To attract Millennials, restaurants should focus on creative menus with interesting vocabulary that describe dishes, allow customers to customize their food with organic and local ingredients, prominently display social media handles and hashtags to make promotion easy, present food in a way that is appealing to share on social media, and tell a story about the restaurant's roots to connect with the brand. Millennials value creativity, high-quality ingredients, customization, social sharing, and brand connection.

1. How to attract Millennials
to your restaurant?
Feb, 2016

2. Millennials have over $200 billion in buying power,
and will make up 75 percent of the workforce by 2015 in US200B

3. Attracting this picky generation now – is Crucial
6 WAYS TO ATTRACT THE MILLENNIALS

4. CREATIVE MENU
1
e.g. instead of a "Burger with cheese, tomato, onion and
mustard," describe it as "flame-broiled beef chuck/sirloin
blend with fresh American cheese, local tomatoes and onions,
and Dijon mustard"
MILLENNIALS LOVE INTERESTING VOCABULARY

5. nothing is more creative than being able to craft your own food
MILLENNIALS LOVE CREATIVITY
CUSTOMIZE YOUR FOOD
2

6. put organic veggies and hormone/antibiotic free meats on
your menu, and stress the origins so Millennials know they're
buying local
MILLENNIALS LOVE HIGH-QUALITY INGREDIENTS
HEALTHY INGREDIENTS
3

7. SOCIAL MEDIA HASHTAGS
4
put your Twitter, Instagram and other social media handles
clearly on every menu, along with any creative hashtags you
might want to include
MAKE PROMOTION EASY FOR MILLENNIALS

8. Presentation of food is important; millennials want to share a
picture of a lunch or dinner that should get them at least 50
likes
PRESENTATION IS KEY FOR MILLENNIALS
CAMERA-READY FOOD
5

9. TELL A STORY
6
A restaurant isn't just a place to eat. It's like a friend you go
and visit. And who wants a boring friend? So share your roots
with the millennials
BRAND CONNECT IS IMPORTANT FOR MILLENNIALS

10. AMIT KUMAR DAS
Program Manager, Capgemini
E-mail id: amit.b.das@capgemini.com
SOURCE:
www.forbes.com
www.qsrweb.com
www.technomic.com