The document describes a blog post assignment to generate social media exposure. It outlines 4 steps: 1) Create a blog post about getting started with social media in a company. 2) Share the post with followers, friends, and colleagues on social media. 3) Get feedback by engaging the network and seeking participation. 4) Learn the results and findings, which showed mild growth in followers but engagement of LinkedIn contacts. The key learnings were to keep content short and thought-provoking and consider timing of posts.

1. MyBlog Experience Christian Goffi

2. The Assignment Social Media ExposureThe Mission for this task was to create a blog post in a matter related to Social Media and leverage it as a working example of how to promote it as a means to generate interest, traffic, reach but most importantly…

3. Step 1: Create a PostGetting Started on Social Media in your company? Try this First!

4. Step 2: Share the StoryFollowersFriendsColleagues

5. Step 3: Get FeedbackReach out to the Network, listen to Contributions, Seek Participation if needed.NetworkContributionParticipation

6. Step 4: Learn / Summary FindingsResult? Mild ResultsSome Likes, limited comments, mild follower growth on twitter (12), engaged my LinkedIn contacts in a different wayKey Learnings:Keep the content Short and thought provokingTiming, posted mid day Friday. Missed the #FF boatConsidering to switch from blogger to wordpressBest outlet to create dialog? Quora!

7. FINAL THoughtsThisassignmentwas a greatlearningexperience!

8. Theteam’sperspectiveswereimpressive

9. TheImportance of the Network is KeyTHANKYOU!