Music Industry Entrepreneurship
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Adam Williams' presentation focused on ideas, passion, motivation, and risk. It discussed how these factors can increase productivity and efficiency by exploiting resources to generate products and services. The presentation also examined trends toward collaboration in industries and how piracy has failed capitalists by allowing free copies to undermine selling copyable products or services.
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Darcy Gassel CV - Jan 2017
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Global Product Management Talk On The Press Release: Value Innovation Process...Startup Product Academy, LLC
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This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
Circle of Business 2009: Open Culture
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This document advertises and provides details about an upcoming marketing conference called "Connecting Marketing Innovators". The conference will be held on November 3rd in Sunnyvale, CA and will focus on sharing best practices, learning about emerging tools and techniques, and networking among marketing professionals. Attendees will be able to propose topics and lead sessions on issues like social media, mobile marketing, data analytics and more. The event will use an unconference format where attendees drive the agenda.
Open Source Trends and Why They Matter to Health Care
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Digital ecosystem: how to manage your paid, owned and earned media
This document discusses how customer experience ecosystems have become more important as the world has changed. It used to be that one message could reach many people, but now the landscape is more complex with paid, owned, and earned media interacting in an ecosystem. An effective ecosystem involves interrelated owned media platforms like websites and mobile apps that share content and drive distribution across various paid and earned channels. Building a strong customer experience ecosystem requires testing, learning, and evolving constantly by understanding customers, engaging them through relevant content, analyzing data, and adapting marketing plans on a quarterly basis.
Fuel International Growth | Ed Field - Maverick Marketing
The document discusses how companies can use branding, communications, and marketing to fuel international growth in today's digital world. It notes that organizations need to rethink how they present themselves and engage customers. The presentation provides examples of how Maverick, an international marketing agency, has helped companies transform by developing strategies, branding, websites, and marketing campaigns to open new markets. It emphasizes that Maverick takes a holistic approach and has successfully supported the growth of technology, industrial, and professional services companies internationally.
Iitd pres 01102010
Social media marketing allows businesses to participate with customers through social tools and communities. It focuses on empowering brand evangelists and generating user-created content rather than one-way broadcasting. Companies are using social platforms to start conversations, build customer communities, and leverage collective intelligence. To make a business social, brands establish an online presence across multiple sites, participate in discussions, give customers reasons to talk about the brand, and convert them into evangelists through online communities and initiatives.
Online PR Digital Bootcamp May 2013
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Exploring social innovation in the bay area, tim clark, march 18 2011
The document provides an overview of social innovation in Silicon Valley including:
- Definitions of social innovation concepts like social enterprises, social entrepreneurs, and green businesses.
- Examples of socially innovative companies that have roots in Stanford like Google, Yahoo, and Tesla.
- How the "PayPal Mafia" of early PayPal employees went on to found socially impactful companies in areas like cleantech, education, and microfinance.
- Current trends in Silicon Valley towards sustainability, cloud computing, mobility, and social media that are enabling new forms of social innovation.
Cultivate.you 2015
This document appears to be from a conference called CULTIVATE15 that took place in Fargo, ND. It provides an agenda for the event including sessions on enabling innovation through technology trends like ubiquitous sensors, massive storage, gigabit internet, mobility and video. Other sessions discuss cultivating company culture and values. Speakers include David Niu of TINYpulse who discusses avoiding problems with company culture and Clay Collins who discusses driving lead generation and sales efficiency. The document emphasizes collaboration and sharing between partner companies at the event.
Multi Platform Publishing Strategies - J.Barnes
John Barnes will present on multi-platform publishing strategies at an upcoming conference. The presentation will discuss evolving Incisive's strategy over time from focusing on vertical communities with print publications to engaging communities through multiple media like web, print, tablet and mobile. It will also cover strategic objectives like generating 50% of revenue from publishing and 50% from events, and deriving over 45% of revenue from digital within 5 years. The presentation aims to discuss how to build communities around trusted brands across all platforms and channels.
Social Media in the B-to-B World, Part 2
-Why social media for automation suppliers?
-Understanding the correct approach to social media marketing with your engineering audience
-How we connect with manufacturers through social media to grow business opportunities
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Why Social is key to drive your Digital Innovation Strategy
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Global Product Management Talk On The Press Release: Value Innovation Process...
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Innovation from the Crowd: How Customers Design Today's Products
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