Foreseegame.com is an innovative digital media platform that provides two-way engagement between brands and consumers. It aims to build emotional connections through continual engagement via entertainment, prizes, and other activities. This results in consumers becoming brand ambassadors. The platform offers various games and interactive content that can be customized for specific brands. It provides measurable and accountable engagement across digital and traditional media to help expand market share through strengthened relationships with consumers.
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
Top ecommerce web development trends you need to knowFODUU
The document outlines the top 5 ecommerce web design trends for 2018. These include: wide backgrounds with big photos and videos to draw customer interest; rich moving animations to make online shopping more engaging; hidden menus to save screen space on mobile and desktop; long scroll websites to facilitate storytelling and interaction; and responsive web design for accessibility across different mobile devices. It emphasizes the importance of being aware of these current trends to provide customers a smooth shopping experience and stay ahead of the competition.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
The document discusses applying direct marketing strategies to social media. It provides definitions of direct marketing and social media. It outlines fundamentals that remain the same for direct marketing in social media such as finding the target market and focusing on engagement over reach. It also discusses challenges such as measuring return on investment and gaining organizational buy-in.
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Kantar-millward-brown Media and-digital-predictions 2017Brian Crotty
Brands will step up efforts to connect with the emerging Gen Z consumer segment in 2017. Marketers will need to offer opportunities for Gen Z to interact and co-create with brands through digital platforms. Transparency about a brand's values and purpose will also be important to this demographic. Brands will also need to experiment with new formats like augmented reality and virtual reality to engage Gen Z in an imaginative and visual way. Consistency of brand experience across touchpoints will be another key focus area for marketers as consumers interact with brands through various channels. Content marketing techniques will continue to evolve through new technologies and more targeted, personalized creative content.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
Top ecommerce web development trends you need to knowFODUU
The document outlines the top 5 ecommerce web design trends for 2018. These include: wide backgrounds with big photos and videos to draw customer interest; rich moving animations to make online shopping more engaging; hidden menus to save screen space on mobile and desktop; long scroll websites to facilitate storytelling and interaction; and responsive web design for accessibility across different mobile devices. It emphasizes the importance of being aware of these current trends to provide customers a smooth shopping experience and stay ahead of the competition.
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
The document discusses applying direct marketing strategies to social media. It provides definitions of direct marketing and social media. It outlines fundamentals that remain the same for direct marketing in social media such as finding the target market and focusing on engagement over reach. It also discusses challenges such as measuring return on investment and gaining organizational buy-in.
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
M-BIZ Global is a large mobile gaming solutions provider with offices worldwide. They help businesses enhance ROI through innovative digital marketing solutions like branded mini-games, playable rich media ads, and augmented reality games. These games can be integrated across websites, apps, and social media to increase user engagement, conversions, and shareability. M-BIZ works with many types of clients and provides analytics and customization. Their games utilize technologies like HTML5, beacons, and augmented reality to provide immersive experiences on multiple devices.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
The document discusses mobile marketing and proximity marketing strategies. It introduces the company Brandscape and their mobile solutions including Bluetooth tags called Hypertags that allow brands to engage with customers. Brandscape believes mobile communication can deliver targeted messages to diverse audiences if done respectfully and with relevant content. Their strategies include using tags, secure online tickets, and combining mobile with traditional media for a complete customer experience.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The document is the official magazine of the Australasian Promotional Products Association (APPA). It discusses how promotional products that engage multiple senses are effective at branding because digitally overloaded consumers have short attention spans. Products that allow consumers to see, touch, smell, taste, or hear a brand create memorable sensory experiences that increase brand recall and loyalty more than digital ads alone. Examples show how items like scented pens, reusable water bottles, or talking pens help consumers experience and remember brands. The magazine argues that sensory branding through promotional products is the future of marketing.
