The document outlines Jack Hurst's ideas for a music video assignment, including potential ideas, songs, and techniques. It provides summaries and analyses of other artists' music videos to help inform Jack's own work. The document also includes a mind map of ideas and details Jack's final chosen idea—to create an interpretive music video for Harry Styles' song "Watermelon Sugar" using watermelons as the main focus and changing scenes throughout the video.

1. MUSIC VIDEO
ASSIGNMENT 2
Jack Hurst

2. TASK 1 Idea Generation and
Research

3. Hello by Adele
Idea 1 - joke Idea 2 - family Idea 3 - mirror
Have a conversation to a
friend and start arguing.
Making a joke that they are
on the phone. Talk/sing the
song as you having a
conversation with a friend
walking around town and
you get into an argument
with them. You walk round
the corner to see your
friend and you slowly put
the phone down and talk to
them but they leave at the
end and you can’t move as
you are too sad, you move
as you might not see them
again.
All in black and white until
you meet your friend where
it turns coloured but when
they leave you it goes back
to black and white. The
camera shots will be close
ups of you/your friend
speaking or breathing
Someone coming out of
prison trying to gain
someone’s trust.
You are settling into a home
with their sister, as you
have been let out of prison,
who has let them stay in her
house, but she hasn’t
forgiven them for hurting
her boyfriend. They are
trying to gain the trust of
their sister again who isn’t
wanting to be close to you.
The interior of the house is
homely and warm, but you
and your sister are wearing
darker close to show that
you are in a darker place
and you have made her
have a negative look on life.
She wants to be like her
home, warm and happy but
she can’t when you are with
her.
Singing into a mirror as
they have hurt themselves.
The song is like a
conversation so the
reflection could be speaking
back to you as if they don’t
want to be listening to you.
The reflection could
disappear at the end
showing that you will
struggle to change back to
how you were when you
were happy.
The reflection could be
black and white whereas
you are coloured showing
you are becoming a better
person, and this is your last
chance for change.

4. George Ezra – Shotgun (Lyric video)
Camera Shots – George only uses different backgrounds as he is
always in the centre of the shot. On certain beats the shot will
change to have a different background. He has done this to use
some of his lyrics with certain backgrounds e.g. in the yellow and
green.
Editing – George has used about 10 different scenes which have
been edited to swap on different beats for certain lyrics but mainly
uses any lyric with any scene. At the beginning of the video just
before he starts to sing, the shots quickly change between 4 shots
to draw attention to the video.
Art Design – All of George’s outfits are simple as they go with any
background and don’t take any attention away from him or the
lyrics. George is wearing casual clothing as the video is laid back
and he has only used a small amount of shots with little
movement. However in one scene George is wearing an outfit which
looks like he is going to be catching an alligator which he mentions
in his lyrics. Each scene has been picked out to ensure there are lots
of chances keeping the viewers attention. George only has natural
looking makeup on and his hair casually up like he is wearing for a
normal day. He hasn’t used any makeup to compliment his video as
he does not want to make it too much.
My work – this could help me with my work as I have seen a simple
video that works just as well as a high production video. This video
hasn’t had a lot of time or money spent on it as only about 10 scene
are needed where he sings the whole song and then chooses
sections for each scene.

5. Someone like you - Adele
Camera Shots – It looks like the whole video was done in one shot
as the cameraman follows Adele, but the separate shots have been
made into one by merging them together when editing. At the end
of the video the camera man spins around in a full circle to show
that her friend is walking away and then to show how she reacts as
it goes silent. In the last shot the camera is wobbly whereas in the
rest of the video the shot was smooth and continuous. This has
been done to show the emotion of Adele as she is struggling with
her loss.
Editing – The editing has been done cleverly because they have
merged different shots into one making it look continuous. This
could have been done reflect their old days were their happiness
was continuous until it stopped which is shown at the end of the
video where the shots are faded on top of each other. This shows
that their relationship is growing apart.
Art Design – The whole video is filmed in black and white as the
whole video is about loss and heart break. They have also added
black boarders to emphasises the video being in black and white
and to make it look more emotional for her loss and regret. Adele
has used a shop as the scene for her being left by her friend. This
could have been done to show that this can happen to anyone
wherever you are or how close your are to them.
My work – This could help my work as I could edit 2 shots together
to look like one continuous shot and to make the video flow with
the lyrics. I could also fade one shot on top of the other if the
song’s emotions link closely.

