This document provides an overview of plans to increase engagement with media on the web through several initiatives: increasing quality content and referrals; updating presentations, videos, and brochures; uploading content to new platforms like CreativeCow and SlideServe; and modifying embed codes and meta tags on media pages. The objectives are to increase visibility, support complete features, and improve the ROI of production costs.

1. MEDIA WEB ENGAGEMENT
By
Sourabh Paul

2. Objectives
Ensure
Increase Increase ROI of
Quality support of
the the Production-
content. complete
visibility referrals cost
features

3. Client’s Eligibility

4. Company Presentation
• Existing resource: ,
• Master Resource for embed code
• Hyperlinks in texts & images
• Format of title: “Product Category Index Name” by “Company
Name”, City
• Presentations in Authorstream
• Referrals in PPT

5. Company Video
• Existing Resource:
• Creation of PPTV
• Format of tags and transcript
• Referrals in PPTV

6. Company Brochure
• Existing resources:
• Creation of pdf files.
• Hyperlinks within a brochure: Referrals

7. Upcoming changes in PPT
 Re-uploading the Presentations: Why?
 Image hyperlink
 PPT uploaded before 1st April, 2012
 Title format in Presentations
 "Category Index Name by Company Name, City”.
 Representing all the product-categories in just one word.

8.  Transcript
 Correction of mistakes in transcripts pasted on catalogs.
 Errors based on special characters will be removed
 Embed of Youtube Video
 A feature of slideshare.net
 It may increase the embedded views for the videos
 Sample: http://www.slideshare.net/IndiaMARTSuppliers/vsr-
equipment-by-flextool-equipment-co-mumbai

9. Authorstream
• Re-started uploading in Jul’12
• Uploaded 238 files

10. New Resources
 Creativecow.net
 Uploaded 200 videos
 Average Views: 15 per file every week
 Average Referrals: 4 per 100 file every week.
 http://my.creativecow.net/Sourabh-Paul/videos
 Slideserve.com
 Uploaded 200 PPTs
 http://www.slideserve.com/users/indiamartsuppliers

11.  Flickr.com
 http://www.flickr.com/photos/84120788@N05/
 Issuu.com
 http://issuu.com/indiamart_suppliers

12. New embed-code in Slideshare
• Auto-generated embed-code changed
• Blank space started appearing
• Required modifications done
• A sample: http://www.shivamfilter.com/corporate-presentation.html

13. Other changes
• Meta tags in media pages
• Media links at footer
• Facebook like, tweet button
 http://www.technodyners.com/corporate-video.html