In the global world of business, some languages like English, Chinese and Spanish are paramount to master if you want to succeed in being an international player in communication. This session of the IABC World Conference 2016 explored why multilingualism is a must for global communicators by addressing how:
Language and cultural sensitivity enable conversations.
Being multilingual helps you see through the layers of cultural nuances and build bridges to professionals around the world.
Working in a different language than your mother tongue enables you to see things from a different perspective.
LinguoBot is a chatbot for practicing foreign language skills.
It uses own AI for Natural Language Processing, Entity Detection, and Sentiment Analysis. Knowledge about the world around it is stored in Graph Database.
Talking with LinguoBot is like chatting with your best friend who originally comes from the country where your chosen foreign language is spoken. LinguoBot knows locations and events in the area, thus it can suggest practicing conversations in a judgement-free environment before you get into a certain situation for real. For example, first, check your skills how well you can order a cup of tea and a piece of cherry pie and after that feel bold when talking with a waiter.
LinguoBot is Perfect for those who are shy to make mistakes and for those who don't want to waste other people's time.
Speak with confidence!
P.S. LinguoBot's conversational AI can be used in a great variety of other applications.
Multilingualism, The Brain & Web Based LearningSabine Reljic
DSCE-Annual Graduate Symposium II- Sept 2006. Multilingualism is in, monolingualism is out. A monolingual brain is a dormant multilingual brain. Web-based learning is highly conducive to effective language learning at school.
LinguoBot is a chatbot for practicing foreign language skills.
It uses own AI for Natural Language Processing, Entity Detection, and Sentiment Analysis. Knowledge about the world around it is stored in Graph Database.
Talking with LinguoBot is like chatting with your best friend who originally comes from the country where your chosen foreign language is spoken. LinguoBot knows locations and events in the area, thus it can suggest practicing conversations in a judgement-free environment before you get into a certain situation for real. For example, first, check your skills how well you can order a cup of tea and a piece of cherry pie and after that feel bold when talking with a waiter.
LinguoBot is Perfect for those who are shy to make mistakes and for those who don't want to waste other people's time.
Speak with confidence!
P.S. LinguoBot's conversational AI can be used in a great variety of other applications.
Multilingualism, The Brain & Web Based LearningSabine Reljic
DSCE-Annual Graduate Symposium II- Sept 2006. Multilingualism is in, monolingualism is out. A monolingual brain is a dormant multilingual brain. Web-based learning is highly conducive to effective language learning at school.
How to score in exams with little preprationTrending Us
Exam season has arrived and yet you don;t know anything about your Syllabus. But you don't need to as here are few tips which will help you to Score in Exams With Little Preparation.
Trending Us has tried to put some light on How to Score in Exams With Little Preparation.
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
Have you studied or worked abroad during your degree? Do you have linguistic and intercultural skills? Then you are a Global Graduate! Find out how and why to use this to your advantage in your career, and how to find - or create! - your dream job.
ISIT’s government-certified degrees in intercultural management and communication, legal communication, international relations, and conference interpreting are recognized by the world’s most competitive companies and influential organizations.
ISIT’s five-year program gives each student the opportunity to develop a diverse array of intercultural and multilingual skills sought after in today’s international jobs market. ISIT graduates have a multitude of professional options to choose from.
ISIT graduates hold many different roles in a variety of sectors, including marketing, human resources, sales, purchasing, consulting, translation, communication, conference interpreting and international law.
In the age of globalisation, trading in foreign markets has increased significantly. Entering a new market can present many business opportunities and growth but can also be overwhelming. The language barriers and cultural anomalies of trading internationally poses many risks for any company trading overseas and can lead to unexpected gains or losses.