6. Ocean Eyes – Billie Eilish
Camera Shots – The camera doesn't look like it is moving as Billie is
in the centre of the shot through the whole video and she is using
small movement to emphasise the lyrics and emotion. In some
shots the camera becomes unfocused as she is moving and the fog
is in front of her.
Editing – Billie has used lots of fading between shots to create a
dizzy effect like she is being hit by waves by the ‘ocean’ at all
angles. The fading could also be used to show that she is cold and
struggling to warm up which is why her finger tips are blue/purple.
Art Design – At the beginning of the video, the lighting is blue
which is associated with sadness and shyness. This could have been
used to set the emotion for the rest of the song as the light turns
purple. Purple is then used which is associated with power and
mystery which could mean that she has a lack of power and doesn’t
know what is around her. At the end of the video the lighting
becomes darker and duller which could show she feels even more
vulnerable than before. Billie has used a simple, purple t-shirt to go
with the purple lights behind making the fog purple too. She has
done this to possible show that she feels cold from the ‘ocean’.
Billie’s hair and makeup have been made to look like she has been
in the ocean and is struggling with shock after the experience she
has just had. Behind is a big cloud of fog which could show she is
lost as she can’t see anywhere to escape which is why she is so
emotional.
My work – this could help with my work by using colours to help
show the emotions of the lyrics and how the artist feels when
writing/singing that song.

7. I’m Not The Only One – Sam Smith
Camera Shots – At the beginning the camera shots of just close ups of
her face which means she can show emotions easier. The shots aren’t
smooth when filming which could have been done to show the pain
and confusion each performer is going through. When she is crying on
the floor the camera shots are moving with her to show this is so
emotionally painful for her she can’t keep still.
Editing – the shots switch between him, her and Sam to emphasises
the lyrics with the acting and certain scenes. This has been done to
show the different perspectives from each performer and to see what
they aren’t showing each other.
Art Design – Sam is in front of a red curtain which could mean he is at
an important performance or it could reflect the love the couple had.
The colours contrast the emotions of the wife and husband. However,
the wife is depressed but is in a brighter scene whereas the husband is
happier but in a darker scene. The husband is in a darker scene to
reflect the secrets he is keeping from his wife. In the scenes with the
husband, the lighting is blue which could show the secrecy in those
scenes. The wife is dressed in a dress that looks like a wedding dress
and the husband is in a suit which could mean they have just got
married. When the wife is burning all of his clothes, normally a fire
represents warmth but in the situation is represents the pain that the
husband has caused.
Performance – the wife has shown lots of emotions in her day. She
won’t show her emotions to her husband as she knows what he has
done. Whereas the husband is in more positive mood as he doesn’t
care about how she feels.
My work – this could help me with my work by using costumes and
lighting to help tell the story and emotions. I could also use the small

8. Night Changes - One Direction
Camera Shots – the camera shots have been used to show the
perspective through their date’s eyes. Each shot is of one of the
member of 1D. They have used lots of movement in this video to
make it feel more like you are there with them on the date.
Editing – they switch between all 5 dates to show all of the events
that happen and that they are all going well to end. There hasn’t
been any special editing effects added to keep the video simple and
to keep the focus on the dates.
Art Design – Each member have used different colours and scenes
to show their individual styles. Harry has used a dark scene with
areas lit up. Liam has used bright neon colours to create a brighter
scene whilst it being night time. Naill has used browns, red and
greens to create a warm snug scene. Louis has used greens and
blues to make their date brighter and fresher. Zayn has used deeper
colours to make the scene more romantic.
Performance – each date starts out going very well but they all end
up being a bad date for them both.
My work – this could help me with my work as I could use the
perspective of other performers to tell a story or to make the video
more interesting.

