The Gartner Business Intelligence & Analytics Summit 2015, held in Munich on October 14-15, focuses on strategies and tools necessary for successful analytics programs in organizations. The event emphasizes the need for new technologies, skills, and governance to effectively leverage data and analytics for digital transformation. Attendees will learn from industry leaders, explore advanced analytics trends, and develop actionable strategies to enhance their business intelligence initiatives.

1. Gartner
Business Intelligence
& Analytics
Summit 2015
14 – 15 October | Munich, Germany | gartner.com/eu/biger
Hot Topics
• Leading a Digital Business with Analytics
• The Evolution of Self Service and Data Discovery
• Analytics Finally Embraces the Cloud
• Big Data and Beyond
• The Impact of the Wider Hadoop Ecosystem
• Growing the Advanced Analytics and
Data Scientist Skill Set
Crossing the Analytical Divide:
New Technologies, New Skills
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Visit gartner.com/eu/biger for more information
Crossing the Analytical Divide:
New Technologies, New Skills
The premier gathering of BI and analytics leaders, the Gartner Business
Intelligence & Analytics Summit 2015, 14 – 15 October, in Munich,
presents the latest strategies and insights for implementing an analytics
program that can power the transformation of your organization.
Our 2015 theme ‘Crossing the Analytical Divide’ requires new tools,
strategies, skills and competencies, as well as new roles, organizational
models and governance mechanisms.
You’ll discover how new bimodal strategies can help you balance
competing needs. Adopt a strategy that’s both centralized to maintain
governance and decentralized to encourage autonomy. Identify steps to
make valuable data secure even as it’s widely shared. Leverage simple
new tools, but understand the power of sophisticated algorithms.
At the Gartner Business Intelligence & Analytics Summit, you’ll learn how
to advance your skills to deliver the analytic advantage your organization
needs in the digital age.
Gartner Predicts: In 2016 75% of projects will undergo
changes in leadership because of the focus on truth
over trust in big data.
• Communicate the business value of BI
and analytics
• Develop the skills and organization
structures necessary for success
• Modernize core technologies for data
integration, analysis and reporting
• Get more out of mobile, social, cloud, in-
memory and agile architecture
• Understand the business impact of
advanced analytics and Big Data
• Craft a winning strategy to quickly launch
or reboot your BI initiative
• Learn how others are overcoming hurdles
to BI innovation
Why Attend?

3. Gartner Business Intelligence & Analytics Summit 2015#GartnerBI
What are Attendees Saying?*
Clear, well presented, well-reasoned
overview of a fast moving area.
Attendee from GlaxoSmithKline
This was my first summit. It was an
inspiring and educational experience.
This has resolved a lot of queries I had,
provided great ideas and shown that
I am not alone in working experience.
Attendee from BT
Very useful. Opening my mind to other
possibilities and ideas. Also very
interested to find others with same challenges.
Attendee from Royal Bank of Scotland
Good varied range of speakers/topics.
Good analyst 1-2-1 sessions which are
very valuable. Good range of vendors relevant
to subject area.
Attendee from GE Healthcare
Suggested sessions:
• The First 100 Days of the
Analytic Leader: Building a
Bimodal Strategy
• Building a Successful
Business Analytics Strategy
• The BICC Needs to Change
With the Times
• Benchmark the Maturity of
Your BI Initiative
• Why an Analytical Focus Kills
Your Company and Ruins
Your Career
• Magic Quadrant Power
Session
Suggested sessions:
• Key Trends in
Advanced Analytics
• The DBMS Dilemma:
Choosing the Right DBMS for
the Digital Business
• How to Find, Engage and
Organize Data Scientists
• State of Hadoop – Is It Time?
• Location. The Next Champion
in Analytics
• Real-time Analytics and
Decision Management
Suggested sessions:
• Every Data Set Tells a Story
• Interactive Visualization:
Insights for Everyone
• How to Apply Advanced
Analytics in Real
Business Cases
• Big Data Discovery:
The Next Generation of
BI Self Service
• Who’s Who in Self Service
Data Preparation
• Determining the Business
Value and Costs of BI and
Analytic Platform Investments
Suggested sessions:
• Innovating With Analytics:
40 Real World Examples in
40 Minutes
• Establish an Analytics
Governance Framework
• How to Monetize Your
Information Assets
• Measuring the Business Value
of Analytics
• Chief Data Officers: Who Are
They and Why This Role Will
Keep Growing
• Business Analytics 2020
Market Trends
Bring your Team!
Maximize learning by participating together in relevant sessions or splitting up to cover more ground, sharing your session take-aways
later. To help you navigate this year’s agenda as a team we recommend mapping sessions to individual roles of your team.
Your team could include:
Business Intelligence
and Analytics Leaders
Enterprise Architects Business Analysts Senior Business and
IT Leaders
*Testimonials from our recent Gartner Business Intelligence Analytics Summit in London

