SlideShare a Scribd company logo
Thursday, September 22, 2011
t
                                        s p
                                      Te a
                                     t m
                                    n d
                                   o a
                                 lm Ro
                                e p
                               B u
                               Gro
Thursday, September 22, 2011
• John@musicsynk.com
            • #musicsynk
            • https://www.facebook.com/MusicSynk
Thursday, September 22, 2011
We started with the question,
 What would a ‘BMI/ASCAP’
  look like if it were created
             today?


                 ...only in the Sync space.
                                


Thursday, September 22, 2011
With today’s technology,
tools & transparency, actually
   empowering users with
smarter tools, to work better,
   faster and way smarter.
                                




Thursday, September 22, 2011
Licensing is broken.

                       There hasn't been a
                      solution that respects
                            both users.

Thursday, September 22, 2011
MusicSynk-Sync Rights Organization,
 is developing a suite of tools to help
premium copyright owners and music
supervisors, who process sync license
               requests.


Thursday, September 22, 2011
We do this by: removing the
                 noise from a fractured process
                         and by adding in:
                 transparency, copyright
                  integrity and control at
                   every point in the process.


Thursday, September 22, 2011
Current process was built
        for an unconnected world.

      When you had 2 options:
     Player Pianos & Sheet Music

Thursday, September 22, 2011
That’s right...




    Player Pianos & Sheet Music
Thursday, September 22, 2011
Sync Licensing Today
                                                   “Buyers”
            Film & TV            Trailer     TV/Cable/Film    Video    Advertisers/   New
            Supervisor         Supervisors    Production      Gaming     Brands       Media
                                              Companies      Company




          Production                                                                  Songwriter
         Music Library                Publisher              Artist      Label
           Company                                                                    Composer



                                         “Copyright Owners”
Thursday, September 22, 2011
Copyright Overview




Thursday, September 22, 2011
Copyright Overview
 Performance Mechanical                                        Sync




 Collects from                     Collects from
                                                       Collects from
 -Radio Performance                -Physical CDs


                                           %
                                                       -Film & TV


                                                                      B
 Royalties


                                         0                         .5
                                                       -Advertising
                                   Major Players


                  M                    5   p $2
 Major Players                                         -Video Gaming
                                   -Harry Fox Agency


                0                        o
 -ASCAP                                                -New Media - Hulu



   9
 -BMI
 -SESAC
              4
 -SoundExchange
                                      d r
Thursday, September 22, 2011
Analog/Terrestrial Radio
Thursday, September 22, 2011
ge
                                                    r   a
                                              v   e
                                        "   a
                                   t e d
                                igh
                             we
                           "
               Analog/Terrestrial Radio
Thursday, September 22, 2011
Non-Terrestrial
                               Streaming Radio
Thursday, September 22, 2011
a m
                                                             t r e
                                                       r s
                                                  pe
                                            2   5
                                     .0   0
                               $   0
                               Non-Terrestrial
                               Streaming Radio
Thursday, September 22, 2011
Thursday, September 22, 2011
t s
                                     n
                                    e s
                                   c t
                                 2 tis
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                              in o
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                        p
Thursday, September 22, 2011
Thursday, September 22, 2011
a n
                      t o es
                 e
                t 0n tim
              is 0 for t      3
             l 0
           u 1,
         o               y rti
                       a a     s
    I  y m
     f u             d
        b ce t   a he .47
       l
      a n            ) $29
           o ars s !
         (
             e arn
            y e
Thursday, September 22, 2011
current statutory
                                mechanical rate
Thursday, September 22, 2011
ng
                                                     s o
                                               e r
                                            s p
                                          nt
                                    c   e
                               9 .1

                               current statutory
                                mechanical rate
Thursday, September 22, 2011
Sync Licensing
Thursday, September 22, 2011
?
                               Sync Licensing
Thursday, September 22, 2011
Sync Rates




Thursday, September 22, 2011
Sync Rates


                                 film             gaming
         $500-$50, 000                     $5, 000
                                          National ad, $125K-370K+
                               tv/cable          advertising

        $ 1000 -$15, 000                  Super Bowl, $250k +
Thursday, September 22, 2011
Thursday, September 22, 2011
Thursday, September 22, 2011
Now, because of the
                       holes in the
                      entertainment
                  economy, this stream is
                      indispensable.

Thursday, September 22, 2011
Sync License Participants
                          Buyers




Thursday, September 22, 2011
Sync License Participants
                          Buyers                         Copyright Owners
                                                                    Songwriters
                                                        Scoring Composers
                               Advertisers/Brands     Music Libraries
          Broadcast News
  TV/Cable

                                                    Record Labels                 Publishers

    Gaming                              YouTube
                          Trailer Campaigns                  Artists
               Feature Films Films
                          Indie                                   Producers




Thursday, September 22, 2011
How We Think




Thursday, September 22, 2011
MusicSynk is
                                 built on a
                               "digital first"
                                  model 

Thursday, September 22, 2011
The web is no longer
             cannibalizing our
          future, it's enabling it. 


