Andrew Goodwin identified 5 key aspects that audiences look for in music videos: 1) Thought Beats which show the structure of the song, 2) Narrative and performance which switches between the story and the artist singing, 3) The star and image how the artist presents themselves, 4) Relation of visuals to the song how the video illustrates the lyrics, and 5) Technical aspects like camerawork, editing, and effects that hold the video together. Goodwin explained that music videos should use narrative to promote the song and keep audiences interested by switching between performance and story. An artist's image may also change over time as their style and music changes.

1. Music Theory

2. ANDREW GOODWIN’S THEORY
 Andrew Godwin identified 5 key aspects of music
videos that the audience look out for the most, they
are:
 Thought Beats (seeing the sound)
 Narrative and performance
 The star and image
 Relation of visuals to the song
 Technical aspects of a music video

3. Thought Beats
 When we look at a music video we look for the
structure, the chorus, verses and bridges.
 The second thing we notice of the voice of the
song, the artist voice is unique and can form an
identification that matches their image. As Roland
Barthes theory of the Grain of voice can relate to how
this works. The voice can be seen as an expressive
instruments its self and make its own association.
 The last thing Goodwin pointed out was the artist
mode of address, the song can tell a story, making the
music video a communication device, as it’s a story
we would listen to through a pretty voice.

4. Narrative and Performance
 The narratives in song aren’t always as they seem, as
we are only given part or half of the truth, this is
because it allow us to have our own independent
thought on what is going on and make assumptions
which relate to us.
 Goodwin explained that music videos should ignore
the common narrative as this is their role in
advertising. The switch between performance and
narrative makes it easer for the audience not to lose
interest in what is going on. As the artist acts as both
the narrator and singer, it helps to increase the
authenticity, to believe that it is real.

5. Star Image
 The artist or band have their own image according to
the style of music. Meta narratives describe the
development of the star over time as it is important
in the process of music videos.
 For example, if you look at Miley Cyrus, her image
has changed dramatically. Because before she was
just Hannah Montana, which was a sweet, little, high
school girl who has now turned bad. This is because
an artist may have changed over a period of time and
wanted to be seen in a different light, however most
chose to stick to an original view which is a
trademark for them.

6. Relation of Visuals to a song
 Music videos should set up images to illustrate the
music further, it’s almost a way of promoting the
lyrics in a clear, and visual way to the audience. It
depends on the genre of the music, but they should
all relate to that as well.
 Amplify is similar to repeatability, where the
meanings and effects can be manipulated and shown
in a video, and put into our vision.
 Or some music videos make no sense and it becomes
a disjuncture, where the meaning of the song is
completely ignored.

7. Technical Aspects
 The technical aspects are the bane of music
videos, they hold it together. The use of camera
work, movements, angles, mise-en-
scene, editing, sound and special effects.
 It does from the speed of cutting right down to the
colouring and lighting which sets the mood.
 Each aspect and detail that has been put in is there
for a reason, as it all has to sync in with the beat and
tempo, cutting along with it, which helps to make it
more entertaining but also slick.

8. Quotes