Hi, my name is Sebastiaan Debou, student International Business Management at Artevelde, Ghent. During the year I attended 5 seminars for the course TMD 2. I am glad to show you my slidecast and my professional reflections on these seminars :
Seminars I attended :
1. 28 October 2015 : Pepperlab, Handelsbeurs - Kouter 29, 9000 Gent, 13.30-18.00 (own chosen seminar)
2. 1 December 2015 :Dirk Buyens, Working and living abroad, 18.15 Aula 4
3. 8 December 2015 : Anna Laajahti (International) Crisis communication and management, 11.45-13.15 Aula 2, Finnish university professor
4. 16 February 2016 : K. Veldkamp EURES 'Applying for a job abroad' (Compulsory), 15.00 Aula 2
5. 1 March 2016 : J. Van den Bergh (Insites Consulting) Cross Generational Mark, 15.00-16.30 KNT L.03.01
Kind regards,
Sebastiaan Debou
2IBM04
Away from guidelines and SOPs for International SEO Strategies - towards more...Veronika Höller
When it comes to international SEO, many Companies rely on generic guidelines and standard operating procedures.
To keep an overview & of course the control! While these can be helpful for setting a foundation, they are often too simplistic and overlook critical cultural factors that can significantly impact the success of a campaign. The main limitations of guidelines and SOPs include:
One-size-fits-all approach
Lack of cultural context
Inability to adapt to unique market dynamics
Limited room for creativity and innovation
How to score in exams with little preprationTrending Us
Exam season has arrived and yet you don;t know anything about your Syllabus. But you don't need to as here are few tips which will help you to Score in Exams With Little Preparation.
Trending Us has tried to put some light on How to Score in Exams With Little Preparation.
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
Have you studied or worked abroad during your degree? Do you have linguistic and intercultural skills? Then you are a Global Graduate! Find out how and why to use this to your advantage in your career, and how to find - or create! - your dream job.
ISIT’s government-certified degrees in intercultural management and communication, legal communication, international relations, and conference interpreting are recognized by the world’s most competitive companies and influential organizations.
ISIT’s five-year program gives each student the opportunity to develop a diverse array of intercultural and multilingual skills sought after in today’s international jobs market. ISIT graduates have a multitude of professional options to choose from.
ISIT graduates hold many different roles in a variety of sectors, including marketing, human resources, sales, purchasing, consulting, translation, communication, conference interpreting and international law.
In the age of globalisation, trading in foreign markets has increased significantly. Entering a new market can present many business opportunities and growth but can also be overwhelming. The language barriers and cultural anomalies of trading internationally poses many risks for any company trading overseas and can lead to unexpected gains or losses.
Hi, my name is Sebastiaan Debou, student International Business Management at Artevelde, Ghent. During the year I attended 5 seminars for the course TMD 2. I am glad to show you my slidecast and my professional reflections on these seminars :
Seminars I attended :
1. 28 October 2015 : Pepperlab, Handelsbeurs - Kouter 29, 9000 Gent, 13.30-18.00 (own chosen seminar)
2. 1 December 2015 :Dirk Buyens, Working and living abroad, 18.15 Aula 4
3. 8 December 2015 : Anna Laajahti (International) Crisis communication and management, 11.45-13.15 Aula 2, Finnish university professor
4. 16 February 2016 : K. Veldkamp EURES 'Applying for a job abroad' (Compulsory), 15.00 Aula 2
5. 1 March 2016 : J. Van den Bergh (Insites Consulting) Cross Generational Mark, 15.00-16.30 KNT L.03.01
Kind regards,
Sebastiaan Debou
2IBM04
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When it comes to international SEO, many Companies rely on generic guidelines and standard operating procedures.
To keep an overview & of course the control! While these can be helpful for setting a foundation, they are often too simplistic and overlook critical cultural factors that can significantly impact the success of a campaign. The main limitations of guidelines and SOPs include:
One-size-fits-all approach
Lack of cultural context
Inability to adapt to unique market dynamics
Limited room for creativity and innovation
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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The Parable of the Pipeline a book every new businessman or business student ...