The document discusses the importance of multi-screen branding and understanding how consumers engage with different devices. As media consumption has shifted to screens across PCs, smartphones, tablets and TVs, brands must strategically reach their audience where it counts on each device. The document outlines the typical usage characteristics of each device and emphasizes that a one-size-fits-all approach will not work, as consumers interact with each screen in unique ways. Brands are advised to understand these differences to most effectively engage their audience across multiple devices.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
This document summarizes entries for The Loyalty Awards 2015 in the EMEA region. There was a 30% increase in entries this year from a wide range of businesses, particularly in categories like Best Loyalty Programme Marketing Campaign and Best Use of Gamification. Gamification saw one of the largest numbers of entries and reflects its growing importance in loyalty. The Loyalty Awards event will be held on June 9 in London, where the winners will be announced.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Mobile Marketer's Classic Guide to Mobile AdvertisingOn-Site Solutions
This document provides an overview of mobile marketing strategies and trends in 20 articles. It begins with an introduction noting the growth of mobile advertising budgets. The articles then provide advice and insights on topics like targeting mobile ads, optimizing mobile websites, using apps vs mobile web, integrating social and local aspects into mobile campaigns, and leveraging mobile for commerce. The document aims to help marketers master the complex mobile advertising landscape and apply insights from industry experts.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
This document discusses predictions and insights about the 2021 back-to-school shopping season from various retail and consumer experts. Retailers are expecting record spending on back-to-school items this year as shopping returns to a more normal pattern compared to 2020. However, there is still uncertainty around in-person learning and some consumers remain anxious. Retailers are utilizing convenient options like curbside pickup to make shoppers comfortable. Experts also note a permanent shift towards more online shopping and the growing influence of social media on consumers' shopping journeys.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
How to infuse digital brand experience in ux designInterics Digital
Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences.
Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge for brands to establish contact with their customers digitally.
This document provides an overview presentation of My Adworld, a platform that allows users to upload homemade video ads, reviews, and opinions of products and brands. It rewards users for their creative efforts with a system of votes, engagement metrics, and coins that can be redeemed. Brands are able to upload ad pitches for users to respond to, and can incentivize engagement through coin rewards. The platform aims to change how brands interact with customers in a grassroots, honest manner. Revenue comes from brand subscriptions to source video concepts, review user data, and advertise on the site.
M-BIZ Global is a large mobile gaming solutions provider with offices worldwide. They help businesses enhance ROI through innovative digital marketing solutions like branded mini-games, playable rich media ads, and augmented reality games. These games can be integrated across websites, apps, and social media to increase user engagement, conversions, and shareability. M-BIZ works with many types of clients and provides analytics and customization. Their games utilize technologies like HTML5, beacons, and augmented reality to provide immersive experiences on multiple devices.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
The document discusses mobile marketing and proximity marketing strategies. It introduces the company Brandscape and their mobile solutions including Bluetooth tags called Hypertags that allow brands to engage with customers. Brandscape believes mobile communication can deliver targeted messages to diverse audiences if done respectfully and with relevant content. Their strategies include using tags, secure online tickets, and combining mobile with traditional media for a complete customer experience.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The document is the official magazine of the Australasian Promotional Products Association (APPA). It discusses how promotional products that engage multiple senses are effective at branding because digitally overloaded consumers have short attention spans. Products that allow consumers to see, touch, smell, taste, or hear a brand create memorable sensory experiences that increase brand recall and loyalty more than digital ads alone. Examples show how items like scented pens, reusable water bottles, or talking pens help consumers experience and remember brands. The magazine argues that sensory branding through promotional products is the future of marketing.
The document discusses the importance of multi-screen branding and understanding how consumers engage with different devices. As media consumption has shifted to screens across PCs, smartphones, tablets and TVs, brands must strategically reach their audience where it counts on each device. The document outlines the typical usage characteristics of each device and emphasizes that a one-size-fits-all approach will not work, as consumers interact with each screen in unique ways. Brands are advised to understand these differences to most effectively engage their audience across multiple devices.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
This document summarizes entries for The Loyalty Awards 2015 in the EMEA region. There was a 30% increase in entries this year from a wide range of businesses, particularly in categories like Best Loyalty Programme Marketing Campaign and Best Use of Gamification. Gamification saw one of the largest numbers of entries and reflects its growing importance in loyalty. The Loyalty Awards event will be held on June 9 in London, where the winners will be announced.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Mobile Marketer's Classic Guide to Mobile AdvertisingOn-Site Solutions
This document provides an overview of mobile marketing strategies and trends in 20 articles. It begins with an introduction noting the growth of mobile advertising budgets. The articles then provide advice and insights on topics like targeting mobile ads, optimizing mobile websites, using apps vs mobile web, integrating social and local aspects into mobile campaigns, and leveraging mobile for commerce. The document aims to help marketers master the complex mobile advertising landscape and apply insights from industry experts.
This document analyzes and summarizes several print advertisements. It discusses the objectives, targets, benefits, tones, and visual elements of ads for Allstate insurance's texting while driving campaign, Kia's rearview camera feature, Apple's iPhone and app store, Mercedes' zero-emissions technology, and McDonald's children's birthday parties. Key details like the use of emotional imagery and understanding the audience's wants are examined.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
The document discusses 5 principles of high performing experience brands in today's attention economy:
1. Add value - Brands need to give more than they take from consumers by offering value like helpful information or services.
