The music video analyzes techniques that would appeal to its target audience of 16-21 year olds. It uses close-ups and medium shots of "messed up kids" in a rough area to depict the lyrics about teenagers dealing with hard times by selling drugs, having no money or home. The camera pans through the crowd in dolly shots, zooming in and out and changing speed to focus on different individuals and show what the kids get up to. Editing cuts between scenes and slow motion/fast motion to match the lyrics. No digital effects are used.

1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
https://www.youtube.com/watch?v=5owbeIh2WBY (Jake Bugg)
Target Audience &
needs
Around 16-21 Its called ‘Messed up kids’ so it’s aimed at teenagers who have a hard time when they are growing up
Lyrics “Johnny deals a bit of blow on the side, Thinks that he's invincible, hates a fight, Jenny walks the streets alone she was fine, But
she got kicked out of her home in hard times”
He talking about a boy who has to sell drugs to make money because there isn’t much he can do and that he sees himself as a
‘tough guy’ but he’s all talk because he hates fighting. Then there a girl who doesn’t mind her area and was doing okay but now
she doesn’t have a home because of things that happened with her parents/family
“The messed up kids are on the corner, With no money, They sell their time they sell their drugs, They sell their body, And
everywhere I see a sea of empty pockets, Beautiful girls with eyes so dark within their sockets, So far away, It's a washed out
Saturday, The sky all pastel shades, Under breeze block palisades”
The group of young teenagers who live in a rough area with not much to do so they have to entertain themselves and they choose
to use this time to cause trouble they haven’t got any money so they have to find a way to get some so they choose the wrong
options and get themselves into trouble by selling drugs and time they could be doing something else with.
“Lights are smashed, The streets are closed in the town, Places no one really goes to hang around, Gave up on us long ago with
no hope, All you hear the cold wind blow and get stoned”
People have given up on them to do well and have just left them to do their own thing and also how they struggle with nothing to
do and nobody wants to go to that area anymore because of theses ‘kids’ causing trouble so it’s so silent and boring they do drugs
so they have something to do
Tempo The tempo is quite fast and up beat with the guitars and drums
Genre Alternative, Indie folk, indie rock

2. Music Video Analysis
Camera Technique The very start of the video is a close up of a group of teenagers a still shot whilst they move only slightly to then a cut to another
section of the group another close up and a few medium shots then a long shot of an area full of people to then cut back to a close
up this continues up until 0:35 which turns into a dolly shot which pans right with a medium shot eye level as the camera pans
though the whole area it focuses on different parts of the scene one of the shots is of a girl instead of focusing on her who is
placed right in the middle it focuses on what’s going on around her then it continues to pan for a few seconds then goes back to
her a focuses on her it zooms in also it does this a few times its constantly changing it zooms in and out and moves left and right
showing different parts of this crowd of people with medium shots and close ups and mostly long shots so it can show individually
what they are all doing (basically what the songs about ‘messed up kids’ this shows the audience what different things they get up
to this continues through out the whole video. The artist himself only appears twice in the video because they want to show the
audience what the songs about instead of focusing on just him.
Editing The very start of the video has Jake Bugg’s logo and the name of the song in white text in the centre of the screen on a black
background and the video starts with Jake talking/being asked questions about the video whilst the scene changes its in black and
white and is scenes of people in slow motion the scene changes and cuts, The whole video is continuous past 0:35 with only
editing which changes the shot the music kicks in at 0:41 when Jake stops talking throughout the video its slow motion which every
now and then changes into fast motion to then slow down again constantly doing this zooming in and out and slowing down and
speeding up as the camera moves around it will be speeded up to then stop on a group of people and go back to slow motion to
then move onto someone else and have them for example running slow motion then speed them up to then slow them down
again this continues through the whole video, the end of the video is Jake talking again to fade out to then go to a crowd noise of
people talking but only faintly then finally the video fades to white and the text of who directed shows up to then finally fade to
black.
Use of digital effects None