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Multiple shop are network of retail shops that are
owned and operated by manufacture or
intermediaries.
1. Convenient Location
2. Centralised purchasing
3. Centralised control
4. Cash and carry basis
5. Identical operation
Multiple shops are located in fairly populous
locality where sufficient number of customers
can be approached.
 The manufacturing or procurement of chain
shops for all the retail unit is centralised at
the head office.
All the branches are controlled by the head office
which is concerned with formulation of policies
and getting them implemented .
All the sales of the shops are made on cash
basis
Multiple shops deals only in limited range of
identical products

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Multiple shops ppt 201

  • 1. Multiple shop are network of retail shops that are owned and operated by manufacture or intermediaries.
  • 2. 1. Convenient Location 2. Centralised purchasing 3. Centralised control 4. Cash and carry basis 5. Identical operation
  • 3. Multiple shops are located in fairly populous locality where sufficient number of customers can be approached.
  • 4.  The manufacturing or procurement of chain shops for all the retail unit is centralised at the head office.
  • 5. All the branches are controlled by the head office which is concerned with formulation of policies and getting them implemented .
  • 6. All the sales of the shops are made on cash basis
  • 7. Multiple shops deals only in limited range of identical products