9. Potentials Songs
Falling – Harry Styles
Watermelon Sugar – Harry Styles
Bad Guy – Billie Eilish
Hostage – Billie Eilish
Paradise – George Ezra

10. Potentials Techniques
Camera Shot – I would use a range of different camera shots to be able
to use them on the beat. I will use low, head height and high camera
shots in my video to make the video more interesting, as more is
happening. I may also use the camera to follow a certain item or body
part, making them in the center of the shot.
Angles – I would use a range of angles to highlight certain lyrics or to
help tell a story better. I will choose a main angle for the video
depending on the tempo and lyrics.
Movement – I will use lots of movement in my video if the song is
quicker but if the song is slower or doesn't have as many beats, I will
keep the movement low.
Colours – I will use certain colours for certain moods and emotions in the
songs. For example, I will use blue for colder adder emotions and red for
warmer emotions.
Costume – I will keep my costumes casual and minimal were possible for
a cheaper production cost.
Performers – I may use some performers or use the movement of the
camera to show the motion in the story.
Editing – I will use different editing techniques to link the scenes and
cuts to certain lyrics, beats and emotions.
Lighting – I will use professional lights to have a clear image and to be
able to control the shadows. I will also use coloured filters to add to

11. Conventions You Plan To Use
Camera angles – I plan to use close ups when carving the watermelon so
the finished product will be revealed at the end of the song to keep the
viewer intersected.
Movement – I will move the camera with the knife when cutting the
watermelons as I don’t have any performers in the video. Using
movement will replace the movement of performers if I was using some.
I will use quick, slow and smooth shots for a range of scenes to help tell
the emotions/story. Overall I think I will mainly use slow, smooth
movement rather than quick, rough to go with the smoother sounds.
Location – I will use natural scenes as I don’t have a high budget. This
will work well with the watermelon as I can use scenes that reflect nature
where it could have grown.
Colours – I will use a range of colours for each scene as they will mean
different things for each section of the song. For example, I could use
colder colours for when the watermelon is being smashed and brighter
colours when it is being served.
Editing – When editing I will make some shots blend with each other to
make the shots seem like one continuous movement. I can have a play
around with how to introduce transitions to the video.

12. Mind Map Of Ideas

13. Summary – Opportunities
The first opportunity is that I will have a chance to learn what I goes into
planning a music video and which details I need to focus on to make the
video high quality.
The second opportunity is that I will get to try out new equipment when
filming and editing the video which will give me a wider use of the
technology and software used in video making.
The third opportunity is that I will be able to edit the video with any
effects to support the emotions/story and I can choose which scenes go
with which lyrics.
The fourth opportunity is that I have been able to produce my own idea
for a music video which I can develop the skills I already know by having
them as most used techniques.
The fifth opportunity is that I will have made a whole music video by
myself for the first time from start to finish.

14. Summary – Restrictions
The first restriction is that I will not be able to have lots of performers in
my music video as we have Covid rules for social distancing so I will have
to use more objects and camera movement.
The second restrictions is that I won't be able to use big scene as I have
a very small budget so I will have to use locations around me.
The third restriction is that I have limited equipment as I have a small
budget. So again, I will have to use what I have, to make a high-quality
video.
The fourth restrictions is that I only have a small amount of time to film
the shots for the video so I won’t be able to use lots of scenes, I will have
to keep it simple.
The fifth restrictions is that I don’t have much experience when it comes
to cameras, so another restriction is my lack of knowledge on
equipment, editing and music videos.

15. Final Idea – Artist/Title/Info
Watermelon Sugar by Harry Styles
Brief biographical background:
Harry styles was born in Bromsgrove,
Worcestershire, in the West Midlands regions of
England.
Links to other artists:
He was in a band called White Eskimo when in
school and won a band competition. He also
links to Louis Tomlinson, Liam Payne, Niall
Horan and Zayn Malik who were all in One
Direction but now are all in solo careers. Harry
is the most famous out of the five.
Genre info:
Harry styles’ genre of music are, pop, soft rock
and Britpop rock.