2. Invite participation - Brands should focus on managing communities of supporters rather than rigid brand standards and invite participation through contributing ideas or influencing experiences.
3. User-first design - Brand experiences need to start with understanding consumers' behaviors and catering to their needs and wants to increase engagement without extra convincing.
4. Inspire sharing - Brands must provide compelling content or causes that consumers genuinely want to talk about and share with others through their personal networks.
5. Be
This document discusses predictions and insights about the 2021 back-to-school shopping season from various retail and consumer experts. Retailers are expecting record spending on back-to-school items this year as shopping returns to a more normal pattern compared to 2020. However, there is still uncertainty around in-person learning and some consumers remain anxious. Retailers are utilizing convenient options like curbside pickup to make shoppers comfortable. Experts also note a permanent shift towards more online shopping and the growing influence of social media on consumers' shopping journeys.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
Media Industry Trends for 2014 with Case Studies Amy Murray
Media, as a discipline, is moving away from the job of delivering messages to audiences and moving toward better understanding of how consumers receive and respond to communication.
This deck outlines consumer expectations for brand communications and how emerging media strategies are facilitating interaction between brands and consumers in a meaningful and bottom-line impacting way. Included are case studies on the topics of cross-channel campaigns, visual content, quality content & interactivity and how brands are successfully achieving these communication goals through mobile ads, video ads, native ads and rich media ads.
How to infuse digital brand experience in ux designInterics Digital
Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences.
Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge for brands to establish contact with their customers digitally.
This document provides an overview presentation of My Adworld, a platform that allows users to upload homemade video ads, reviews, and opinions of products and brands. It rewards users for their creative efforts with a system of votes, engagement metrics, and coins that can be redeemed. Brands are able to upload ad pitches for users to respond to, and can incentivize engagement through coin rewards. The platform aims to change how brands interact with customers in a grassroots, honest manner. Revenue comes from brand subscriptions to source video concepts, review user data, and advertise on the site.
How to build a strong content marketing strategy that's organic and authenticAffiliate Summit
This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.
Entertainment Advertisement | Entertaining Marketingalexzender432
Advertising Entertainment has emerged as a powerful tool for capturing audience attention and driving engagement. From captivating commercials to immersive digital experiences, advertising entertainment has revolutionized the way brands connect with consumers. In this comprehensive guide, we'll explore the myriad of strategies, tactics, and best practices for leveraging advertising entertainment to achieve marketing success.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
M Zero One - Social Content Marketing Platform (Education)Faiyaz Malik
Detailed Presentation with Case Studies
>We help companies grow their digital revenues and brands through (em)powering them with the right marketing technology solutions - and implementing them right.
>We implement solutions based on business- and marketing objectives and budget, setting up the tools that will leverage your marketing efforts and grow your digital business.
>We offer tools and technology with intent; with purpose based on business and marketing objectives and goals.
The document discusses strategies for revitalizing the Benzac skincare brand over the next 3 years. It aims to expand the brand's target market to include teenage acne sufferers and complement existing products with new cleansers, moisturizers and spot treatments. Integrated marketing campaigns are proposed to increase brand awareness through digital, social media, experiential, PR and advertising channels. Creative concepts focus on portraying Benzac as a quiet achiever that gets results without flashy marketing. Media strategies consider targeting both teenage customers directly and mothers who purchase products for their children.
Consumers now expect frictionless experiences across all platforms and devices. They are adopting mobile technologies to simplify daily tasks like finding nearby stores and restaurants, making reservations and purchases. Marketers are creating mobile-first experiences through responsive design and apps to streamline common consumer activities and meet expectations of immediacy and convenience on the go. Going forward, reducing friction will be critical for brands to compete as consumers increasingly rely on mobile devices throughout the shopping and purchase process.
This document discusses advergaming, which is using interactive games to advertise and market products. It defines advergaming and explains that it allows for continued brand exposure through consumer choice and active participation. The document then categorizes advergaming into above-the-line, below-the-line, and through-the-line based on how advertising is disseminated through games. It also provides examples of companies that have used advergaming and discusses the advantages in terms of brand awareness and message association.
Gamified Tv Ads with Augmented RealitySatyajit Roy
Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachouta wider audience to interact with their brands using AR.
