The magazine will be called "Eclectic" and focus on a broad range of music genres including pop, rock, and indie pop. It will be published monthly with a cover price of £3.25. The target audience is 15-25 year olds who are 89% female. Feature articles will include interviews, reviews, and festival coverage. Example layouts are provided for the front cover, contents page, and double page spread. Photography examples show models in casual outfits outside to represent articles.

2. WORKING TITLE
The working title is “Eclectic”. The word means deriving ideas, style, or taste from a
broad and diverse range of sources. Pop music is described as extremely
eclectic and often borrowing elements from other styles including urban, dance,
rock, Latin and country.
The magazine is not about a specific genre of music.

3. FREQUENCY OF PUBLISHING
Monthly. The less frequent the publishing is, the more time is spent on the magazine
and therefore the quality will be better. The price can also be higher.

4. COVER PRICE
The cover price is £3.25. In the market research we found that 67% of the would pay
£3 or less, while 33% answered that they would pay £4 for a magazine. Since the
frequency of publishing is monthly, the price must be high to give the magazine
some quality.

5. GENRE
In the market research we found that the audience listened to a variety of music
genres. The most popular genres were rock and pop. Pop music comes from the
word popular music, which means that pop music can be any genre of music. We
have therefore decided to make the genre of the magazine pop and indie pop.

6. READER PROFILE
11% male
89% female
The readers are between the age of 15 and 25

7. READER PROFILE
Emma is a 17 year old student who lives at home with her parents. She
works part time, but is not yet financially independent. Music is an
important part of Emma’s everyday life. She doesn’t hesitate to spend
money on it, such as Spotify, concerts and festivals. She listens to all
kinds of genres, depending on the situation, but she is more specifically
interested in indie, pop and rock. Her friends describe her as cool, fun and
trendy who follows the latest trends in terms of clothes, hairstyle and
make-up. Emma keeps up to date with technology. She uses social media
regularly, her favourite apps on her phone are Instagram, Snapchat,
Facebook and Spotify.

8. EXAMPLES OF ARTICLES AND FEATURES
• Artists/bands
• Festivals
• Concerts, artists/bands on tour
• Interviews
• Awards
• Reviews
• News

9. STYLESHEET
Tw Cen MTCondensed Extra Bold
Buxton Sketch
Cover lines
Headers
Straps and crossheads
Colour
scheme

10. EXAMPLE OF FRONT PAGE

11. EXAMPLE OF CONTENTS PAGE

12. EXAMPLE OF DOUBLE PAGE

13. FLATPLAN
1 2 3 4 5 6
7
8 9 10 11 12 13 14
15
16 17 18 19 20 21 22
23
24 25 26 27 28 29 30 31
32

14. I will choose to have two of my friends on my front cover who will pose as
musicians. They have big, curly hair. One of them is blond, the other
has brown hair. I want them to stand next to each other with a serious
face. The costumes will be grey and relaxed. There will be no props.
The location will be outside, for
lighting purpose. The lighting
will be soft, so the pictures
must be taken on a cloudy day.
The goal is to not have any
shadows on the characters
faces. The set must be in open
space, as I don’t want there to
be anything in the background,
maybe some trees or grass if
necessary. The shot will be a
vertical medium close up or a
mid shot taken from eye level
or slightly low angle to illustrate
that these characters are in
power.
CONTENTS PAGE PHOTO EXAMPLES

15. CONTENTS PAGE PHOTO EXAMPLES
For my contents page, I will have three different photos of
three different people. The photos must look very
different because they will represent three different
stories in the magazine.
Two of the photos on the contents page will be of the
same models I use for the front page and the double
page.

16. DOUBLE PAGE SPREAD PHOTO EXAMPLES
I will choose to have one of my friends on the
double page spread. She will also pose as
a musician. The costume will be dark.
There will be no props.
These pictures I want to be taken outside in
an urban environment. The lighting will be
natural. The character will be standing
against a dark brick wall. The shot will be
a horizontal medium shot or medium long
shot and the model will take up the left
half of the photo and the right part of the
image will be a background for the text on
the page.

17. COPY FOR ARTICLE
We have just seen Kristina’s gig in Hyde Park. She is back where her
music career started, in London five years ago. Her way to
becoming an international recording artist has been long.
Kristina had the odds against her. Coming from a small town in
the north of Norway, an internationally known star is not a
realistic dream, but Kristina never cared. -I always knew I was
going to be something big, from a very young age. School just
wasn’t for me, she says.
She started out with drama and dreamed of a breakthrough in London.
After finishing theatre studies in Norway, Kristina went all in,
packed her bag and moved across the North Sea. -It was
terrifying. I was all alone, I knew no one.
- I made some friends at a café where I worked, was introduced to their
friends and from there my network just expanded. Little did she
know that some of these friends would give her the opportunity
of her lifetime. After having a few drink one night, she decided to
crash at her friend’s apartment. – It was a Friday night; we were
all tired after a long week. We all went back to the apartment. We
were around ten people in a cramped apartment. I asked my
friend if he could play the guitar. He started playing some chords
to some classic songs. Whoever knew the song just sang along.
He started to play one of my favourite songs at that time, so I just
got carried away. I didn’t realise they were all staring at me until I
opened my eyes at the end of the song.
– I have always loved music, both singing and playing around on
different instrument, but I just thought that was something
everyone did. Looking back, I now understand that I picked up
the different instruments way faster than my friends and siblings
did, although I didn’t spend time do properly develop my skills
from a young age.
I was busy dreaming about becoming an actress I realised that the other
voices had died out and that I was the only one singing
The response from my friends astonished me. Sing some more, they
begged me, so I did. We sat there all night. The guy on the guitar had
some friends who were musicians and he begged me to come and
meet them. It took him weeks to convince me. Not only was I busy
auditioning for roles and working at the café to make a living, I had
no belief in my singing or myself even. My everyday contained coffee
stains, angry costumers and rejections.
Kristina gathered strength to meet her friend’s musician friends. They were
convinced from the very first meeting. However, their interest did not
make Kristina’s life any easier. –I thought my life was tough from
before, but it was not until the music ball was thrown towards me that
the juggling became demanding. With a new record company on their
way, I was asked to be their first artist. It was the hardest decision of
my life. I still can’t believe I succeeded. I feel like the luckiest person
in the world.
-When I had the record deal, the real work began. I have toured the whole of
Britain and Europe. The interest started to pick up. Being asked to
play in Norway for the first time was a big moment for me, as that is
my home country.
-It all worked out. It is still hard work, and I think people tend to forget that
musicians work hard. It is like any other job. If you like it, you enjoy
the hard work and you keep going. That’s what I do •