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#bHereMainSt
@MuseWeb
Selwyn Ramp
Project Director
Heather Shelton
Digital Curator
Selwyn@MuseWeb.us
@SelwynRamp
Heather@M...
What is cultural
storytelling?
What is a story?
There have been great societies that did not use the wheel,
but there have been no societies that did not...
What is a story?
“Story is what makes us human,
not just metaphorically, but literally.”
- Lisa Cron, WiredforStory.com
Why storytelling?
Stories are one of the most effective ways
in which we communicate
our view of reality to others.
By creating an authentic meaning and purpose,
a story gives something others can believe in,
participate in and share.
It ...
Elements of storytelling
43
21Stories need a beginning, middle
and end.
Stories should have a ‘main
character’ or even a h...
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tel...
What leaders do:
They give people stories they can tell themselves.
Often, these are stories about the future
and about ch...
What is cultural
storytelling?
“The value of a
cultural object
is only as great
as the story
that belongs
with it.”
43
21 Always the voice of “authority”. . .
Knowing the exact date . . .
The only true or valid story . . .
Knowing the exa...
Cultural Storytelling
• Authentic perspectives about local cultural and natural resources
• Told by the people who know th...
Perspectives Matter
Perspectives Matter
audio videotext images
Elements of Cultural Storytelling
immersionlocation
Geolocation is…
the identification
of the real-world
geographic location
of a point of interest
Immersive
stories
through
geolocation
story?...
Grouping stories
The whole becomes
greater than the sum
of its parts.
Stories grouped around
a theme create a
gr...
A tour is…
a group of 10-15
stories that are
connected by a
common theme.
A typical stop on
a tour is between
1-3 minutes.
Connecting Communities
Questions?
#bHereMainSt
@MuseWeb
Nancy Proctor
Executive Director
Selwyn Ramp
Project Director
Nancy@MuseWeb.us
@NancyProctor
Heather...
Webinar 1: The Power of Cultural Storytelling and Place-Based Narrative
Webinar 1: The Power of Cultural Storytelling and Place-Based Narrative
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Webinar 1: The Power of Cultural Storytelling and Place-Based Narrative

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MuseWeb Foundation project director Selwyn Ramp and digital curator Heather Shelton talk about cultural storytelling and how it differs from traditional storytelling. Selwyn provides examples of stories that exemplify powerful cultural storytelling in addition to talking about how museums and other cultural organizations can use "geolocation" to enhance their stories. Geared to cultural organizations, museum professionals and teachers. Part of a series of 4 webinars in conjunction with the "Be Here: Main Street" story-collecting initiative. Read more: http://www.museweb.us/be-here-main-street/

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Webinar 1: The Power of Cultural Storytelling and Place-Based Narrative

  1. 1. #bHereMainSt @MuseWeb Selwyn Ramp Project Director Heather Shelton Digital Curator Selwyn@MuseWeb.us @SelwynRamp Heather@MuseWeb.us @MuseumsAgo www.MuseWeb.us/be-here-main-street http://www.slideshare.net/MuseWeb/be-here-main-street-project
  2. 2. What is cultural storytelling?
  3. 3. What is a story? There have been great societies that did not use the wheel, but there have been no societies that did not TELL STORIES. -Ursula K. Le Guin
  4. 4. What is a story? “Story is what makes us human, not just metaphorically, but literally.” - Lisa Cron, WiredforStory.com
  5. 5. Why storytelling? Stories are one of the most effective ways in which we communicate our view of reality to others.
  6. 6. By creating an authentic meaning and purpose, a story gives something others can believe in, participate in and share. It is the basis for cultural and social change. -Pamela Rutledge
  7. 7. Elements of storytelling 43 21Stories need a beginning, middle and end. Stories should have a ‘main character’ or even a hero, time lapse, suspense and plot. Stories should have a purpose, a need to tell the story, to propel it. Stories create an experience that evokes emotional response.
  8. 8. People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
  9. 9. What leaders do: They give people stories they can tell themselves. Often, these are stories about the future and about change.
  10. 10. What is cultural storytelling?
  11. 11. “The value of a cultural object is only as great as the story that belongs with it.”
  12. 12. 43 21 Always the voice of “authority”. . . Knowing the exact date . . . The only true or valid story . . . Knowing the exact spelling of a name . . . Cultural storytelling is not… Was it 1847 or 1748? It was around 1850! Was it with CH or K? Her name was Christina. Everyone loves this road! This road cut through my land! My Professor said… I remember When…
  13. 13. Cultural Storytelling • Authentic perspectives about local cultural and natural resources • Told by the people who know them best • Colorful interpretation of “dry” facts by creating context • A way to diversify and amplify community voices • A means to connect communities, people, and common causes • At home and around the world • A natural way to have a dialogue about cultural history with your audience
  14. 14. Perspectives Matter
  15. 15. Perspectives Matter
  16. 16. audio videotext images Elements of Cultural Storytelling immersionlocation
  17. 17. Geolocation is… the identification of the real-world geographic location of a point of interest
  18. 18. Immersive stories through geolocation
  19. 19. story?... Grouping stories The whole becomes greater than the sum of its parts. Stories grouped around a theme create a greater narrative, a cause or a movement.
  20. 20. A tour is… a group of 10-15 stories that are connected by a common theme. A typical stop on a tour is between 1-3 minutes.
  21. 21. Connecting Communities
  22. 22. Questions?
  23. 23. #bHereMainSt @MuseWeb Nancy Proctor Executive Director Selwyn Ramp Project Director Nancy@MuseWeb.us @NancyProctor Heather Shelton Digital Curator Selwyn@MuseWeb.us @SelwynRamp Heather@MuseWeb.us @MuseumsAgo Contact Details www.MuseWeb.us/be-here-main-street http://www.slideshare.net/MuseWeb/be-here-main-street-project

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