This document provides an overview of trends in the out-of-home advertising industry. It discusses how formats are converging due to new technologies and increasing connectivity. It also notes that consumer expectations and behaviors are changing, with people expecting to access media anywhere. The document then profiles several major outdoor advertising companies in the UK and their key areas of investment and formats. It concludes with a section on recent news in the outdoor advertising industry.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. The presentation can be accessed here.
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
This presentation on the theory of digital transformation was given by Professor Gianvito Lanzolla, Professor of Strategy at Cass Business School as part of the event, Unbundling the Banks on Apr 9th 2015 at Cass Business School. The event was organised by Cass Entrepreneurs Network and Chinwag and featured Prof Lanzolla, Dave Birch (Consult Hyperion), Ben Rooney (Informilo), Muta Qubbaj (Squirrel), Jonathan Kramer (Zopa).
The Robotics Mission is an entrepreneur-led mission is a unique week-long programme for the UK’s most innovative start-ups and SMEs specialising in Robotics and Autonomous Systems (RAS).
Backed by the Technology Strategy Board and UK Trade & Investment and organised by Chinwag the trip features a specially-developed programme for companies who want to lay the groundwork for expanding their business into one of the largest and most dynamic robotics markets in the world.
To find out more about the mission, keep an eye on the latest news, take a look at the mission website - http://roboticsmission.org - and follow @Roboticsmission on Twitter.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. The presentation can be accessed here.
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
This presentation on the theory of digital transformation was given by Professor Gianvito Lanzolla, Professor of Strategy at Cass Business School as part of the event, Unbundling the Banks on Apr 9th 2015 at Cass Business School. The event was organised by Cass Entrepreneurs Network and Chinwag and featured Prof Lanzolla, Dave Birch (Consult Hyperion), Ben Rooney (Informilo), Muta Qubbaj (Squirrel), Jonathan Kramer (Zopa).
The Robotics Mission is an entrepreneur-led mission is a unique week-long programme for the UK’s most innovative start-ups and SMEs specialising in Robotics and Autonomous Systems (RAS).
Backed by the Technology Strategy Board and UK Trade & Investment and organised by Chinwag the trip features a specially-developed programme for companies who want to lay the groundwork for expanding their business into one of the largest and most dynamic robotics markets in the world.
To find out more about the mission, keep an eye on the latest news, take a look at the mission website - http://roboticsmission.org - and follow @Roboticsmission on Twitter.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The SME Innovation Instrument, Horizon2020 and Talent Europe. A discussion by...Alberto Minin
I provide a quick introduction to the Meridian Fellowship on Social Innovation and to my project, Talent Europe,
I will then present some of the latest numbers regarding the implementation of the SME Innovation instrument, one of the most innovative parts of the 8th presentation Framework program called Horizon 2020
I will briefly share with you three concepts that I think might be interesting to explore as a basis of a useful comparison between Europe and US science and technology Policy.
What I am seeking to do as a Meridian Fellow is to expand my expertise on science and technology policy and to contribute to the debate around this topic that is developing in Europe. I think that there are better ways to engage and to empower EU talent, and to make it become key player of EU Economic Recovery and competitiveness
The US had been a continuous source of inspiration for the EU debate on science and technology, and more in general on innovation policy.
Later on I will discuss about the SME innovation instrument that had been inspired in part by the SBIR program here in the US.
Not only policy makers and scholars have been guiding this exchange of ideas and experiences, but also US Embassies in Europe have been very important in sharing with Europe some news. I am very familiar with the case of the US Embassies in Italy. The past three Ambassadors have been evangelists of messages and priorities. Ronald Spogli emphasized the role of high tech entrepreneurs in society, David Thorne has focused on the role the digital economy can have a driver of growth, more recently the sitting ambassador, John Phillips is very vocal about the benefits that Italy could derive by a more efficient judiciary system
My experience as scholar, and teacher is telling me that the debate on innovation in Europe is desperately in need of some fresh air and new ideas.
I believe that there are four areas where we can look.
The first one has to do with new original ways to communicate the relevance of sicence and technology for society.
The second has to do with the way we mentor and assist scientists and engineers that seek to become entrepreneurs. What is the role of universities, government and private sector to achieve this task.
Third area is corporate entrepreneurship, industrial venturing and the attitude EU large corporations have towards change.