The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context. Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential usersfor new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
This document discusses omnichannel marketing strategies. It defines omnichannel marketing as creating a seamless shopping experience across all customer touchpoints. Key components of an omnichannel approach include websites, social media, paid media, blogging, email marketing, events, giveaways, influencer marketing, and public relations. The document provides details on leveraging each of these channels and tips for staying innovative to provide customers with a unified brand experience regardless of how they engage with the company.
EXPLORING DIGITAL BRANDING TRENDS IN UAE.pdfasiyahanif9977
https://nexusbeez.com/
it’s essential to keep an eye on the latest digital branding in UAE trends that can drive future success. Lastly, in this article, we’ll explore some of the most impactful trends shaping the world of digital branding in the UAE.
Gamification works by incentivizing user actions through rewards and competition. There are five keys to winning with gamification: 1) Use social login to capture user data, 2) Encourage user-generated content through incentives, 3) Implement sharing incentives to promote virality, 4) Keep users engaged through points and leaderboards, 5) Nurture loyalty with a rewards program. Boyd Gaming saw success engaging users and increasing engagement through a gamified loyalty program. Gamification will be a core strategy as engagement becomes more important for conversion.
BSM provides cost-effective advertising opportunities across various professional and collegiate sports leagues. They offer cross-platform campaigns including digital out-of-home, social media, mobile, and in-venue sponsorships. BSM has relationships with many leagues, teams, venues and athletes, allowing them to create custom campaigns that build brands through exposure to loyal sports fans both during and after games. Their services include strategy, creative content, execution and measurement to help advertisers simplify the sports marketing process and maximize return on investment.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
2. 2
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
3. 3
§ Foreseegame.com is an innovative digital media of consumer engagement
§ It is a value innovation in digital brand promotion and marketing media. This unique
new age platform provides a two way engagement and a win-win partnership through
direct interactions between brands and consumers
§ The brand shares its values with its consumers through continual engagement with
consumers in terms of entertainment, friendship, prize winning and care spirit, hence
creating an emotional connect. This result in consumers becoming the friend of brands
and further into a brand ambassador
§ It is a cost effective, transparent, measurable digital media which provides full
accountability of all brand spend
§ This revolutionary platform has the potential to redefine the branding and marketing
efforts of marketers
§ Foreseegame has rolled out its mobile version and provides unique opportunity to
engage the consumers through mobile games and communication
Executive summary
4. 4
Foreseegame.com offers consumer engagements based on following category of games–
1. Thrilling prediction
2. Free lottery
3. Audio, Video and Television commercials
4. Feedback and co-creation
5. Opinions and surveys
6. Birthday and zodiac signs
7. Target groups, such as, location, age and gender
8. Social responsibility participation
9. Treasure Hunt – Integration with Facebook page and websites of partner brands
10. Integration with on-ground promotional activities
11. Integration with advertisements on TV, Radio, Newspapers & other traditional media
12. Integration with social media and mobile platform
13. Direct communication
14. Partners’ brands and products
Various channels for consumer engagement available on
foreseegame.com
5. 5
Key Advantages of foreseegame.com
ü A blue ocean media which will provide a minimum 2 Lac customers by engaging
minimum 10 Lac consumers in a year
ü Cost effective medium
ü It is the only media which covers the full cycle of engagement by providing
solution of rich engagement, testing the product and ultimately making the
consumer an emotionally connected person with the brand
ü It provides a focused consumer engagement. Brands stand to gain undiluted
consumer attention towards its products and offerings by the way of fun-filled
interaction
ü It provides significant and long-lasting top of the mind brand recall
ü It provides a tangible and accountable reach and the last mile approach for a
definitive Return on Investment (ROI)
6. 6
ü It integrates the reach of traditional and digital social media with effective
engagement
ü The 360° coverage of the channels provides revolutionary media opportunity such
as showing video and putting audio in the language of consumers with brand
relevance, participation of consumers in social responsibility programs of the
brands and co-creation and feedback to make it a two-way communication tool
ü The breakthrough channel of Opinion Square can give authentic survey in time-
bound manner with authentic data on age, gender and location
ü The only media where the consumers are identified by unique identity of mobile
number with age, gender and location, thus providing a target engagement
