Mumbai Street Furniture Concepts 2008

all contents & designs in this presentation are the copyright of ergoform. 2009
ergoform
mumbai street furniture
z7 program
design objectives
the objective of providing street furniture for mumbai zone 7 is
to make roads and footpath user-friendly and not for excessive
advertisements in the city. Advertisements will be allowed to
the extent aesthetically permissible and financially required to
make the project viable.
the street furniture design shall be such that it reflects the
diversified, culture, heritage and forward looking scenario of
Mumbai .
Tuesday 31 March 2009

ergoform
z7 program
street furniture
elements
street furniture elements
- litterbin
- tree guard
- public utility toilet + ad panel
- street bench
- pedestrian shelter
- city map + ad panel
- vending kiosk + ad panel
- spittoon
- clock tower + ad panel
- railing
- bollard
signage elements
- directional signage
- traffic awareness signage
- social awareness board
- poster panel
- street nameplate
- ward boundary board + ad panel
- vms board
- information board
‘monetisable’ elements
- elevated fsu
- butterfly panel
- megacom
- gantry

ergoform
z7 program
design brief
general
location
- external
theme
- the designs should be exclusive to mumbai street furniture
program and shall reflect the diversified culture, heritage and
the forward looking scenario of Mumbai
colour guidelines, if any
- as defined in planning & design guidelines for street
furniture & signage system, volume 1 & 2, 2001. Certain
deviations/ suggestions are recommended in the new design
general statutory requirements
- adherence to existing guidelines/ policies of MCGM related
to advertisements
- in case of heritage precincts in the area, synergy with the
heritage shall be maintained in the designs
- the proposed advertisement structures should enhance the
skyline/ outlook/ beauty of the street and not towards spoil it
- use of LED lighting encouraged to minimise energy
consumption

ergoform
z7 program
- capture the essence of Mumbai
- reflect the diversified culture, heritage and forward looking
scenario of Mumbai
- need to stand alone + complement each other
- create a sense of continuity
- design for the future (vibrant/trendy) but retain or re-
appropriate from present/past
- should primarily have to blend with its surrounding
architecture/landscape
- should elicit a “wow!” from the onlooker
- should not be overpowering or loud such that the design
subtly brings out its presence
- unique across the spectrum of concessional allocated
footprint
- choose clean, contemporary, and timeless furniture to avoid
a dated appearance
design brief
psychological

ergoform
z7 program
- create standard (predictable) locations with modular
components to promote ease of maintenance and
interchangeability
- mumbai's climate falls into two main seasons: the monsoon
and summer, thereby the street furniture has to withstand
the dry dusty and the heavy rainy environments
- a safe service ladder should be used to access the signage
systems
- high quality/durable/longevity, a minimum product life of 6
years
- should be strong, vandal proof and firmly rooted to the
ground
- the design should not encourage settlement of any types of
dust/ rain water on its surface
- the selected material/finishes should not entertain any types
of corrosion
- ensure ease of maintenance
- the street furniture and signage system should be well
insulated
- mumbai having its presence close to the sea would have
excessive salinity in the air, care should be taken in the
selection of materials-non corrosive
- damaged elements should be easily repairable/ replaceable
design brief
service &
maintenance

ergoform
z7 program
- the designs shall be based on the Indian Anthropometric
data
- emphasize safety and accessibility (universal design, texture,
icons, seat heights, clearances).
- accessibility (people with physical and visual disabilities).
- preserve the ground plane.
- should be designed with a human centric approach.
- seek user friendliness and comfort.
- the colour, font, font size, graphics, etc. on directional signs
and name boards should be visually ergonomic.
- placement of street furniture should complement the
density and flow of pedestrian traffic.
- placement should also ensure no visual clutter.
- the aesthetics of the street furniture should not affect the
comforts of the product.
design brief
ergonomic

ergoform
z7 program
design brief
shelters
pedestrian shelter
- areas specifically designed as waiting spaces for auto/ taxi or
just to relax
- the sides and top of the shelter facing the road provides ad
spaces/ social messages
- shelter designed in such a way so that it protects passengers
waiting
- at a footprint of 1.8m x 1.2m and at a height of 2.4m
- provides basic amenities which help passengers to be
comfortable
- have allied utilities (bins/ spittoons/ etc.) close to the shelter
taxi/ auto rickshaw shelter
- areas specifically designed as waiting spaces for hailing
auto/ taxi
- a sign post indicator
- to enable passenger to hail a taxi/ rickshaw through an
illuminated indicator by operating a switch