16. Final Idea – Track Summary
Summary/analysis of track:
The meaning of my music video will be about finding new things you can
do with different objects. For example, the main scene in my video will
be carving a watermelon into an animal instead of eating it.
The content of the video will be lots of scenes using watermelons and
berries. A couple of ideas I have for the scenes are, carving a
watermelon, cutting a watermelon into serving pieces, smashing a
watermelon in slow motion and using a variety of berries along side the
watermelons.
The duration of the song is 2 minutes 52 seconds. The pace is slow, so I
won’t need to change the shots every 2 or 3 seconds as it won’t go with
the song.
The style of the song is a slower pop song that sounds smooth as it
flows with out any unnatural gaps.

17. Final Idea – Your Idea
Your creative concept/video synopsis:
My interpretation is to use watermelons as the main performers instead
of people as we can’t have people closer than 2 meters. This will help as
I can use them with the lyrics in the whole song.
My story is about all the different uses of watermelons and berries, some
for eating/drinking and some for entertainment. I will use them to be cut
up and eaten and I will also use them to be carved and smashed in slow
motion. I will use imagery of colour to compliment the emotions in each
scene, for example when smashing the watermelon I could use blue
lighting.
I will use the same genre of video as Harry Styles as it compliments the
lyrics and music perfectly. I will be using simple themes, settings, props
and significant objects to keep the same genre that the viewers expect
with pop music.

18. TASK 2 Pre-production
Assessment

19. Title Of Production/Production Outline
I am going to make a music video for watermelon sugar and use
different scenes with watermelons. My intended outcome is to make a
video in an interpretative style.
The music track is a slow, relaxed pace, a soft tone with an upbeat
mood. The music track has a repetitive structure as it is a verse-chorus-
verse structured song.
I will be using a cannon camera to shoot my video and premiere pro to
edit my video. I may also use aftereffects when I have edited my video.

20. Locations
I won’t need any big locations as I am doing a minimalistic video without
using many performers. I am going to use my family to film in the
kitchen for the last scene as it is only 1-5 seconds, they are all in a
household and don’t have to social distance. I plan to use the camera to
replace the performers as you can’t have many people at once due to
COVID-19 rules. I will not need to plan a recce as all my locations will be
local.
Limitations and risks:
The limitations of the video production is that we aren’t allowed to have
more than 6 people in a group, all 2m apart, at once. If there was a
group of people, the risk could be spreading the virus around the group.
I will have to pay for watermelons to experiment with before shooting
the video as I need quite a few but this means I don’t have to pay for
performers, food, clothes, makeup or transport.
The weather shouldn’t be a problem as I can film inside for most of the
scenes and shoot the other shots when the weather is dry.

21. Equipment
I will need a cannon camera to shoot all my shots on and premiere pro to
edit them on.
I will be using photography lights which I can add coloured filters to.
I will also be using a blue screen to add a pain background to and a
black sheet for the slow motions shot.
If I need to book some equipment I will need to ask my tutor or Chelsea
Clarke.
You can book equipment for a 3-day slot and the kits must be booked
with 2 days in advance.
DAY
BOOKED
EARLIEST
DAY FOR
PICK UP
LATEST
RETURN
DAY
MONDAY WEDNESDAY FRIDAY
TUESDAY THURSDAY MONDAY
WEDNESDAY FRIDAY TUESDAY
THURSDAY MONDAY WEDNESDAY
FRIDAY TUESDAY THURSDAY

22. Facilities
I will be editing my music video at college on the mac desktops.
I will use premiere pro and after effecting to ensure my video is high
quality.
I have got some photography lights which have coloured filters to
change to mood, emotion and atmosphere of certain scenes. I am going
to use a bluescreen for the scenes when cutting the watermelons and a
blackscreen for when smashing the watermelon to contrast to the lights.
This will mean I can have a plain background and can pick up all the
details.