ü This media provides digital solutions both on internet and mobile communication
ü Some of the major brands have already partnered with us
Key Advantages of foreseegame.com (cont’d)
7. 7
ü The brand shares its values with its consumers in terms of entertainment,
friendship, prize winning and care spirit, and thus the consumers become the
Friends of the Brands
ü The process and system are full-proof with latest technology and are being
regularly audited by auditor of international repute
ü It is legally validated both in terms of operative laws and laws of intellectual
property by the lawyers of international repute
ü It is being run and managed by the high skilled team of human resources having
the best engineering, creative, marketing and management expertise
ü The server is being hosted by Netmagic, one of the best server management
companies of India ensuring high speed, zero downtime experience
ü Adequately covered by newspaper, television and digital media
Key Advantages of foreseegame.com (cont’d)
8. 8
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
9. 9
Traditional media have for long been the key mode of advertising
and communication for brands with the user universe…
In the dynamic environment of digital
media, marketers need to manage
customers in real time in order to build
greater advocacy and sales in an
increasingly socially networked world! *
* Source: Mindshare (Original thinking by Norm Johnston)
…But its impact on the communication to the users, driving interest and
building desire and drawing users to test the product gets dilutive and is
difficult to measure effectively
10. 10
In any market universe, effective engagement with the consumers
coupled with product strength leads to expanding market share
Continual consumer engagement = Expansion of market share
For an existing
product,
retaining to the
existing
customers and
maintaining
brand value also
requires constant
consumer
engagement
11. 11
* Source: Mindshare (Original thinking by Norm Johnston)
Below are some of the unique consumer engagement programs showcased as
key success stories by Mindshare!*
Companies are making efforts to come up with innovative
approaches to make two way engagements with the consumers
12. 12
How about a platform which can provide massive reach,
but with a two way consumer engagement
by building emotional connect with the consumers???
Reach is CRUCIAL …
but focused two way engagement is CRITICAL!!!
14. 14
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
15. 15
ü Provides two way consumer engagement
ü Builds an emotional connect between the
brands and consumers
ü Exciting campaigns around brands
ü Retains consumer interest and curiosity
ü Instills a feeling of pride and winning
ü Induces consumer to visit the brand stores
ü Enhances brand loyalty and creates brand
ambassadors
A value innovation and a unique platform in marketing media which
integrates the activities of the traditional media with the impact of digital
space
Welcome to the world of foreseegame.com
16. 16
At foreseegame.com your brand stands to –
§ Build a friendship between your brand and consumers, you become “cool
buddies”!!!
§ You directly reward your consumers for their interest in your brand and
efforts to engage with you.
§ Instill a feeling of pride of being a winner!
§ The consumer gets into a committed relationship with the brand and becomes
your own brand ambassador!!!
§ You share value only with those who are loyal, or willing to purchase, not
with the entire universe.
17. 17
§ It is a FREE web and mobile-enabled platform, offering the opportunity
to use one’s skill of foresight, to play games of prediction & win exciting prizes
§ Consumers may register for free on foreseegame.com using a valid unique
mobile number and a unique e-mail ID
§ Each game is sponsored by the brand and the winners are gratified by the
brands in the form of either cash or their gift hampers, vouchers/ coupons
(discount ranging from 1% to 100%), etc which is directly sent to consumer’s
registered mobile phone and e-mail ID
§ The reward in the form of cash gets credited directly to the bank account of
the consumers, while the vouchers & coupons may be redeemed from
specified retail stores or through online
§ We have many interesting games categories wherein consumers may
choose games according to their interests
foreseegame.com: unique features
18. 18
§ A consumer can play a particular game only once hence you know that the
total consumer engagements in a game are all unique
§ The games can be integrated and customized with your brands/products
or with general exciting game categories such as TV realty shows, sports,
entertainment, social responsibility, co-creation & feedback etc.
§ The brands can show their TVCs, AVs, Ad Campaigns, Logo, Tag lines
etc. to the consumers and may seek their feedback/ opinion on the same
§ The set-up treats the brand and the consumer as co-players, making the
consumer a Buddy of the Brand. A player in the game is referred to as
<Brand Name> Buddy
§ It’s a Win-Win proposition for both the brand and consumers all the way!
Sponsors and players have nothing to lose, but a lot to win & take away. No
player will ever have any stakes in any game
foreseegame.com: unique features
19. 19
Building Emotional Connect
Creating your ‘Consumer’ as your ‘Brand Ambassador’
Entertainment
Care Spirit Friendship
Pride of Prize
Entertainment
Pure bliss of playing skill-based games of
prediction.