- separate enclosures for men & women
- allow people to relieve themselves
- enable manual cleaning and maintenance to high standards
of hygiene
- provides ad spaces at the sides facing the road
- maximum footprint of 1.5m x 1.8m
- provision for advertising panel
ergoform
z7 program
design brief
public utility toilet

ergoform
z7 program
design brief
vending kiosk
- installations that are used to cater various needs of
pedestrians
- designed to sell food, water, magazines, newspaper etc
- secure & lockable
- sufficient space for storage
- sufficient space around the kiosk for pedestrian movement
- provision for ad space
- maximum module footprint of 1.5m x 1.8m
- should be modular design to enable expansion with
multiple modules

ergoform
z7 program
design brief
tree guard, litter
bin, street bench
tree guard
- protecting the tree
- seating around tree.
- tree grills facilitating seepage of water.
- at a height of 1.2m - 1.5m from the ground
litter bin
- helps to keep the streets clean and tidy
- designed for pedestrians who need to throw dry litter while
walking/waiting on the streets
- placed at a convenient distance easily accessible by everyone
- the contents of the bin should be visible
- encourage unloading every day
- mouth of the litter bin at an easily accessible height of 1.0m
- 1.3m
- the litter inside is highly concealed and secured.
street bench
- helps to keep the streets clean and tidy
- designed for pedestrians who need to throw dry litter while
walking/waiting on the streets
- placed at a convenient distance easily accessible by everyone
- the contents of the bin should be visible
- encourage unloading every day
- mouth of the litter bin at an easily accessible height of 1.0m
- 1.3m
- the litter inside is highly concealed and secured.

ergoform
z7 program
design brief
railing & bollard
railing
- demarcation between footpath and road
- help discourage pedestrian crossing on prominent arterial
roads and at major traffic junctions
- On centre medians
- defining significant Public open spaces
- protect pedestrian from fast moving vehicles.
- defining parking zones
- at a height of 1.0m from the road curb
bollard
- arranged in a line to obstruct the passage of motor vehicles.
- allow selective entry to two wheelers or bicycles
- at entry points for pedestrians along the barriers and
railings
- at entry points of medians and parks.
- protect pedestrian from fast moving vehicles.
- demarcation between pedestrian and vehicular traffic.

ergoform
z7 program
design brief
spittoon
- serve the purpose of providing an enclosed space for
spitting
- ensures cleanliness of the streets
- placed at a convenient distance easily accessible by anyone
- either rooted to the ground or clamped to the poles
- placement of the mouth at an accessible height of 1.1m

ergoform
z7 program
design brief
clock tower
- free standing unit built with one or more (often four) clock
faces
- also integrating directional signs street name boards and
promotional advertisements
- placed at city junctions which are not easy to miss
- acts as a landmark causing an effective pedestrian view
- 6m tall within a footprint of 1.2m x 1.2m

ergoform
z7 program
design brief
signage panels
street junction name board
- cantilever boards providing information about street names
and area names
- both sides of the plaque should be used to give information
in two languages (Marathi and English)
- rare side can be used for ad space and social message
- height ranges from 3 meter to 7.5 meter from ground
depending upon area where placed
vms board
- cantilever boards providing information about street names
and area names
- both sides of the plaque should be used to give information
in two languages (Marathi and English)
- rare side can be used for ad space and social message
- height ranges from 3 meter to 7.5 meter from ground
depending upon area where placed
information board
- displays detailed area maps with important buildings,
landmarks and roads
- information like history of the area, facts, utilities,
emergency, etc. are also displayed
- placed in public squares, parks and cultural, pedestrian or
tourist zones
- height ranges from 2.1m to 2.85m depending on the
precinctsosters (7.5m x 3.65m) and square wrapped posters
(7.5m x 7.5m)
- promotional venture that is used as ad space

