The music video for the song "Bones" by the band Young Guns is considered a contradictory video according to Goodwin's theory of music video relationships. While the video mainly shows the band playing their instruments in a warehouse, there are also shots added of a female character that do not relate to the song lyrics. Some images, like the character looking down the end of a road, amplify the lyrics by showing a distressed emotional state rather than directly illustrating the words. The video emphasizes the band and their instruments but also pieces together shots that bring together the full band performance.

2. The genre characteristics for indie rock bands, are generally the
generic performance based videos, where the band is mainly
shown playing their instruments and singing. Sometimes there is
some amplified images which cut in between the shots of the
band themselves.

3. According to Goodwin’s theory there is a relationship between the lyrics and
the visuals within a music video. They can either be illustrative, contradictory, or
amplifying. The music video for Young Guns ‘Bones’, is a contradictory video as
the onscreen images do not have any relation to the music and the lyrics. The
main shots are of the band members in an empty warehouse playing the
instruments and singing. However there are also some shots of another
character dancing, this still however has no relation to the lyrics within the
song. The music video starts off with very dark close
up shots of the bands members in an empty
warehouse. This is a very typical scene for
indie rock bands within their music videos.
There are various close ups not only of the
band members, however also their musical
instruments. This is used to emphasize their
status as a band which play their own music.

4. There is then a big emphasis on the lead
singer when he starts to sing, however there
is also then a shot of the whole band. It is as
though all the close ups have been pieced
together , the various parts which make up
the band (instruments and members) come
together to show the final product which is
the whole band.
At the beginning there isn’t a relation
between the lyrics and the visuals, the
video takes a very generic form of what
many indie rock videos are like. However
the onscreen actions have been edited
to the beat of the music. Like the
footsteps go with the beat of the drums.
However when the lyrics start another
character is introduced within the music
video. When the lyrics ‘down under the
night sky, I lay and wait’ are sang there is a
shot of a girl under the sky looking up. This is
amplified where the lyrics and the images
don’t exactly show the same thing however
there are similarities.

5. As the lyrics progress they again have less
relation to the onscreen images. We then
get shown another setting in an
empty, trashed building where we are
shown the female character who is alone.
The next image of the female character
again alone in the building is shown in the
lyrics ‘been crushed by it’s weight’. This is an
amplified image for the lyrics because it
shows her distressed and alone, which could
be the effects of being emotionally
‘crushed by its weight’.
Again there is an amplified image, when
the lyrics ‘I’ve seen down the end of the
road’ and the image onscreen is the
female character looking down the end of
the road from a high rise building.

6. Now days the demands from the record
label are not as high as they used to be. In
previous years the artist was bound to the
label, with no freedom to express
themselves as an artist, they had to do
whatever it took for their music to sell to the
public. However now days artists have more
freedom, as they become more
independent within the record label.
For example Young Guns had started off as
an unsigned band. They toured and
produced their debut EP ‘Mirrors’. This
gained them publicity, which then led them
to being signed by ‘Redbull’ to produce
their first full length album ‘All Our Kings Are
Dead’. Now as they have brought
themselves to success the label provides
them with more flexibility within their own
music.