Music video institutions are record labels that invest in artists by funding and assisting in music video production. Major institutions include Sony Music, Universal Music Group, Warner Music Group, and EMI. They own record labels like Columbia, Epic, Elektra, and Mute. Institutions help distribute, market, and produce music videos for popular artists across genres worldwide.

1. Institutions and record
labels

2. What is a music video
institution?
This is when a company invest in artists that are
signed to their record label by providing funding and
assisting in the production of a music video. The
company will then get a profit from selling of the artists
music.
Some examples of Institutions are:
Sony music
Universal Music Group
Warner Music Group
EMI music

3. Sony Music Entertainment
(SME)
 Sony is a huge American Institution, known for having The best artists from around
the world. By having the best artists it means they have become a large
conglomerate thus intern having a large budget for distribution, marketing and
production as well as own many various record lables
 The Institution is also very varied as it produces for many different genres such as
classical, rock, hip-hop and more. This emphasizes how large the company is as it
can cater to many different artists at a time
 Some record labels include; Columbia records, Epic Records, Sony Masterworks
Examples of artists
 One Direction
 Beyoncé
 Foo Fighters
 Pharrell Williams

4. Universal Music Group (UMG)
 Operating in more than 60 countries this is another huge institution that has the profit
from its many famous artists to produce, distribute and market music videos
 Similar to the Sony music videos it produces music videos for different genres and
produces various types of videos like narrative or performance.
 Some of their record labels include: Interscope Geffen A &m records, Capital Music
Group and Republic Records
Examples of artists:
 Elton John
 The Beatles
 Florance and the machine
 Imagine dragons
 James Bay
 Katy Perry

5. Warner Music Group
 Another large institution is the Warner Music Group that helps provide
artists with long-term financial supports in other 50 countries.
 It also can provide the production, distribution and marketing for the
artists music video in the highest quality.
 Some record labels include, Elektra, Reprise, Rhino and Sire
Examples of artists:
 B.o.B,
 Bruno Mars
 Paramore

6. Electric and Musical Industries
(EMI)
 EMI originally was a British music recording and publishing company that
but in 2011 it began to produce music videos with the universal music
group
 Some record labels are; EMI classics, EMI records Nashville, Parlophone
and MUTE
Example of artists
 Robbie Williams
 Tinie Tempeh
 Norah Jones
 David Guetta

7. Record lables

8. Elektra Records
 Founded in 1950 Owned by Warner Music Group
Elektra records is a majorly successful American label
that originally specialized in contemporary folk music
and rock but has expanded in recent years
Parent company – Warner Music Group
Example artists:
 Ed Sheeran
 Bruno Mars

9. Mute
 Mute was an independent British record label when is was founded in
1978 but in 2002 was bought in 2002 by EMI for £23m
 It music genre choices are normally independent artists or technological
music such as electropop. Their videos are also often ‘strange’ and
concept.
 Parent company – EMI
 Example Artists
 M83
 Martin Gore
 Depeche Mode