Friendship
Brands become ‘Game Buddy’ for Consumers
Pride of Prize
Winning Spirit – Brands give the pleasure of
winning to consumers and thus become a
‘Winning Brand’ for him
Care Spirit
Create ‘Care Spirit’ for the brand. Create
difference between ‘Giving’ and ‘Winning’
Value Canvas
20. 20
Receive
Voucher Code
Via SMS and Email
Voucher code
Activation &
Store Selection
Redeem Voucher
From the selected store
Users Visit Website
User Login /
Registration Play Game Winner Declaration
Reward Points Program
How it Works
21. 21
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer
engagements
22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
22. 22
Foreseegame is a new age platform which builds emotional connect between
the brand and the consumers across the various powerful mediums -
Games of
prediction
Feedback
& Co-
creation
Opinion
Square
Treasure
Hunt
CSR based
campaign
Free
Lottery
Brand
TVC,
Video,
Audio
Emotional connect through
campaigns/ games around–
How does foreseegame delivers intense consumer engagements?
23. 23
We have dedicated campaigns to run around your brand…
Campaigns can help generate
consumer curiosity and
interest around your brand.
It can be directed towards
brand’s –
§ Product/ store launches
§ TV commercials, logos,
brand ambassadors
§ Sampling surveys, feedbacks
etc.
§ Product features etc.
24. 24
…they can also be around various exciting categories which
attract consumers on a mass scale!!!
25. 25
We are doing unique and focussed games for spencer’s
flagship campaigns
Our campaigns succeeded in providing pan India wide consumer connect with the brand!
Case Study
§ ‘120 hours’ is the flagship
campaign from spencer’s,
offering never before discounts
on their products
§ We created two games which
integrated the prediction
based events with their
campaign to connect people
emotionally with the brand –
o More than 23,000
people connected with
the brand in less than 5
days of the campaign
o Spencer’s also cross
promoted the games
amongst its own group
employees
26. 26
Case Study
§ We had launched a product
design campaign for ‘The
Bombay Store’
§ This campaign was created to
seek consumers opinion
towards the product design
which would look best on The
Bombay Stores products –
o More than 14,000
people participated in
this campaign, providing
their opinions
o This enabled the brand to
get more closely connect
with the consumer
Our Product design campaign for 'The Bombay Stores’
has seen massive public participation
It provided consumer’s view on their product’s brand design
27. 27
Case Study
Foreseegame.com has done unique and focussed games
for Himalaya Optical
§ We created games for Himalaya Optical
keeping the product line and its features in
mind, which connected people with the
brand
§ We also mixed the blend of prediction with
the brand in a unique game of predicting
next store launch for Himalaya Optical
§ We asked about people’s preferred choice
while choosing an eyewear
§ We provided more than 50,000 consumer
engagement with the brand in just 30 days
of campaigning
28. 28
Case Study
Our unique TVC and Feedback campaign for Navratna
Cool talc has given tremendous results…
This enabled consumers engage emotionally with brand related activities!
§ We launched two campaigns
for Himani Navratna to
popularise its new TVC and
build a strong emotional
connect with the consumers
§ These campaigns have ben
hugely popular –
o More than 20,000
people have viewed the
TVC and provided its
connect with their
personal lives
o More than 9,600 people
provided their feedback
on what they felt about
the commercial
29. 29
Case Study
Foreseegame.com has done unique and focussed games
for Turtle
§ We created games for Turtle
keeping their “Dressed to Save”
promotional campaign by asking
participants to watch “Behind
the Scene” of the promo
video and answer question
based on that. This helped
Turtle to connect people with
the brand
§ We asked about the type of
material used to produce a
special range of products
§ We provided more than 35,000
consumer engagement with the
brand in just 30 days of
campaigning
30. 30
Case Study
Foreseegame.com has done unique and focused games
for Puma
§ We created games for Puma
with a focus on their wide range
of shoes. The participants were
supposed to go through the
website of Puma to find out the
right answer. The wide
consumer engagement helped
Puma to connect people with the
brand
§ We ran a few product-based
games to create consumer
awareness about the brand
§ We provided more than 25,000
consumer engagement with the
brand in just 15 days of
campaigning
31. 31
§ Many of the corporate houses/ stand alone websites face the pressing issue of
people not spending much time on their website. Also driving the user base to
come to their websites is a major issue
§ Foreseegame can effectively address your concerns through our Treasure
Hunt platform
§ Campaigns on this platform requires consumers to visit the website of
the participating brand to find out the correct answer to the campaign
questions
§ We can completely customise the platform with your landing pages, you can
have campaigns that will bring people to explore the multiple pages of your
website
§ This platform can also effectively influence consumers to navigate through
your product offerings and bring them closer to your brands
Treasure Hunt is a vertical which can direct consumers to explore
and spend time on Brand’s website/ e-commerce portals etc
32. 32
Kerala Tourism Campaign through Treasure Hunt Games
§ Kerala Tourism is another prized feather
in our cap. Kerala Tourism ran three
contests on their website and we created
six games promoting their contests. This
helped Kerala Tourism with a wide
number of visitors to their website.
