The document describes a blog post assignment to generate social media exposure. It outlines 4 steps: 1) Create a blog post about getting started with social media in a company. 2) Share the post with followers, friends, and colleagues on social media. 3) Get feedback by engaging the network and seeking participation. 4) Learn the results and findings, which showed mild growth in followers but engagement of LinkedIn contacts. The key learnings were to keep content short and thought-provoking and consider timing of posts.