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Music video budgets
- 2. Michael Jackson is often famed for his Music Videos. They are renowned for the performances within them (“Thriller”), Narratives (“Do You Remember The Time”), Celebrity Cameos (“Another Part of Me”, which features Princess Diana and Elizabeth Taylor) and also their length ( for example the video for “Bad” is 18 minutes long). Given this, it is easy to see why he holds the record for the most expensive Music Video to date, spending money on directors, elaborate costume, special effects and taking a great deal of time to film his lengthy videos.
- 3. Why did it cost $7, 000, 000? Price to create a Computer-generated spaceship: $65,000 Cost of buying and breaking so many guitars: $53,000 Morphing artworks: $50,000 Michael's makeup: $3,000 Janet's makeup: $8,000 a day Choreography: $40,000 Giant video screen: $80,000 Lighting: $175,000 Cost per day: $636,000 (about 11 days) Total cost of 11 sets: $5,000,000 Michael Jackson & Janet Jackson- Scream 1995 is the Most Expensive Music Video at $7, 000, 000!
- 4. The video for rapper, Azealia Banks debut single, 212… • cost $30 to make • was shot in black-and-white in one location. • features her dancing in front of a brick wall, her hair in pigtails. • There are close-up shots of her rapping into the camera. • Unexpectedly the Video went viral with over 75 million views- proving that good Music Videos do not need huge budgets and if music is good it will be shared despite Music Videos • "I was surprised! I remember being really insecure about it because I didn't have my hair done. I was really broke, and I felt I looked broke in the video so no one was going to like it.”- Daily Telegraph Interview Example of a Low Budget Music Video
- 5. • There aren’t many/any indie Music Videos in Wikipedia’s list of the most expensive Music Videos • Indie Music Videos are in fact notoriously low budget (or at least they were when they genre was first born), as they tend to focus on the quality of the artists performance and music rather than anything else. • Many Videos of this genre depict artists performing live or at gigs/on tour and so require very low budgets to film. • For Example: “I bet that you look good on the dancefloor”, The Arctic Monkey’s first hit was a filmed live performance and audio recording, shot in a small studio using television camera’s from the 1970’s. The song, like Banks’ 212 proved to be an internet sensation, making the band famous and topping the charts as a number one single.- Again this video proves that low budget indie music videos (like mine will be) can be successful despite funding. • However the original Music Video for the song that I want to use, ‘My Number’ by Foals, which provides a panoramic perspective of the band performing to a live audience in combination with a narrative, is likely to have been of a higher cost than ‘I bet that you look good on the dance floor”. This may be because it uses trained dancers, has a heavy focus on editing and is not merely a film of a pre- existing live performance. Indie Music Videos
- 6. My Music Video • As a student, I hope to keep my Music Video at as lower budget as possible. • My research in to the budgets of several popular Music Videos has shown me that I can do this, without compromising on the entertainment my video might provide. • I do recognise however, that I might have to spend money on travelling to certain locations, and buying food/drink for myself and my actors and I am able to do this. • In order to save money, I will use my own props, my actors own clothing as costume and they have agreed to work for free. • By keeping my budget low, I am helping my Music video to conform to the Indie Genre.