4. Gartner Business Intelligence Analytics Summit 2015
Agenda at a Glance
#GartnerBI
During the event, please refer to the printed
07:30 – 20:00 Registration and Information
08:00 – 08:45 Tutorial: Getting the Most Out of Gartner Ian Bertram Tutorial: How Does Data Science Really Work?
09:00 – 10:00 Gartner Opening Keynote: Crossing the Analytical Divide: New Technologies, New Skills Frank Buytendijk, Rita Sallam and Kurt Schlegel
Tracks A. Lead the Initiative B. Evangelize the New C. Modernize the Core
10:15 – 11:00 Establish an Analytics Governance
Framework Thomas Oestreich
Innovating With Analytics: 40 Real World
Examples in 40 Minutes Alan Duncan
Key Trends in Advanced Analytics Lisa Kart
11:00 – 11:30 Refreshment Break in the Solution Showcase 11:00 – 11:30 Peer Exchange: Analytic Skills and H
11:30 – 12:15 Case Study Real-time Analytics and Decision
Management Roy Schulte
Business Analytics 2020 Market Trends
Neil Chandler
12:30 – 13:00 Solution Provider Sessions
13:00 – 14:30 Lunch Break in the Solution Showcase 14:00 – 14:30 Peer Exchange: Improving Data Qua
14:30 – 15:00 The First 100 Days of the Analytic Leader:
Building a Bimodal Strategy Kurt Schlegel
How to Find, Engage and Organize Data
Scientists Alexander Linden
Who's Who in Self Service Data Preparation
Rita Sallam
15:15 – 15:45 Solution Provider Sessions
15:45 – 16:15 Refreshment Break in the Solution Showcase 15:45 – 16:15 Peer Exchange: Big Data: Sharing F
16:15 – 17:00 How to Monetize Your Information Assets
Debra Logan
Case Study Every Data Set Tells a Story Neil Chandler
17:15 – 18:00 Guest Keynote
18:00 – 20:00 Networking Reception in the Solution Showcase
07:30 Registration and Information
08:00 – 08:45 The BICC Needs to Change With the
Times Alan Duncan
Event Stream Processing and CEP:
Like BI but Not Roy Schulte
The DBMS Dilemma: Choosing the Right DBMS
for the Digital Business Mark Beyer
09:00 – 09:45 Gartner Magic Quadrant Power Session: Data Warehouse and Data Management Solutions for Analytics; Business Intelligence and Analytics Platforms;
10:00 – 10:30 Solution Provider Sessions
10:30 – 11:00 Refreshment Break in the Solution Showcase 10:30 – 11:00 Peer Exchange: Supporting Executiv
11:00 – 11:45 Building a Successful Business Analytics
Strategy Thomas Oestreich
Interactive Visualization: Insights for
Everyone Rita Sallam
Do We Still Need a Data Warehouse?
Roxane Edjlali
12:00 – 12:45 Why an Analytical Focus Kills Your Company and
Ruins Your Career Frank Buytendijk
The Next Generation of Information Leaders:
Chief Data Officers and Chief Analytics
Officers Debra Logan
Case Study
12:45 – 14:00 Lunch Break in the Solution Showcase 13:30 – 14:00 Peer Exchange: Data Discovery and
14:00 – 14:30 Benchmark the Maturity of Your BI Initiative
Cindi Howson
Location. The Next Champion in Analytics
Thomas Oestreich
How to Apply Advanced Analytics to Real
Business Cases Lisa Kart
14:45 – 15:30 Measuring the Business Value of Analytics
Neil Chandler
Big Data Discovery: The Next Generation of BI
Self Service Alan Duncan
State of Hadoop — Is It Time?
Mark Beyer
15:30 – 16:00 Refreshment Break in the Solution Showcase 15:30 – 16:00 Peer Exchange: Developing an Effec
16:00 – 16:45 Gartner Closing Keynote: The Role of Information in the Digital Business Ian Bertam
16:45 – 17:00 Closing Remarks from the Chair Thomas Oestreich
Wednesday
14October2015
Thursday
15October2015
Gartner Predicts: In 2017 90% of big data information assets
siloed and inaccessible across multiple business proc

