystem. Visit: http://tractionconf.io
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Branded Utility - The (already happening) future of marketingJosh Chambers
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
* Originally presented internally to my company, I tweaked it a bit to show the entire globe.
DLYohn Brand-As-Business Perspectives from Jim Stengel's GROWDenise Yohn
excerpts from Jim Stengel's book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, to show how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.
Idealism and commercialism are not polar opposites. In fact, as counterintuitive as it may seem, sustainable profits are supported by sustainable idealism. Brand owners should not have to choose between idealism and profit, and profits based on a degree of idealism are more likely to be strong and sustainable over time. Businesses have come to recognize this and want their objectives, and those of their brands, to be attractive and easily defensible. While the economic crisis has tested some companies’ resolve, the fundamental factors that encourage them to espouse inspiring missions and defensible practices are unlikely to wane. Ogilvy has developed The big ideaL process to convey the ethos of the brand or company to people from different cultures and to employees and consumers alike.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
From IABUK: This book, compiled by the IAB Games Steering Group - a committee of senior gaming experts - is an introduction to the games advertising planning and buying process. Whether you’re looking to run your fi rst campaign using games or you’ve run many before, this book will help you engage with consumers using what has arguably already become the world’s most exciting entertainment medium.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
18. CATEGORY
CONSUMER
BRAND / PRODUCT
CULTURE
Human needs
Business offer
SWEET SPOT
TECHNOLOGY
MEDIA
#COMPLEXITY IS IN THE AIR
ref: A try to define a today’s conceptualization framework
20. but Planning is driven by Culture & People
so no matter if you are in a
Hispanic, Digital or whatever type of agency,
Planning is Planning*
(*or an evolved version)
25. Trying to figure out
what people think
Listening what they say
and observe what they do
(almost in real time)
Playing with a significant change in the research paradigm
is back
#tension4
45. MAKE PEOPLE WANT THINGS "
SOME CURRENT RELEVANT PILLARS TO
DIVE IN
POINT OF VIEW
COMMITMENT
DEMONSTRATE
PURPOSE
AS STRATEGY
46. PURPOSE AS STRATEGY
ref: David Aaker http://www.prophet.com/blog/aakeronbrands/139-higher-purpose-branding
47. THE GOAL IS NOT IDENTIFY PEOPLE WHO NEEDS YOUR PRODUCT
BUT PEOPLE WHO BELIEVE WHAT YOU BELIEVE
48. MAKE PEOPLE WANT THINGS "
SOME CURRENT RELEVANT PILLARS TO
DIVE IN
GENEROSITY
OVERCOME EXPECTATIONS
SURPRISE
EMOTIONAL REWARD
PURPOSE
AS STRATEGY
POINT OF VIEW
COMMITMENT
DEMONSTRATE
GOODNESS
AS STRATEGY
52. in fact
this is not only about doing nice things
but
telling stories about doing nice things
ref: Andy Whitlock
53. MAKE PEOPLE WANT THINGS "
SOME CURRENT RELEVANT PILLARS TO
DIVE IN
GENEROSITY
ADAPTATIVE
AGILE
REAL TIME
SMALL BETS
SCALE FAST
GOODNESS
AS STRATEGY
PURPOSE
AS STRATEGY
PRODUCTION
AS STRATEGY
OVERCOME EXPECTATIONS
SURPRISE
EMOTIONAL REWARD
POINT OF VIEW
COMMITMENT
DEMONSTRATE
98. Forward thinking mother fuckers
That’s because today I love this job description for a planner:
best job description for a planner
ref: Richard Huntington