§ We created six games focusing on three
contests. The games displayed a side
banner with a link to the Kerala Tourism
website. The participants had to visit the
website to get the correct answers. This
resulted in a huge number of traffic to
the Kerala Tourism website.
§ We provided more than 1,50,000
consumer engagement with the brand in
just 15 days of campaigning
33. 33
Dussehra Dhamaka:
§ SastaSundar.com had initiated a game around Dussehra festival called
“Choose Your Luck” where the game enthusiast will need to enter their
lucky number, to win assured cash rewards
§ More than 50,000 consumers engaged with the brand
Our campaign based on ‘Free Lottery’ for ‘SastaSundar.com’
drew never before witnessed response!
34. 34
§ Foreseegame.com provides reward points to the winners who could not win
rewards directly from the brands
§ These reward points can be accumulated and redeemed against the various
redemption offers available on the rewards redemption section of the portal
Case Study
Our consumers redeemed the total
available 200 reward coupons from
Jawed Habib Hair Xpreso within two
hours of the launch, resulting in 200
additional footfalls to their store
Consumers redeemed the total
available 500 reward coupons from
Haldiram Bhujiawala within four
hours of the launch, resulting in 500
additional footfalls to their store
Our Reward Point Redemption Offers provide a great
opportunity to draw consumers to the brand’s store
35. 35
Our users keep
sharing their
emotional connect
with the brands on
various social
platforms
Here, in one such
instance they are
expressing their
delight upon winning
a reward from one of
our partner brands
Case Study
Effectiveness of these campaigns are amplified as consumers
share their delight across various social media platforms
36. 36
§ Emami Group has partnered with us and connected their existing CSR
initiative with our platform!
§ Within fifteen days of launch, more than 18,000 people had played
this game and emotionally connected with Emami in their efforts
Case Study
Enhance your CSR activities by greater public participation
through games and campaigns
37. 37
Consumers connect with the brands better through Opinion Square and
are likely to get the products suiting their specific needs
We are having specific campaigns/games which induce and excite
consumers to help express their opinions on a wide range of topics
including retail, gadgets, automobiles and even crucial social, political and
economic issues
How Opinion Square can help the brands and consumers alike?
§ Opinion Square questions are direct and subject-specific enabling the
consumers to express their choice, likes and dislikes
§ Brands get a clear perception of the consumers and can develop their
products accordingly
§ Brands get a better idea of which way consumers’ opinion is tilted and
thus may form their long-term planning/ strategy
Opinion Square
38. 38
Know the consumer’s pulse and enhance your product
qualities through Opinion Square on foreseegame.com!!!
39. 39
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our Credentials and Success Stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
40. 40
ü Total consumer engagements/ game plays with brands – more than
50 million
ü Average monthly consumer engagement for a brand – more than 1 lakh
ü Percentage average monthly returning users – 73%
ü Average engagement time spent per visit on website – 17 minutes
ü Average monthly page views – more than 17.3 million
ü Digital campaigns reaching out to 84 million facebook users
Source: Google Analytics
We have attained a critical mass in a short period of time
since our launch
42. 42
Emami – Created more than 3,65,000 engagements for two Emami
group brands – Himani Navratna Talc and Fair & Handsome in under
two months of campaign
ü Tremendous publicity and goodwill as Emami distributed free gift
hampers of its product to the winners
Euro Jeans – New Brand from Rupa group (launched last year) has
received more than 2,00,000 consumer engagements in just one
month of campaign!!
ü People are loving the opportunity to win a pair of jeans free from
the brand
Bazaar Kolkata – Hugely successful campaign with more than
6,00,000 consumer engagements in 3 months of campaign!!
ü Consumers loved the opportunity to win handsome discount on
the in store purchase
Some of our successful campaigns for various brands
43. 43
Microsec – Created more than 6 million engagements for Microsec
Group brands – Reached out to a pan India consumer engagement
ü Connected with thousands of relevant consumer base by brand
focused games
ü Engagements moved to the next level with co-promotion of brand
games on National television through CNBC Awwaz
ü Built a lot of trust among consumers by seamlessly transferring
cash reward to their bank accounts
Sasta Sundar – Created more than 4 million engagements for yet to
be launched project “sastasundar.com”
ü Massive pre launch brand connect and brand building with
lucrative offers for the winners, “Shagun offers”, distributing
cash rewards to all the winners has evoked large scale curiosity
and engagement with the brand
ü Launch eagerly awaited by consumers!
