This document discusses how gender is represented in music videos and relates to theories of patriarchy and the male gaze. It notes that men are typically portrayed as independent, competent and unemotional while engaging in more aggressive behaviors. Women are often presented as sexual objects, depicted in revealing clothing, and portrayed in stereotypical gender roles like cheerleaders or waitresses. They also engage in more passive and sexualized behaviors. These representations promote negative attitudes and sex role stereotyping of females.

1. Music Video: Where/How is this
evidenced?
What technical area/s
does this relate to?
(SCALP, Sound,
Camerawork, Editing)
Is this a positive or
negative representation if
females and why?
Is there any further
evidence of this in the
video? Explain where.
Does this link to any
particular theories?
(Patriarchy, Male
Gaze, Feminism)
Men engaged in
significantly more
aggressive and dominant
behaviour
Men represented as
independent,
adventurous,unemotional
and competent
Stereotypical Gendered
occupations apparent (i.e.
Males as
FireFighters/Mechanics
Women as
Cheerleader/Waitress)
Women engaged in
significantlymore explicit,
sexual and passive
behaviour
Women represented as
objectsof sexual advances
or as sexual objects
Sex role stereotyping and
negative attitudestowards
females
Women more likely to be
presented in provocative
or revealing clothing
Women portrayed as
decorative objects that
dance, pose and do not
play instruments