Multilingualism: a key skill enabling successful international communication
1. MULTILINGUALISM
A key skill enabling successful
international communication
June 8, 2016
Communication Skills Track Sponsor
@claudia_v_
@mnordNL
#MULTILINGUALISM
MULTILINGUALISM AT #IABC16
2. MULTILINGUALISM AT #IABC16
YOUR MULTILINGUAL HOSTS FOR TODAY
2
Michael Nord
Principal
The Fifth Business
THE NETHERLANDS
Claudia Vaccarone
Head of Market Research & CX
Eutelsat SA
FRANCE
4. AGENDA
1. Introduction: the (brief) story of our lives
2. Some facts about multilingualism
3. Multilingualism at work: business cases
4. Five pieces of advise when managing multilingual projects
5. Q&A
4
13. MULTILINGUALISM AT #IABC16
• 1 000 collaborators from 37
nationalities
• HQ in France, offices in 19 countries
• Clients from 80 countries
• 6000 TV channels over 40 satellites
• Head of Market Research and
Customer Experience
• Work actively in 3 languages (Italian,
French, English)
MY JOB
17. MULTILINGUALISM AT #IABC16
From Denmark to Europe
• Grew up with multilingual parents who traveled a lot
• Mother worked in Paris and Greenland (before I was born)
• Father built hotel in Italy for employees of large company
• Went to school with focus on languages
• (English, German, French, Latin)
• Self-taught Swedish from watching
Pippi Longstocking on Swedish TV
17
18. MULTILINGUALISM AT #IABC16
Facts about Denmark
• One of Europes oldest and smallest
kingdoms (oldest national flag)
• Faroe Islands and Greenland part of the
kingdom
• +5.5M people speak Danish
• Denmark was once a major power in
Europe
• Today high standard of living, Danish
design and food known all over the world
18
19. MULTILINGUALISM AT #IABC16
My work life
• First 'job' as Airforce Private (technical English)
• First 'real job' as technical marketing assistant
for EMENA
• Agency experiences (Pan-Nordic and global)
• Worked in local, regional and international
organizations (plus sat on numerous boards
and committees)
19
22. MULTILINGUALISM AT #IABC16
MY JOB
• Communicator, facilitator, trainer, strategic
advisor
• Mostly work in English and Dutch, sometimes in
Danish
• Focus on internal communications for large
international clients, project management of
global projects and teams, advising on alignment
of internal and external strategy
• Use language and cultural awareness as ice-
breaker or door opener
• Biggest challenge: working with dialects!!!!
• Biggest asset: assimilate
• @fifthbusiness
22
23. MULTILINGUALISM AT #IABC16
MY LIFE
• Living in Amsterdam
• International context: Danish, Dutch, English,
Italian, Spanish, Brazilian, and American friends
• Married to an Italian, but speak Dutch at home
(I love my Italian mother-in-law's cooking)
Fun facts about Amsterdam:
• Founded in 1275
• 825,000 inhabitants
• Home to a large number of
multinational companies
• People from 170 countries
24. MULTILINGUALISM AT #IABC16
TODAY
• 5 LANGUAGES (& 1 ON ITS WAY…)
• 3 COUNTRIES (plus the ocean), 3 CITIES
• 1 HUSBAND
• Fun Fact:
wear different color socks every day!
24
25. MULTILINGUALISM AT #IABC16
AGENDA
1. Introduction: the (brief) story of our lives
2. Some facts about multilingualism
3. Multilingualism at work: business cases
4. Five pieces of advise when managing multilingual projects
5. Q&A
25
26. 7 000+ LANGUAGES
SPOKEN IN THE WORLD
• Canada
• Malaysia
• Singapore
• India
• Philippines
• Belgium
• Luxemburg
• Switzerland
• Spain
?
2 or more
official
languages
MULTILINGUALISM AT #IABC16
30. IC Professionals and language
• VMA Group Europe -2016 survey of Internal
Communications professionals:
9.4% speaks 1 language
49% master 2 languages
41.7% master 3+ languages
9 out of 10 IC professionals in Europe
speak more than 2 languages
2
3
1
MULTILINGUALISM AT #IABC16
32. HOW DO WE LEARN LANGUAGES?
MULTILINGUALISM AT #IABC16
33. HOW DO WE LEARN LANGUAGES?
1st WINDOW OF OPPORTUNITY
0-6 months
Vs. LEARNING AS AN ADULT
• Different brain repository
• Self-consciousness
• Muscles formed, causing accents
Sources: Raising Multilingual Children by T. Takuma-Espinoza
MULTILINGUALISM AT #IABC16
34. 10 key factors in multilingualism success
1. Timing: window of opportunites
2. Aptitude
3. Motivation
4. Strategy
5. Consistency
6. Opportunity & support, environmental exposure
7. Relationship between languages
8. Rank with siblings
9. Gender
10. Left/right handed
11. …???