Thursday, September 22, 2011
Organize the web as
                    a place of order,
                   rather than chaos. 


Thursday, September 22, 2011
Empowers premium
   copyright owners to
accelerate the sync process
 with transparency &100%
    copyright integrity.


Thursday, September 22, 2011
We believe Nashville is
  becoming the epicenter of
   the next wave of music
   technology innovation.
                                

Thursday, September 22, 2011
Your Copyrights..
                               Your Terms...
                               Your Income.

                                      
Thursday, September 22, 2011
MusicSynk
                           New User Group
                                    


Thursday, September 22, 2011
Thursday, September 22, 2011

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MusicSynk - Sync Rights, Organized. Slides from Belmont University User Group

  • 2. t s p Te a t m n d o a lm Ro e p B u Gro Thursday, September 22, 2011
  • 3. • John@musicsynk.com • #musicsynk • https://www.facebook.com/MusicSynk Thursday, September 22, 2011
  • 4. We started with the question, What would a ‘BMI/ASCAP’ look like if it were created today? ...only in the Sync space.   Thursday, September 22, 2011
  • 5. With today’s technology, tools & transparency, actually empowering users with smarter tools, to work better, faster and way smarter.   Thursday, September 22, 2011
  • 6. Licensing is broken. There hasn't been a solution that respects both users. Thursday, September 22, 2011
  • 7. MusicSynk-Sync Rights Organization, is developing a suite of tools to help premium copyright owners and music supervisors, who process sync license requests. Thursday, September 22, 2011
  • 8. We do this by: removing the noise from a fractured process and by adding in: transparency, copyright integrity and control at every point in the process. Thursday, September 22, 2011
  • 9. Current process was built for an unconnected world. When you had 2 options: Player Pianos & Sheet Music Thursday, September 22, 2011
  • 10. That’s right... Player Pianos & Sheet Music Thursday, September 22, 2011
  • 11. Sync Licensing Today “Buyers” Film & TV Trailer TV/Cable/Film Video Advertisers/ New Supervisor Supervisors Production Gaming Brands Media Companies Company Production Songwriter Music Library Publisher Artist Label Company Composer “Copyright Owners” Thursday, September 22, 2011
  • 13. Copyright Overview Performance Mechanical Sync Collects from Collects from Collects from -Radio Performance -Physical CDs % -Film & TV B Royalties 0 .5 -Advertising Major Players M 5 p $2 Major Players -Video Gaming -Harry Fox Agency 0 o -ASCAP -New Media - Hulu 9 -BMI -SESAC 4 -SoundExchange d r Thursday, September 22, 2011
  • 15. ge r a v e " a t e d igh we " Analog/Terrestrial Radio Thursday, September 22, 2011
  • 16. Non-Terrestrial Streaming Radio Thursday, September 22, 2011
  • 17. a m t r e r s pe 2 5 .0 0 $ 0 Non-Terrestrial Streaming Radio Thursday, September 22, 2011
  • 19. t s n e s c t 2 tis g ar in o p t p r o u h o w h a er p Thursday, September 22, 2011
  • 21. a n t o es e t 0n tim is 0 for t 3 l 0 u 1, o y rti a a s I y m f u d b ce t a he .47 l a n ) $29 o ars s ! ( e arn y e Thursday, September 22, 2011
  • 22. current statutory mechanical rate Thursday, September 22, 2011
  • 23. ng s o e r s p nt c e 9 .1 current statutory mechanical rate Thursday, September 22, 2011
  • 25. ? Sync Licensing Thursday, September 22, 2011
  • 27. Sync Rates film gaming $500-$50, 000 $5, 000 National ad, $125K-370K+ tv/cable advertising $ 1000 -$15, 000 Super Bowl, $250k + Thursday, September 22, 2011
  • 30. Now, because of the holes in the entertainment economy, this stream is indispensable. Thursday, September 22, 2011
  • 31. Sync License Participants Buyers Thursday, September 22, 2011
  • 32. Sync License Participants Buyers Copyright Owners Songwriters Scoring Composers Advertisers/Brands Music Libraries Broadcast News TV/Cable Record Labels Publishers Gaming YouTube Trailer Campaigns Artists Feature Films Films Indie Producers Thursday, September 22, 2011
  • 33. How We Think Thursday, September 22, 2011
  • 34. MusicSynk is built on a "digital first" model  Thursday, September 22, 2011
  • 35. The web is no longer cannibalizing our future, it's enabling it.  Thursday, September 22, 2011
  • 36. Organize the web as a place of order, rather than chaos.  Thursday, September 22, 2011
  • 37. Empowers premium copyright owners to accelerate the sync process with transparency &100% copyright integrity. Thursday, September 22, 2011
  • 38. We believe Nashville is becoming the epicenter of the next wave of music technology innovation.   Thursday, September 22, 2011
  • 39. Your Copyrights.. Your Terms... Your Income.   Thursday, September 22, 2011
  • 40. MusicSynk New User Group   Thursday, September 22, 2011