The document outlines the business plan for a frozen yogurt shop called Yogofresco. It aims to bring an innovative dessert option that is both healthy and enjoyable, targeting young people aged 15-35. The shop will offer various frozen yogurt flavors and a topping bar for customization, along with other snacks and drinks. It emphasizes using only natural and high quality ingredients. The business hopes to first open locations in major cities across the UAE and expand further based on its growth plan.

2. Our Objective
Our Core Values
Our Products
Frozen Yogurt Flavours
Topping Bar
Our Frozen Yogurt
Our Target Clientele
Our Store
Future Provision For expansion
Our Contact details
TABLE OF
CONTENTS

3. PAGE 1
Frozen
YOGURT
NEVER
TASTED
SO
GOOD!

4. Our goal is to bring an innovative way to
eating dessert so that people can enjoy it
without feeling guilty. The target market is
everyone, but with a greater focus on the
segment of young people 15 to 35 years of
age, who will enjoy the healthy and low fat
frozen yogurt in many different flavors,
combined with an unlimited range of different
toppings.
OUR
OBJECTIVE
Our Vision is to achieve the leadership position
in UAE market of Frozen Yogurt with unparalleled
nutritional value, and serve a human centric
ideal of healthy lifestyle with great pleasure!
Obsessed with quality, we combine creativity,
imagination and expertise offering not a product
but an unforgettable experience to our fans.
YUM!
PAGE 2

5. OUR
CORE VALUES
Health and leisure can be combined. Frozen yogurt is the proof.
Frozen yogurt is timeless and unique.
Nature provides us the best raw materials. That’s why we use them.
We do not compromise with nothing less than superior quality in every
stage of production and distribution.
PAGE 3

6. Everything we produce is a whole different
story. But the story of production is the same.
Our team is using fresh, all-natural ingredients,
courtesy of mother earth, that are treated with
respect every step of the way from farm to
fork. We do not use chemical additives in any
of our products! Making our product a healthy
all natu natural product.
PAGE 4
OUR
PRODUCTS
FROZEN YOGURT
FLAVORS

7. SO
FRESH
GOOD!
PAGE 5
SO

8. TOPPING
BAR
The customers can add on to their frozen yogurt, any desired
toppings of their choise, creating their own unique combination.
Toppings are selected based on the highest quality and taste
criteria. A wide variety of toppings are offered, including:
Hot sauces - Chocolate ripples - nuts - Preserves - Fresh
fruits - Cereals - Syrups & m any others
We have a wide range of mouthwatering waffles, such as
Classic waffle, Chocolate waffle, fruit waffle & fresco waffle
and also many fresco’s such as Parfait, cereal cup and fruit
salad which is also ideal for a healthy breakfast.
YOGURT
SMOOTHIES
A tasty blend of Low fat Yogurt, Low Fat Milk, & Fresh Fruits
create 16Oz of Flavourful Yogurt smoothies such as:
French Vanilla - Strawberry Banana - Mixed Berries
Mango - Pom egranate - Chocolate & Fresco Smootie.
BEVERAGES - FRESH JUICES ,
FLAVORED TEA AND COFFEES
The new “hotspot” of our store is the fresh juice station,
offering more than 06 different fresh juice combinations. such
as:
Orange - Lemonade - Pineapple - Lemon Mint - Pomegranate
Carrots
PAGE 6
FRESCO’S WAFFLE’S ,
PARFAIT & MORE

9. OUR
FROZEN YOGURT
Yogurt in the plain, nonfat or low-fat form, can
be part of a healthful diet. It is low in calories
and packed with calcium and live bacterial
cultures.
Our strained yogurt in particular which is
strained extensively to remove much of the
liquid whey, lactose, and sugar, giving it its thick
consistency - does have an undeniable edge. In
roughly the same amount of calories, it can pack
up to double the protein, as the saying goes
health is wealth.
Light as air and refreshing, made from strained
yogurt and fresh milk 1.5% fat, our Frozen
Yogurt is pro life as it’s full of prebiotics which
help our body function well. Absolutely healthy
and light as we don’t use sugar, only fructose
and therefore is not fattening although it is an
incredibly tasty temptation that can be safely
consumed by adults and children.
PROTEIN
Yogurt is high in protein, which helps promote
fullness. A typical 8-ounce serving contains 18
to 22 grams, the amount in 2 to 3 ounces of
lean meat. That makes it particularly appealing
to vegetarians, who sometimes struggle to get
enough of the nutrient. An identical serving of
regular yogurt, on the other hand, provides
just 9 grams, meaning you may feel hunger
pangs sooner.
CARBOHYDRATES
A smart choice for low-carb dieters. It contains
roughly half the carbs as the regular kind—5 to
8 grams per serving compared with 13 to 17.
Plus, the straining process removes some of
the milk sugar, lactose, making Greek yogurt
less likely to upset the lactose-intolerant.
SODIUM
A serving of yogurt averages 50 milligrams of
sodium—about half the amount in most brands
of the regular kind. Too much salt can boost
blood pressure and increase the risk of other
heart problems.
CALCIUM
A 8-ounce cup typically supplies about 20% of
the daily recommendation.
PAGE 7

10. OUR TARGET
CLIENTELE
The target market is everyone, but with a
greater focus on the segment of young people
15 to 35 years of age, who will enjoy the
healthy and low fat frozen yogurt in many
different flavors. No matter what your age
may be and whatever your taste desires may
be “Yogofresco” offeres delightful flavours to
allall kinds types of yogurt lovers. The ability to
customize the flavour and toppings takes Low
Fat yoghurt to the next level of “Yogofresco”
being your favourite destination.
HEALTH & DIET
CONSCIOUS
who, due to age and/or health problems,
are conscious about what they eat or follow
specific diet.
FITNESS & LIFESTYLE
CONSCIOUS
For the ones who have consciously selected a
natural and healthy way of life, who exercise
frequently in order to keep fit and healthy,
and are “open” to new healthy proposals as
long as they are well justified. They act as
opinion leaders who influence others and if
convinced, they will promote the product to
chil both their children and others.
KIDS DIET
CONSCIOUS
Who want to provide quality and nutritious
diet for their children or grandchildren, as
well as satisfy kids requests for ice cream
and sweets.
PAGE 8

11. OUR
STORE
It is a modern store that offers a unique
experience. The image, the range of products
made with exclusive recipes and the delicious
flavors are its competitive advantage. The friendly
and highly trained staff provide services to the
customers with enthusiasm and courtesy. The
store is the daily stop of all people. A delightful
break during the fast pace of everyday living.
PAGE 9

12. FUTURE PROVISION
FOR EXPANSION
After starting up with a major investment in this business, we formulated to expand this
business by having sufficient number of branches according to our business plan which is as
follows:
No. of Branches
3
7
2
1
1
1
1
PAGE 10
City
Abu Dhabi
Dubai
Sharjah
Ras al khaimah
Al Ain
AAjjmmaann
Fujairah

13. OUR
CONTACT DETAILS
PAGE 11
Villa no 281/1, Al khaleej al arabi street,
P.O.Box 62663.Abu Dhabi. UAE
info@yogofresco.ae
02 6677377
02 6674433
HEAD OFFICE
STORE “Yogofresco” No.6, Corniche Avenue,
P.O.Box No.63600, Ajman.UAE
info@yogofresco.ae
06 7477899
06 7477909