23. Personnel
My team wouldn’t consist of many people. It would be another camera
man/women and me who would be working on the video. I will be
carving the watermelon and then have someone else filming so I can
then choose the correct videos to edit together. They will be available
most evenings like me, so the timing works well. There shouldn't be to
many weaknesses between us as I have made the video simple to make
and film.
I will be using my family as they are in a household in my final scene. I
will be using the camera movement to portray the emotions of the song
and editing some colour to help. I will be saving money as I do not have
to feed the performers, transport them or supply them with costumes.
I will be getting help from a friend as they have some experience with
filming and editing.

24. Props/Costume/etc
I will not need any performers or costumes except for the last scene
where I will have the performers in casual wear.
I may need some lighting equipment and some props to support the
scenes, but they won’t be big or expensive.
I have decided to make a safe music video by not using any performers
who aren’t in different households. Which means I will be making a
cheap music video.

25. TASK 3.1 Visual Planning

26. Concept Board

27. Story Board
Cutting up
strawberries
into hearts and
putting them
into a pile.
Have a range of berries
in different piles. High
shot
Beach scene made
out of half a
watermelon –
‘summer evenin’ and
‘summer feelin’
Mixing all
the berries
into a bowl.
Level shot
Cutting
watermelon
into strips or
pieces.
Movement
with knife.
Presenting the strips
or pieces on a plate.
Sprinkle sugar
on the
watermelon
when it says
‘watermelon
sugar'
Eating a
strawberry.
Start of the slow
motion of
crushing a
watermelon.
Beach scene
made out of half
a watermelon –
‘summer evenin’
and ‘summer
feelin’
Middle of slow
motion, cut
before it hits
the
watermelon.
Dog eating the
watermelon – maybe
with watermelon hat
on. Close up
End of slow
motion, the
explosion of the
melon.
Cutting the
watermelon.
Change shot on
each beat for a
different stage.
Dog eating the
watermelon – maybe
with watermelon hat
on. Close up.
End of slow
motion, the
explosion of the
melon.
Beach scene
made out of half
a watermelon –
‘summer evenin’
and ‘summer
feelin’
Finish carving
the watermelon
and adding the
detail to make it
look like a
shark.
Taking the
carved
watermelon to
the table outside
– camera moves
with the
Family eating
watermelon –
shot moving
away from family.
Sprinkle sugar
on the
watermelon
when it says
‘watermelon
sugar'
Verse 1
Verse 2
Verse 3
Chorus
Chorus
Chorus

28. Colour And Lighting
The colours below are my inspirations for the fruits,
landscape scene and the final scene. I will be using
these colours to help show emotion and to link shots
together. I can add a tint to some shots using a colour
from different shots.
I will use bright lighting or natural lighting to
show that this song has a soft tone. I will also
use the lighting to make the colours bright
and/or dull in different shots. This will make
the video calmer for the viewer.

29. Rip-o-matic
You should also construct a 15-20 second Rip-o-matic test reel using
existing footage to convey the type of video you want to make

30. Shot List With Lyrics
Draft 1 Draft 2

31. Shot List

32. Story Boarding
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
https://www.storyboardthat.com
http://www.pixton.com [very complicated]
http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and scan or
copy to insert it onto your slides
There are lots of tips collected together on Blackboard!

33. TASK 3.2 Organisational
Planning

34. Production Group Info
Include names, contact info, and defined roles at difference stages of
production, using a table is suggested
Jack Hurst – director
Jack-Hurst@student.yorkcollege.ac.uk
Lucas Higham – camera man
Lucas-Higham@student.yorkcollege.ac.uk