Sources: Raising Multilingual Children by T. Takuma-EspinozaMULTILINGUALISM AT #IABC16
37. MULTILINGUALISM AT #IABC16
AGENDA
1. Introduction: the (brief) story of our lives
2. Some facts about multilingualism
3. Multilingualism at work: business cases
4. Five pieces of advise when managing multilingual projects
5. Q&A
37
38. MULTILINGUALISM AT #IABC16
BUILDING A MULTILINGUAL TEAM
• Asked to lead a multinational team as Project
Manager for a SharePoint migration project in
large energy company
• 2 British, 2 Dutch, 1 Caribbean
• English as common language
• Building rapport with team, using their languages
• Ended up with strong cohesive team, resilient to
take on the tasks and issues ahead
38
39. MULTILINGUALISM AT #IABC16 39
FROM FINLAND TO POLAND
• SAP migration project
• Communications Manager
• 11 European countries (12 languages)
• Irish cement company
• South African/Portuguese Director
• From Finland to Poland
40. MULTICULTURAL ADVERTISING
• Global Works: boutique Agency in NY
• Clients: Nike, ALL STATE, AT&T, J.C. Penney, Citibank
• Cultural adaptation for ethnic domestic markets
41. CONTENT LOCALIZATION for
international markets
• Eutelsat TV Observatory - annual research study
• 51 Markets in Europe and MENA
• Presentations in: EUROPE, MENA, USA
• Deployment offline and online in 3 languages
• Linguistic skills support quality check and strong ties with local
teams, clients and press
MULTILINGUALISM AT #IABC16
43. MULTILINGUALISM AT #IABC16
AGENDA
1. Introduction: the (brief) story of our lives
2. Some facts about multilingualism
3. Multilingualism at work: business cases
4. Five pieces of advise when managing multilingual projects
5. Q&A
43
44. MULTILINGUALISM AT #IABC16
5 PIECES OF ADVICE
44
1. BE FLUENT: cultivate fluency
2. Show cultural sensitivity (it is not just ‘google-
translate’!)
46. It does not always sound like it should…
SCHIFO
SKY PHONE
What they meant: What it sounded like:
MULTILINGUALISM AT #IABC16
DISGUST
47. MULTILINGUALISM AT #IABC16
5 PIECES OF ADVICE
47
1. BE FLUENT: cultivate fluency
2. Cultural sensitivity (don’t just google-translate!)
3. Beware of stereotypes, colloquialism & humor
nuances
49. COLLOQUIALISM
• The full 9 yards
• Going the extra mile
• Between the devil and the deep blue sea
• Raining cats and dogs
• Hungry as a wolf
• Pushing the envelope
50. MULTILINGUALISM AT #IABC16
5 PIECES OF ADVICE
50
1. BE FLUENT: cultivate fluency
2. Show cultural sensitivity (don’t just google-translate!)
3. Beware of stereotypes, bias & humor nuances
4. Beware of acronyms!
51. MULTILINGUALISM AT #IABC16
5 PIECES OF ADVICE
51
1. BE FLUENT: cultivate fluency
2. Show cultural sensitivity (don’t just google-
translate!)
3. Beware of stereotypes, bias & humor nuances
4. Beware of acronyms!
5. Reach out to experts & always test with natives
52. When creative neologisms go wrong…
Incubator inculator+ accelerator =
MULTILINGUALISM AT #IABC16
56. MULTILINGUALISM AT #IABC16
THANK YOU! DANKU! GRAZIE!
56
Michael Nord
Principal
The Fifth Business
THE NETHERLANDS
mnordnl@gmail.com
@mnordnl
Claudia Vaccarone
Head of Market Research & CX
Eutelsat SA
FRANCE
vaccarone@yahoo.com
@claudia_v_
