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Delivered Casual Connect USA 2016. As our audience becomes more sophisticated about free-to-play gaming, the crude monetization techniques of the past – hard gates, painful pinches and spammy calls to monetization – become less tolerable, and negatively impact retention. We need to get more sophisticated about how we approach monetization. Games have always been about delighting players; can we make the call to monetization delightful as well, and leave our payers feeling that their money is well spent?