ini adalah slide milik Rahmi Ayunda...em, buat yang mau belajar iklan bisa baca teorinya dari sini...=)

1. Jingle
Dean Salisa Arhan S
180410110034
Ivany Atina Arbi
180410110040
Rahmi Ayunda
180410110055

2. A jingle is a radio or TV advertising slogan set to a
memorable melody. Jingles are written explicitly about a
product. What a good jingle does is gets in people’s head
and won’t leave.
The aim of an advertising jingle is to enhance the
memorability of a brand.
A good advertising jingle is a very powerful marketing tool
since music and song from the jingle can make the
people’s brain remember about the product that be
advertised.

3. Here are some examples of jingle that we took from TV
advertising.
The 1st one is a beverage advertising, ale-ale.

4. 1. Mentions and repeats the name of the product, ale-
ale, so many people recognise the product.
2. Has fast-paced tempo and easy-listening rhythm, so
the jingle gets in people’s head and won’t leave.
3. Contains lyrics that explicitly promote the product,
“ale-ale rasanya juara, ale-ale segarnya juara..”
4. Suggests some sort of relationship between product
and consumer, “semua suka ale-ale”.
It is good jingle, why?

5. The 2nd example is a snack advertising, Gerry Pasta.

6. 1. Hard to understand
2. Not persuasive
3. Irrelevant