Finally demands side innovation policy: public procurement and the setting of challenges and ambitious goals, where sometimes the role of the government should not be to provide the means to achieve these goals, but to promise to act as first buyer for the best solutions for a specific challenge.
Revolutionary Consumer Products: Company presentation by Christopher Olds, CFO of Ultraleap at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Before beginning the article it is necessary to clarify the title. Traditionally, the term “Broadcasting” referred to distribution of radio or video signals, essentially through radio and television stations. The author uses the term “ITcasting” for all companies that distribute contents within the IT field (Information Technology); in other words, any company that uses information technology to distribute contents, including radio and television stations, content producing companies, traditional telephone operators, mobile telephone companies, any company that distributes its contents through the Internet, and even contents generated by the user (UGC, User Generated Content).
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
Home is where the work is - WORK in the NOWPosterscope
In this edition we focus on WORK in the NOW. It’s probably fair to say that over the last two months just about every one of the 32.6 million people employed in the UK (ONS, 2019) has experienced unprecedented changes to their working lives, following the government’s lockdown announcement on the 23rd of March. In ‘Home is where the work is’ we look at the change in commuter activity, the effect on Supermarket sales figures, different audience behaviours as city workers go suburban, and relevant OOH touchpoint to address the new now.
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. We Live in a Changing World
Formats are
converging
OOH Connectivity is high
There is increasing
global mobility…
New technologies are
continually emerging
Businesses and markets are
converging or fragmenting
People expect to do
anything, anywhere
Media is not only bought,
but earned and owned
Data is the new
raw material
4. We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-defining
Out-of-Home
as an ecosystem
10. OCS in Numbers
6,827
Total sample in UK
6th
Version
100,000+
Global respondents
30
Countries OCS is run in
2.5
Number of hours saved by
the OCS macro per run
41
Number of OOH formats
analysed within OCS
%
11. Did you know…
OCS
28%
The percentage
of Londoners
that have used a
contactless card
to pay for a good
or service
25. Driven by technology…
30%
The percentage of
Google searches
containing a location
component
Smartphones are critical
shopping tools with
95%
having researched a product
or service on their device
85%
The percentage of
smartphone users who
look for local information
on their phone with
81%
taking action a result
125
The number of NFC
transactions in the
UK every minute
24m
The number of people in the
UK who access Facebook
on a daily basis –
20m do so via mobile
26. And consumer expectation
313,141
The number of Facebook Places
check-ins at the O2 Arena-
the UK’s number one place to
check-in
81%
The percentage of
smartphone users who
access the Internet on
their mobile devices
1.5m
The number of contactless
bus fare payments made in
London since December
The percentage of
UK smartphone
penetration
62%
35. Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Mentions
Date
44. 1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m
45. 0
50
100
150
200
250
300
Q1 Q2 Q3 Q4
£m
Quarter
2012
2013
2014
Media Revenue Q1 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue
for 2014
estimated
at +3%
-2.2%
6.4%
46. The top OOH spending categories: June 2014
Top 10 Categories
Entertainment
and leisure
Media
Telecoms Retail Drink Finance
Travel and
Transport
Motors Government,
social & political
organisations
Food
£61.1m
-14.0%
£41.6m
-20.9%
£29.7m
32.3%
£28.8m
-3.6%
£28.4m
-8.7%
£10.5m
10.3%
£14.1m
13.2%
£15.0m
69.6%
£21.9m
-26.4%
£25.0m
11.4%
Note: Data up to 30th June 2014
47. The top OOH spending advertisers: June 2014
Who’s Spending?
£12.6m
-16.4%
£10.2m
153.9%
£7.4m
2.7%
£6.5m
57.2%
£6.2m
262.3%
£5.0m
-10.5%
£5.2m
1162.8%
£5.3m
-17.7%
£5.6m
72.5%
£5.7m
5.1%
Note: Data up to 30th June 2014
48. Spend by OOH format: June 2014
Spend Trends- Roadside
£3.7m
-39.0%
Misc.
