1. WORK EXPERIENCE
GRAPHIC DESIGN CONSULTANT WITHIN THE AREA OF SOCIAL
CHANGE AND HUMAN DEVELOPMENT
2010 - current, Maputo, Mozambique
Bringing my passion for creating clear, simple and accessible information designs
to leading international and multilateral organizations, I have collaborated with them
in developing their design strategies. My approach includes working with clients to
help them define their project vision and strategy, as well as advising on the needs
and capabilities of their current assets. In doing so, I gladly interact with whichever
organizational managers, staff or team members are relevant to getting the project
done. I also am able to liaise directly with suppliers and vendors, relieving the
organization of that burden.
In providing design services for leading organizations that serve some of the world's
most marginalized people, I have sharpened my skills in adapting my graphic design
and data visualization to the publication's audience, no matter their education level or
life circumstance. I particularly embrace the challenge of communicating complex,
abstract concepts through clear, simple design.
Having worked as a freelance design consultant for the past seven years, I have
learned to be rigorous with my time-management and maintaining deadlines. I work
closely with organizations to conceptualize, plan and execute designs from start to
finish in a way that advances their organizational mission.
I design visibility materials, reports, booklets, branding material, presentations, logos,
info graphics, posters, flyers, exhibition, conference and venue design.
Some of my clients are: UN, WHO, UNDP, UNICEF, WFP, UNESCO, UNEP, FAO,
I-TECH, ICDP, PSI Zimbabwe, Transparency International HQ, British Council, Clinton
Foundation Health Access Initiative, Nordic Embassies in Mozambique, Swiss
Embassy in Mozambique, Swiss Development Cooperation, American Centres for
Disease Control, Government of Mozambique, Belgian Development Cooperation,
University of California.
• Long term agreements with Clinton Health Access Foundation (LTA 2016 -
ongoing), Transparency International HQ (LTA 2012 - ongoing) and UNICEF (LTA
2012 - in the process of being renewed),
• 12 Annual reports for UN Agencies in Mozambique including UNESCO (2), WFP
(3), FAO (3), UNICEF (1) and UN (3).
• Worked with Transparency International on the infographics of the highly anticipated
Global Corruption Index in 2014, 2015 and 2016. Viewed by key decision makers,
journalists and analysts worldwide.
http://danielacristofori.com
Drottninggatan 182A
25433, Helsingborg, Sweden
E-mail: daniela@danielacristofori.com
Tel: +46 (0) 737 43 1422
Daniela Cristofori
Description
of duties
CLIENTS
Achievements
CURRICULUM VITAE
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Achievements
Description
of duties
• Created a brand identity for the joint collaboration of the Nordic Countries in
Mozambique (Sweden, Norway, Denmark, Finland and Iceland) The brand identity,
developed in 2012, was the start of a continuing close collaboration with the 5
countries and led me to designing: 3 international conferences -- attended by a total
of 2000 people, design of the Nordic countries' area at the Maputo international
trade fair for three consecutive years with a total of 300.000 visitors. The stand,
called “Nordic Area,” won an award for best design in 2013. The branding also led
to designing and organizing of 2 Nordic Day celebrations in 2015 and 2016 with 500
guests each.
• In order to build a common brand identity for 5 countries, I listened carefully to
the client brief, identified the target audience, did my research and brought a lot of
options to the table. I then took out everything that should not be there.
• Designed UNICEF Mozambique desk calendar for 3 consecutive years which is the
office most disseminated visibility material with a print run of 10,000 copies each
year.
• Designed a UN book with life stories that portray some of the most vulnerable
people in Mozambique. This book entitled “Change Happens” was brought by
Graça Machel as a gift to Kofi Annan and the Elders.
• The branding done for UNESCO Mozambique and the Annual Report 2014 was
marked as “best practice” by UNESCO Headquarters in Paris and is included in
their Global UNESCO Identity Manual.
• Designed a publication on Infant HIV for UNICEF that instantly lead to 4 new clients:
CDC, I-TECH, PSI and Clinton Health Access Foundation (that further developed
into an LTA)
• With I-TECH, designed the Government of Mozambique's national HIV medication
guide for doctors. Its pocket book format and easy intuitive structure has made it
one of the most sought after medical guides in the country.
• Number of signed consultancy contracts by ten top clients (kindly note that each
consultancy may have from 1 up to 10 deliverables):
»» UNICEF: 39
»» Transparency International: 19
»» Clinton Health Access: 15
»» FAO: 15
»» UNDP: 11
»» UNESCO: 9
»» Nordic Embassies in Mozambique: 8
»» ITECH: 6
»» WFP: 5
»» UNEP: 4
INHOUSE GRAPHIC DESIGN CONSULTANT
Jan 2009 - Dec 2009, ZA Group, Johannesburg, South Africa
Created logos and identities for a large range of small companies and startups where
listening to briefs and understanding the context is essential.
Learned to deal with different kinds of clients, from the needy to the more relaxed,
after much trial and error.
Learned time management and how to make use of time sheets.