ergoform
z7 program
design brief
signage panels
poster panel
- printed sheets displayed on large billboards having
horizontal length approximately two times as much as
vertical length
- mainly placed in commercial and industrial areas, primary
and secondary arterial roads and other high traffic areas
- high visibility for oncoming traffic and lesser pedestrian
reach
- size is identified by number of sheets such as 30-sheet
posters (7.5m x 3.65m), 8-sheet posters (3.65m x 1.8m),
wrapped posters (7.5m x 3.65m) and square wrapped
posters (7.5m x 7.5m)
- promotional venture that is used as ad space
primary map/ area information board
- at a lower height, interacting at a more intimate level with
the pedestrians
- placed at the strategic locations like entry points,
bifurcations and junctions
- displays detailed map of the area indicating important
buildings, landmarks and routes
- also displays information like facts of the area, statistics,
amenities like hospitals, fire station, police station, etc.
- name and logo of sponsor is also displayed
- information in Marathi and English as well
- integrated with features like ‘Notice Board’
- rises to a height of 2.1 meters

ergoform
z7 program
design brief
traffic awareness
boards
traffic signs must preferably be pictorial and standardized in
order to cater to a multi-lingual crowd, thus surpassing
predominant language barriers
- must comply with traffic rules and regulations of the Traffic
department
- traffic signs are of three types
regulatory/Mandatory Signs
- circular in shape
- 400mm or 600mm in diameter
- prohibitory sign (black symbols and white background)
- direction sign (white symbols and blue background)
cautionary Signs
- triangular in shape
- 600mm to 900mm in altitude
- white background with black symbols
information Signs
- place and Route Identification Signs
- rectangular traffic signs
- indicates routes, road names, public space and name
boards

ergoform
z7 program
design brief
traffic awareness
boards
advance Direction/ Direction Signs/ Destination Signs
- on highways or arterial roads
- green/blue background
- information in white arrows and letters
indication Signs
- information about public buildings like hospitals, railway
stations, etc.
- 450mm x 600mm in size
- background is in blue and symbols are in black within a
white rectangle
- all traffic signs (except mandatory signs) can be clubbed
with road signs or traffic signs (except mandatory signs), in
order to reduce clutter
- front side of plaque displays traffic symbols and rear side
displays social messages and information related to traffic
rules and regulations in two languages viz. Marathi and
English
- should ideally be placed where roads bifurcate and where
pedestrians and drivers make decisions to select the desired
path

ergoform
z7 program
design brief
directional signage
- displays information about the immediate destination and
the final significant destination, area and road names, etc.
- front side should bear information in two languages and
rear side should bear information about important
landmarks, represented graphically
- can be clubbed with traffic signs (except mandatory) or
MCGM (Municipal Corporation of Greater Mumbai)
Regulation signs
- must be placed at a height keeping in mind optimum
visibility and legibility
- should ideally be placed where roads bifurcate and where
pedestrians and drivers make decisions to select the desired
path
- rises to heights within the range of 3.9m to 7.8m
approximately
low-head direction signs
- similar to direction signs containing information about the
immediate destination and the final destination, area and
road names, etc.
- should be placed on center median preferably on highways
- has an average height of 2.4m
- background color can be grey, green, blue or yellow
- letters are in white and black font
- should bear information in two languages i.e., Marathi and
English

ergoform
z7 program
mumbai

ergoform
z7 program
concept note
Mumbai is the city of aspirations, where people come to
make a life out of their otherwise dreary existences. People
dream big and high in his city, and with the conviction that
outsiders call the “Spirit of Mumbai”, they achieve their
dreams. It is India’s New York City, it is the land of
opportunity and hope. No matter how over populated this
city is people never stop to pour in from all sides of the
world. From a small vendor to a struggling actress this city
never fails to provide shelter and support to anyone who
comes here. It is where a small time actor in an unknown TV
show becomes the biggest superstar of Bollywood. It is where
a garment wholesaler set up one of the biggest businesses
houses in the world. It is where a nobody becomes a
somebody.

From the high rise concrete jungles of Kandevali to the padas
of Borivali apart from all the differences there is one thing
that binds the people of the Mumbai suburbs in one loop -
The fire within them to achieve their goals, the hope to be
the best and the courage to aspire. To reflect this attitude of
its people, our designs of street furniture for Zone 7 are
themed “Aspire”.
The elements of the furniture will imbibe a sense of motion,
speed, direction, and ascent. The designs are sleek and
futuristic at the same time easy to manufacture, install and
maintain.
‘aspire’

ergoform
z7 program
concept direction
‘aspire’

ergoform
z7 program
adesign concept

ergoform
z7 program
bdesign concept

ergoform
z7 program
cdesign concept

ergoform
z7 program
ddesign concept

Mumbai Street Furniture Concepts 2008

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