The document discusses how retailers are expanding their prepared foods and ready-to-eat offerings to become more like restaurants, or "grocerants". It outlines a continuum from item innovators to supermarket reinventors. Retailers are moving from managing customers' pantries to their kitchens by offering more prepared meals, meal kits, heat-and-eat options, and global and scratch-made foods. Some progressive retailers are led by chefs and focus on culinary expertise. Many are also adding food-to-go options and grab-and-go convenience centers, as well as opportunities for customers to participate in food preparation.

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From QSR to Grocerant: How Retailers Are Changing TheirReady-to-Eat & Prepared Foods Offerings

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Continuum of Food Progressives, Ranging From Item Innovators to Supermarket Reinventors
Item Innovators
Supermarket Reinventors
< 35,000
sq ft
> 35,000
sq ft
Breakout Segment –
Food Progressives

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Prepared Foods Broadening As Retailers Move from Managing Your Pantry Kitchen
Taste Palate
To-Go
Scratch
Traditional
Global
1980
2020
Meal Kits
Heat & Eat
Meal Solutions
Form
Center Store
Perimeter
“Grocerant” Ready Meals
Breakout Segment –
Food Progressives

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Progressivesare Chef-Led & Focused on Culinary Expertise, Lends Itself to ‘Grocerant’ Status
Publix –Aprons Cooking School
& In-Store Classes, Aprons
Simple Meals, Recipe Finder
Breakout Segment –
Food Progressives

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Gradual Shift to “To-Go” Foods, Including Single Products, Meal Parts, and Full Meals
5
Raley’s, California
Nob Hill, California
Breakout Segment –
Food Progressives

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Finding Convenience in a Big Box Setting, ‘Grab & Go’ /Convenience Centers Placed Near Checkout
Whole Foods Market
Wegmans
•Works for popular
center store items
and prepared foods
•Also functions as a
last chance for
impulse items
•Makes the big box
setting less
overwhelming for
easily-stressed
shoppers
Breakout Segment –
Food Progressives

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Adding Food Experiences, Shopper Participates in Making ‘Homemade’ Foods Handled by the Retailer
Mariano’s
Fresh Thyme
Farmers Market
Fresh Orange Juice Served by Employees
Fill Your Own Honey Pot
Squeeze Your Own Homemade Peanut Butters
The Fresh Market
Breakout Segment –
Food Progressives

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Continuum of Retailers Using Standalone QSRsto “Grocerant” Prepared Foods
Standalone QSRs
“Grocerant” Prepared Foods

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Store Tour Photos, Search “Food Service & Restaurant” Department Tagon RetailNetGroup.com For Additional Examples
Kiddicare -Peterborough, UK
Target -Memphis, TN
Walmart -Stockbridge, GA
Walmart -Clearwater, FL
Whole Foods -Orlando, FL
Tesco-Watford, UK