Worked as inhouse graphic designer for a marketing and communications company
based in Johannesburg. Provided design solutions for print and web, including visibility
material, reports, booklets, websites, magazine covers, presentations, logos and info
graphics, posters, flyers, online reports, exhibition, conference and venue design.
This was my strategy when building or maintaining good client relationships:
»» Listen and never argue
»» Understand the context and do my research

3. »» Go the extra mile
»» Be transparent, always reply even if you don't have great news. And do so
without delay.
»» Respect everybody's time and maintain deadlines as much as possible
»» Communicate and inform on the status of the project.
»» Clarify before it is too late.
»» Treat all clients equally
Shell, GS1, Cape Quarter Shopping Center, Panthera Express, The Rotary Club, The
Waldorf School, Oce, Grinaker LTA, RSV Enco, Vantage Investment Bank, Paragon
Property Developments, Trencon Construction, Fort Richmond Safaris, Linprop,
Eternal Peak, Ron Gevers Associates, IXIA, Fluiconnecto, Trencon Projects, Ithemba
Lentsa, Solar Save, Brain Power, Classique Promotion, Surgi Q, Rocci, Thswane
Gospel Choir, Front House Event Managers, Erica Jacobs Consulting, Westview
Rehabilitation Clinic, Immac, SMA.B Consulting, The Better Business Trust, Daniel’s
Landing, Logan's Originals, Anthurico Consulting, Earthbox, Inspirit, Mazwe, Operation
Lionheart, Fenix Development Project, Ntoma
• Designed the interface of 8 websites
• The most visible design: A building wrap in Capetown for the Cape Quarter
Shopping center. It was 14 meters long!
• I was assigned the most important client, Shell Petroleum.
• Created approximately 20 corporate identities for new companies and startups
• Worked successfully as part of a team
FREELANCE GRAPHIC DESIGNER
June 2004 - Sept 2008 Zimbabwe and Georgia
Provided clear, simple and accessible information designs to leading international and
multilateral development organizations, and collaborated with them in developing
their design strategies. Worked with clients to help them define their project vision
and strategy all the way through to final production, as well as advised on the needs
and capabilities of their current assets. Liaised with organizational managers, staff
or team members as well as suppliers and vendors. Improved written and verbal
communication skills with clients and suppliers.
Graphic design consultant working for international organizations and a range of other
different companies, including in areas of development, equality, education, and social
justice.
Selected Clients: UNDP, UN, UNWOMEN and IWA (International Women’s
Organization).
Designed the Millennium Development Goals icons for Georgia. The designs led to
further consultancies with UNDP including the design of several stationary items
(office posters, pens, notepads, folders, USB stick, desk calendars in 2006 and 2007),
a newsletter magazine template, and the MDG Report for Tbilisi. The icon set was
developed into a nation-wide MDG campaign implemented on billboards in all major
cities and a 30 day lightbox installation on Rustaveli Avenue, the main street in Tbilisi.
As a fundraising chair of the International Women’s Association, I co-wrote, designed
and produced an introductory guide for expats entitled “TBILEASY.” The book has
been updated and reprinted several times and still serves as a charity fundraiser.
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4. Worked on the following flagship publications for UNDP in Georgia (selection):
»» Millennium Development Goals Report for Tbilisi (2007)
»» National Human Development Report for Georgia (2008)
»» The Non-Observed Economy in Georgia (2008)
Designed the UNDP 2003 Annual Report for Zimbabwe
DESIGN TEACHER
2004 - 2005 Harare Polytechnic College, Zimbabwe
Held courses in Adobe Photoshop and Illustrator. Taught design in the department for
fine arts and print. This included developing lesson plans, grading assignments, and
offering mentoring to the students.
Taught 150 students at three different levels advance use of Photoshop and Illustrator
as well as gave classes in design and print. Many of the students have gone on to
become professional designers and I am still in contact with a dozen of them.
Teaching helped me become a more mature designer because I learned to look at
the bigger picture, rather than focusing on small details. By taking some distance, it
becomes easier to see if the design is good enough to keep working on and invest
more time in. Rather than tweaking small things in the layout or design in hope of
finding something that works, I am now not afraid to throw everything in the bin and
start over. It is a tremendous time saver.
ASSISTANT PRODUCT DESIGNER
2002 - 2004, Theo Williams, Milan, Italy
Assistant to a well established British designer, Theo Williams. Under his supervision I
worked on industrial design for Alessi, Merati, Nava, Danese and Lexon.
I supported the creation of several product designs for global producers and retailers
by executing all his ideas on computer.
Some of the clients: Alessi, Mono Comme Ca, Lexon, Zanotta, Merati, Unopiu
EDUCATION
ISTITUTO EUROPEO DI DESIGN - ROME, ITALY 1999-2001
Bachelor’s degree in product design. Vote: 100/100 e lode (with distinction).
STOCKHOLMS UNIVERSITET - STOCKHOLM, SWEDEN 2003-2004
Italian language and culture. Vote: MVG (5/5).
LANGUAGES
Swedish - Mother Tongue
Italian - Fluent
English - Fluent
Portuguese - Good
OTHER SKILLS
Typesetting knowledge of ‫العربية‬ (Arabic) and кириллица (Cyrillic) text.
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