35. Locations

36. Risk Assessment
Risk to who Locatio
n
What is the risk How to prevent the risk
Crew and I Beach Falling down the step getting on to the
beach
Hold on to the side railing and have shows with strong
grip.
Crew and I Beach If in the water, fall over in the water Don’t go into the water when not necessary but stand
parallel to the waves if you are in the water.
Crew and I Beach Trip over on the beach if your shoes are
loose or your laces aren’t tied
Make sure your shoes are tightly tied and where extra
socks if your shoes are a bit loose.
Crew and I Beach People could let their dog of the lead and it
runs over disturbing the filming.
Have someone looking out for the dogs to stop them from
potentially knocking the camera/tripod.
Equipment Beach Sand could be blown and damage the
camera.
Cover the camera in a plastic bag.
Equipment Beach The tripod could fall over if it windy as the
tripod is top heavy.
Only put the camera on the tripod when you are going to
film or hold the tripod at all times.
Equipment Beach You could drop the camera onto the sand
which will ruin the camera and lens.
Have the camera strap around your neck when using the
camera without the tripod.
Equipment
and crew
Beach The tide could be in meaning you can’t film
as there isn’t enough beach.
Check the tide times before planning your day to the beach
and plan it based on the weather too.
Crew and I Home The backdrop could fall on the crew and I
when setting it up.
Have 2 people setting up the backdrop so someone can
support the wait when the other one is putting it together.
Crew and I Home When carving the watermelon and cutting
the strawberries, I could cut myself with the
knife.
Cut away from you and not to cut quickly as you are more
likely to make mistakes.
Crew and I Home Watermelon could hit someone when it is
smashed for the slow motion scene.
Have everyone standing far away from the shot so they
have tome to react. The pieces shouldn't project that far.
Equipment Home Watermelon could damage the camera when
the watermelon is smashed as pieces will fly
off.
Cover the camera in a plastic bag to protect it from the
juice and chunks.
Equipment Home When filming, you could drop the camera Have the camera strap around your neck when using the

37. Contingency Plan
Pot. Problem Effect on Production Solution/Control Person Responsible
Camera doesn’t work. Won’t be able to film in
higher quality.
Charge the camera before
use/use my phone instead.
Me
Editing software won’t
work.
Won’t be able to put all the
shots together with the
music.
Try a different computer or
get premiere pro at home.
College
Lighting equipment won’t
work.
Lower quality video with
dark shadows.
Have extra light sources
and film outside for natural
lighting
Me
Dirty lens or unfocused
image.
Low quality production as
the video will be blurry and
have dots on the screen
which will be distracting.
Wipe the lens before each
shot and focus the lens
before every shot. Me
Me
Won’t have enough storage
on the card.
Won’t be able to film all
the video so the video will
be unfinished
Delete all the files on the
card and save the videos
on to a computer if card is
full.
Me
Not enough watermelons. Can’t record the video. Buy extra watermelons in
case you damage one.
Me
Forget some equipment. Slow down production. Make a list of equipment
for each location.
Me
Bad weather. Won’t be able to film on
the beach.
Won’t be able to film in garden.
Organise to go on a day
with sunny weather.
Film in the kitchen.
Me
Not enough time to film. The video won’t be
completely finished.
Plan ahead with timing and
have a schedule for each
day.
Me

38. Schedule
What scene is it? What do you need to do? How long it will take?
Shopping. Buy watermelons, berries, backdrop equipment. 30 mins
Equipment. Charge my camera before each shot, set up the
equipment for each shot.
30 mins to an hour
Berries. Cutting strawberries into hearts, separating the
berries into sections then mixing them all together.
20 mins
Beach. Drive to the beach and film a few shots of the
watermelon with the beach/sea in the background.
2.5 hours
Cutting the watermelon. Cut the watermelon into pieces, put them on a plate
and sprinkle the sugar on them.
20 mins
Slow Motion. Set up the backdrop for a plain background to
contrast the watermelon explosion.
30 mins
Dog eating the watermelon. Remove all the seeds of the watermelon pieces and
film the dogs eating them from a level shot.
20 mins
Carving the watermelon. Workout the steps for carving the watermelon and
then film each step, add the final details for the
outside scene.
1 hour
Outside scene. Set the table to look like an afternoon snack with lots
of fruit and the carved watermelon and the cut
watermelon.
20 mins
Editing Edit all the shots in the correct place to align with the
correct lyrics in each section.
4 hours

39. Clearance And Permissions
I don’t need any permission for the locations as they are public areas,
the beach and my house.
I will also not be using any faces in the video, I will just be using my
mum and filming with her facing away from the camera.