Some of our successful campaigns for various brands
44. 44
The Intellectual Property Rights of
foreseegame.com are protected under laws of
Patents, Copyright and Trademark
IP Protection
45. 45
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 38
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index
47. 47
Winners are delighted and emotionally connected as they get
rewarded and recognized on a national television channel
Our Television program integration on CNBC Awaaz has
drawn huge response!
48. 48
We are promoting ourselves with activities at office complexes and
apartments to attract office goers and home makers alike!
We are doing promotions across digital and other media to
increase our reach and awareness amongst consumers!
49. 49
Umang 2013 – N M College (Mumbai), Co-Sponsored by foreseegame.com
We are participating in various inter-collegiate fests across India to
increase connect with the youth!
51. 51
Rendezvous 2013
(IIT Delhi’s College Fest):
FSG partnered with IIT Delhi for
their annual fest which saw a
massive participation in upwards
of 30,000 youth on the
foreseegame platform
One of India’s largest fest at IIT Delhi sponsored by
foreseegame.com
52. 52
Manzar 2013 – Jamia Hamdard (New Delhi) Powered by
foreseegame.com
53. 53
BITS Open Sports Meet (BOSM) 2013 – BITS Pilani (Rajasthan),
foreseegame.com as Silver Sponsor
54. 54
Some of the prestigious college fests we sponsored and received
huge response and member registrations
IIT Mumbai
IIM BangaloreIIT BHU
Hindu College - Delhi
Delhi Technology UniversityIIT Jodhpur
BIT Mesra IIT Mandi
55. 55
• Pan India tie-up with Inox Leisure
• Foreseegame.com Video
commercials to be displayed
across all the 288 screens of Inox
multiplexes across India during
movie intervals for 1 month
We have partnered with INOX Multiplexes to showcase our
Video Commercials
57. 57
Ø Extensive event
integrations by having
people voting for
their favourite Eco-
Ganesha idol and
DNA Eco Ganesha
Games on
foreseegame.com !!!
DNA Eco Ganesha: foreseegame.com as an Official Online Partner
58. 58
Editorial Coverage in DNA Newspaper promoting integrations to
connect with the audiences during Ganesh Utsav!!!
59. 59
§ First of its kind event where people will get
to vote for their favourite Durga puja
across the city of joy, Kolkata!
§ More than 42,000 consumer engagements
witnessed during the campaign
§ More than 400 banners and hoardings
installed across the city for promotions
§ Extensive digital promotions of the contest
First of its kind People’s Choice Awards, AMAR PUJO 2013
60. 60
We are soon going to launch a Mega Digital Contest
Titled –
“Foreseegame.com Miss India” and
“Foreseegame.com Mr. India”
ü First Digital based Mega Model and Manhunt Contest
ü Expected over 50,000 participants across India
ü Various rounds of selection based on Beauty, Skills, Intellect etc
ü Jury consisting of eminent personalities will select the Title Winners & Runner ups
ü Grand Finale with Celebrity performances
ü To be launched soon.
It can be a major mileage booster for our participating & sponsoring brands!
Associating with this platform can provide a terrific booster to connect with
consumers !!!!
Watch out for Digital Mega-Model and Manhunt Contest by
foreseegame.com !!!
62. 62
Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 38
§ Our Promotional Activities 44
§ Partnership with your Brand 63
Index
63. 63
We offer to –
Add 2 Lakhs Customers
Engage with 10 Lakhs Consumers
in the Next 1 Year
for your BRAND
We will be delighted to provide an opportunity for partnership
with your Brand
64. 64
ü Such campaigns/ games can be around your stores/ products/ new
offerings etc.
ü We will also offer campaigns/ games around popular categories such as
sports, reality shows, entertainments etc. These category attract a lot of
consumers
ü Your games/ campaigns can by structured for specific regions or genders
as well
ü We will offer dedicated campaign pages for you for a focused consumer
engagement
ü You can house your banners and promotional advertisements on your
game pages
ü We will promote your brand through our digital promotions
We will work continuously with your brand to provide attractive
campaigns for the consumers
65. 65
We look forward to welcome your brand to
partner with us !
We will be happy to work the details of the offers and
terms of our relationship!