Amber Rubarth is a 30-year-old indie and acoustic singer-songwriter from Brooklyn, New York. She originally studied wood sculpture but quit to pursue her passion of playing guitar and being a solo musician. The document discusses Rubarth's background and style, compares her to other artists like Sinead O'Connor, and outlines ideas for marketing her through a music video depicting a story of heartbreak that a target audience of females aged 15-30 could relate to.

1. Amber Rubarth- Rough Cut
http://www.youtube.com/watch?v=1VPXqD
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2. My chosen artist is a 30 year old woman, she is into the indie,
acoustic and soul genre. she is from Brooklyn, New York
city in the United states. She once moved to Carson city,
Nevada to attend a wood sculpture apprenticeship instead
of going to college where she learned to use a chainsaw
and make things like leopards
and sailors and benches and pretty signs then one late
night in the studio she was talking with the head sculptor
there and he was telling herone of the most significant
things he ever learned in life was the importance of
following your number one passion and not your second or
third, because you will only be truly great if you're doing
what you really love most. so she put down her chainsaw,
quit, and told him she was going to learn to play guitar and
be a solo artist.

3. http://www.youtube.com/watch?v=iUiTQvT
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My artist is similar to Sinead O‟Connor
because they both have a sense of simplicity
to their tone, in both of their songs, they do not
allow the soundtrack to overpower their voices,
as their voices are the key elements in their
music. This is shown through Sinead
O‟Connor‟s music video where the idea of
naturalism is portrayed as she didn‟t need any
gimmicks in the music video, as most of the
shots consisted of a close up of her face and
her walking through a grave yard. The style of
this music video will be ideal for my music
video because I also want to convey a sense
naturalism in my music video. The close up
shot of Sinead O‟Connor‟s face is definitely a
technique I would apply to my music video.

4. Taylor Swift is a 23 year old
American singer-songwriter.
Taylor Swift and Amber Rubarth
are both guitarists and are both
into acoustic instrumentals.
They both go for „The girl next
door‟ look, the way they are
perceived is quite similar as their
ability to play a guitar part of
their branding look. They both
have a target audience of
teenagers and women between
15- 30.

5. My digipak/magazine advert
would either a close up of my
character‟s face to convey
simplicity. This emphasizes the
emotion my character is feeling
and almost forces the audience
Or I focus on he branding of my artist
and have her playing a guitar. This
allows the audience to recognize and
categorize my artist as an acoustic
singer, which conveys that her target
audience is quite young.

6. To keep in style with the idea of naturalism, my
artist would be dressed in natural everyday outfits
such as dresses. This is so the target audience
can relate to the artist much more, my artist would
be dressed in quite classy and sophisticated
outfits to show a little bit of maturity.

7. The song I‟ve chosen is of the pop genre. The idea behind the song is about
overcoming a heart breaking event that might have happened in someone‟s life. In
the scenario of my song, it is about a young couple that have been together for
four years then the girlfriend find out that her boyfriend has been cheating on her,
so she beaks up with him and throws him out of the house. We also have her
reminiscing at the times her and her boyfriend spent together as some of the lyrics
do say “when you look backwards”. Finally, her friends help her get her
independence back.

8. A lot of the actions that is going to be carried out in my music video
is reliant on the lyrics. For example, at the end of the video, we
have a tracking shot/pan of the character walking in the park, when
the lyrics read “and now your eyes shifts from negative spaces, to
contours that light this rough cut design, and you see you‟re
sculpture in motion, your unfinished art that keeps going and going”
I‟ll have the screen go from black and white to color to show her
recovery from the heart break.
some the shots in my music video will be head shots of my artists and of
my artist in a park. The other shots would be of the girlfriend in her
house.
Song: rough cut
Key line: “when you look backwards”

9. The target audience of my music video are females from the age of 15-30. I
chose this particular story line to fit my target audience because most females
between these ages would understand what a bad break up is or feels like,
therefore, they would be able to empathize with my character. My target
audience will be addressed in a variety of ways, in ways such as the costume
of my artist would be very subtle in order for my audience to be able to relate
to my artist.