The document outlines 7 key ideas about music videos: 1) Music videos demonstrate genre characteristics like stage performances for rock bands. 2) There is usually a relationship between lyrics and visuals where lyrics are represented through images. 3) The tone and atmosphere of visuals usually reflects the music through illustrating or amplifying it.

1. Andrew Goodwins 7 key ideas
•Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for
boy/girl band, aspiration in Hip Hop).
•There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative,
amplifying, contradicting).
•There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the
music. (either illustrative, amplifying, contradicting).
•The demands of the record label will include the need for lots of close ups of the artist and the artist may develop
motifs which recur across their work (a visual style).
•There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly
voyeuristic treatment of the female body.
•The artist may develop motifs or iconography that recur across their work (a visual style)
•There are often intertextual reference (to films, TV programs, other music videos etc).

2. An American band called the Killers released
Mr Brightside in September 2003 on their
album called Hot Fuss

3. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl
band, aspiration in Hip Hop).
The fact that the band are standing and performing on stage
makes the video easier to understand as they fit the genre of
alternative rock. It also helps the audience understand as it is clear
that there is no storyline and just the band performing. However,
there is a sub-storyline of the woman in the video.
As this band are alternative rock, they fit the genre well as most
music videos with similar or the same genre will have a band
performing and no main storyline.

4. •There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative,
amplifying, contradicting).
As noted previously there is no clear storyline to this
music video. But, there are certain relationships
between the lyrics and what happens on screen, for
example, when the lead singer (Brandon Flowers) says
the words “takes a drag”, he then symbolises this with
his hand movements. This helps give the audience a
clearer understanding of the lyrics to the song and
what they mean.
Also when the song starts referencing sex, the
audience in the video start getting sexual which gives
the viewer an idea what the lyrics are referencing.

5. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the
music. (either illustrative, amplifying, contradicting).
There is a relationship between the song and the crowd in the
video because as the song gets louder, the audience start
getting more pumped up and start dancing. This reflects the
Killers in real life as this is what happens live.
Also throughout the video there are various shots of the band
playing with the lead singer which match perfectly with the
music.

6. The main place we see the voyeuristic treatment of the
female body is when the music starts and the females start
dancing and lifting their skirts. Then all the men are looking
at them as if they should be and the women are being
treated sexually. The voyeuristic treatment of women is
again showed because the song is about the lead singers
night with a woman and the crowd are re-enacting it with
the main focus on the women.
•There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly
voyeuristic treatment of the female body.

7. •The artist may develop motifs or iconography that recur across their work (a visual style)
The only clear motif is that the lead singer Brandon Flowers
likes the dress unusually. This adds to the brand of them being
cool and different.

8. •There are often intertextual reference (to films, TV programmes, other music videos etc).
This song clearly references the film Moulin Rouge as in the film there is
a club called Moulin Rouge and some burlesque dancing and in this
song there is very similar to that concept.

9. An English pop rock band called The
Hoosiers released ‘Goodbye Mr A’ in
October 2007 on their album called
‘The Trick to Life’.

10. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for
boy/girl band, aspiration in Hip Hop).
The band are performing on a stage, this fits with the genre
of alternative rock as in the previous analysed video, the
characteristics are exactly the same. The fact the lead
singer (Irwin Sparks) is performing at the front of the band
on stage also fits with the same genre characteristics.

11. •There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative,
amplifying, contradicting).
The lyrics to ‘Goodbye Mr A’ are closely represented In
the music video, e.g. when the words “Mr A” are
spoken, a box with the same words is shown on camera.
Another example is when the lyrics read ‘human touch’
and as this is spoken, the lead singer symbolises this
with his hand movements.
Relationships between lyrics and visuals help the
audience understand the lyrics more deeply and helps
amplify the meaning of them particular lyrics

12. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the
music. (either illustrative, amplifying, contradicting).
The close ups of Irwin Sparks immediately identify him
as the lead singer in the band. The beat and flow of the
music matches perfectly with the energy of the lead
singer and band to make the video move and flow
perfectly through each cut scene.

13. •The demands of the record label will include the need for lots of close ups of the artist and the artist may
develop motifs which recur across their work (a visual style).
The lead singer Irwin Sparks, looks directly into
the camera with a stare to maybe give the
viewers a more personal feel towards the song.
Sparks is known throughout his career as being
a lively lead singer, so the record label may
demand he keeps up this image to differ him
from others and give him his own image.

14. A visual style of the Hoosiers work is that across the
majority of their work, they seem to dress and style
themselves unusually. This makes the band look
different as they deter from the usual look of a
alternative rock band which makes them stand out.
•The artist may develop motifs or iconography that recur across their work (a visual style)
As seen in ‘Cops and Robbers’ and ‘Worried about Ray’
as well as ‘Goodbye Mr A’, the clothing chosen makes
them stand out as a band, however Irwin Sparks is
usually given the most vibrant clothing which portrays
how he is the lead singer/vocalist.

15. •There are often intertextual reference (to films, TV programs, other music videos etc).
The only intertextual reference that is
recognisable is that the music video is based
on superhero comics and popular culture,
such as the 1960’s Batman series.

16. Kasabian are an English rock band and
released the song ‘Days are forgotten’ on
their album Velociraptor in September
2011.

17. •Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for
boy/girl band, aspiration in Hip Hop).
In this video, the whole band appear to be
wearing black clothing which makes them
stand out against the pale flooring and the
bright animations throughout the video. The
fact they’re performing on stage makes them
fit the genre of a rock band as they are
associated with performing on stage.
There is no routine to this video and their
performance as that is not really fitted with
the genre of rock.

18. •There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative,
amplifying, contradicting).
There are relationships between the lyrics
and the visuals as when the lead singer
(Tom Meighan) sings the lyrics “You may
call it suicide”, he points to the camera to
make it feel like the viewer is in this
situation and gives a more personal feel to
the song and music video.
Again, in a similar concept, the lead singer
sings “Call me a cliché”, whilst pointing at
himself which gives the same effect to the
song.

19. •There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the
music. (either illustrative, amplifying, contradicting).
There is a constant relationship between
the music and the visuals throughout the
song/video. This is because when the beat
seems to drop, the band pick up their
energy and stand moving about lots more,
this symbolises the effect and energy of
the song.
Also, the two lead singers/vocalists (Tom
Meighan and Serge Pizzorno) are at the
front in the video and taking centre stage.
This relates to real life where them two are
the ones who deal with the media and
appear when Kasabian are featured as a
band.

20. •The demands of the record label will include the need for lots of close ups of the artist and the artist may develop
motifs which recur across their work (a visual style).
As a rock band, Kasabian fit the genre perfectly with
their music style, clothing, music videos. This recurs
throughout their work as in many of their music videos
they are dressed in all black.