5. Visit gartner.com/eu/biger for more information
Tracks
Agenda as of 25 June 2015
Agenda or the Gartner Events mobile app for complete, up to the minute session information.
Alexander Linden
Workshops roundtables
How to Find Them 11:15 – 12:15 Analyst-User Roundtable: BICC
Lessons From the Field Deployments: What
Works, What Doesn’t Alan Duncan11:30 – 13:00 Workshop:
Determining the Business Value and Costs of BI
and Analytic Platform Investments
Facilitator: cindi Howson
ality
14:00 – 15:00 Ask the Analyst Roundtable: The
Logical Data Warehouse Concept
Mark Beyer
14:15 – 15:45 Workshop:
Foundational Skills of a BI and Analytics Change
Agent and Leader
Facilitator: Debra Logan
First Experiences
16:00 – 17:00 Analyst-User Roundtable: How to
Negotiate With BI Vendors
Moderator: Kurt schlegel
Advanced Analytics Platforms Ian Bertram, cindi Howson, Roxane Edjlali and Alexander Linden
ve Decision Making
10:45 – 11:45 Ask the Analyst Roundtable:
Reasons for Big Data Analytics Failures
Moderator: Alexander Linden
11:00 – 12:30 Workshop: Embedding Analytics
and Operational Intelligence in Business
Processes
Facilitator: Roy schulte 12:00 – 13:00 Ask the Analyst Roundtable:
Analytics in the Cloud — the Dark Side and the
Bright Side Moderator: cindi Howson
d Self Service BI: What Are Best Practices?
13:30 – 14:30 Ask The Analyst Roundtable:
How Are BI Programs Evolving to Support and
Enable Governed Data Discovery?
Moderator: Rita sallam
ctive BI Strategy
A. Lead the Initiative
Hot Topics:
• The New Role of the BICC
• Crafting a Business Analytics Strategy
• Monetizing Information Assets
• Synthesize Your Analytics Insights
• Bimodal Analytics Leadership
B. Evangelize the New
Hot Topics:
• Innovate With Analytics
• Real Time Analytics
• Data Science
• Chief Data Offi cers
• Big Data Discovery
C. Modernize the Core
Hot Topics:
• Advanced Analytics
• Self service BI and Data Preparation
• Future of the Data Warehouse
• Leveraging Hadoop
• Databases for the Digital Business
Virtual Tracks
Jumpstart the Journey
Hot Topics:
• Interactive Visualization
• Analytics Governance
• Guided Analytics
• Bimodal BI
• Business Value of Analytics
IoT and Industrial Analytics
Hot Topics:
• Operational Intelligence
• Prescriptive Analytics
• Decision Management
• Real Time Analytics
• Complex Event Processing
will be
cesses.
2017

6. For further information about sponsoring
this event:
Telephone: +44 1784 267456
Email: european.exhibits@gartner.com
© 2015 Gartner, Inc. and/or its affi liates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affi liates. For more information, email info@gartner.com or visit gartner.com.
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3 easy ways to register
Web: gartner.com/eu/biger
Email: emea.registration@gartner.com
Telephone: +44 20 88792430
Pricing
Early-bird Price: €2,150 + VAT
(ends 14 August 2015)
Standard Price: €2,475 + VAT
Public Sector Price: €1,950 + VAT
Gartner Clients
A Gartner ticket covers both days of the
Summit. Contact your account manager
or email emea.events@gartner.com to
register using a ticket.
Registration and Pricing
Group Rate Discount
Maximize learning by participating
together in relevant sessions or splitting
up to cover more topics, sharing your
session take-aways later.
Complimentary registrations:
• 1 for every 3 paid registrations
• 2 for every 5 paid registrations
• 3 for every 7 paid registrations
For more information, email
emea.teamsend@gartner.com or
contact your Gartner account manager.
Attend with your Team
Westin Grand, Munich
Arabellastraße 6, 81925 München, Germany
Venue
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within 15 days of the event and we will refund 100% of your registration fee.