£25.1m
36.7%
Digital6s
£126.7m
6.8%
48s
£43.7m
-15.8%
96s
£15.6m
-62.4%
Specials
£3.9m
-62.6%
Note: Data up to 30th June 2014
49. Spend by OOH format: June 2014
Spend Trends- Transport
£43.0m
2.7%
£23.0m
-11.5%
£22.6m
-5.5%
£27.7m
41.7%
Note: Data up to 30th June 2014
51. Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations set to launch including The M4 Tower and The
Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide and is
market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
52. Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio will be further strengthened
with the North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
53. Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
54. Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
55. Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005
Ocean Outdoor is a boutique, UK-based media company
pioneering creativity in digital OOH via an expanding
portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC
Capital, purchased the business from Smedvig Capital for
£35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com
At the airport, 71% of fashion influentials tend to buy premium rather than standard goods
Source: JCDecaux, 2014
Ngen , a unique audience insight community, was launched in June 2013.
Clear Channel’s new audience insight community Ngen, allows Clear Channel and their brand partners to participate in a hosted, two-way dialogue with 400 engaged and connected 18-34 year olds from eight major UK cities. The community will cover a wide range of topics close to the hearts of its participants, creating great insight for this influential audience.
Ngen participants are from a tech-savvy generation who are used to documenting their lives through social media and are happy to interact online. Ngen builds on the community’s familiarity with social media to gain a deep insight into who they are, where they go and what they think about the latest hot topics.
In a recent edition of Clear Thinking, Clear Channel highlight some of the main insights from their Ngen research, run in collaboration with Crowd DNA and the Trajectory Partnership, that took place throughout 2013. The community ran for 18 weeks, alongside two waves of quantitative online research. The research focused on the knowledge, attitudes and behaviours of a generation that represents the future of the UK. By working closely with 8 brands partners including Dixons Store Group and Channel 5 it generated the following insight:
• 95% Ngens still shop on the high street with the corresponding figure of 71% for online. Smartphones are also key with nearly half using smartphones for shopping related purposes
• 52% of Ngens rated their smartphone as the technology they would keep above all else
• 63% of Ngens agree advertising is important to a brand’s identity and almost half say they prefer targeted communication over general advertising. The contextual opportunities provided by OOH advertising is therefore key to this audience
• Ngens are also one of the audiences that are key to the UK economy returning to positive growth. They have continued to spend and often think about the now rather than the future with 59% not contributing to a pension and 65% spending the same if not more on retail in areas such as clothing, footwear and consumer technology
Detailed infographics on other Clear Channel audiences can also be found at Clear Channel Audiences - www.clearchannel.co.uk/think-big-think-adshel
JCDecaux Unveils ‘Connected’
JCDecaux has unveiled ‘Connected’, a new community of three audience panels that delivers unique insights across JCDecaux’s rail, roadside and retail portfolios. ‘Connected’ is a targeted insight tool for brands and agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns.
Building upon the success of the ‘Connected Commuter’ rail community, JCDecaux has re-launched ‘Connected Commuter Rail’ and has unveiled ‘Connected Commuter Road’ and ‘Connected Consumer’. Questions can be posed, based on any category or current trending topic, to the whole ‘Connected’ community or to each panel separately. ‘Connected’ also allows brands to tailor or adopt an advertising campaign to a specific audience through dynamic content on JCDecaux’s digital screens, with results delivered within hours.
Via: JCDecaux
Route, which launched on February 26 2013, replacing Postar, is OOH’s revolutionary new audience measurement system enabling greater targeting across more environments than ever before. It incorporates the latest measurement technology and covers all major formats – which acts as a catalyst to allow OOH to be truly accountable in this increasingly multi-media, multi-platform world.
£19m was invested in the research which took 4 years in the making.
Sources:
Science Omega, 12th April 2013
http://www.thinkwithgoogle.com
http://www.thinkwithgoogle.com
Media Week, 14th August 2013
Evening Standard, 3rd June 2013
LoveUK
Google Insight
Business Insider, October 2012
Evening Standard, 3rd June 2013
Monarch ‘Always-on’
Posterscope and Carat’s latest campaign for Monarch features an ‘always-on’ approach on a live network of landmark DOOH screens in priority regions – Manchester, Birmingham and Leeds. The sites are enabled with LIVEPOSTER capability to display immediate copy updates, allowing the Monarch team to react instantly to sales data, competitor activity, flight and weather information, current affairs and locally relevant news stories.
To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Posterscope assisted with this project by creating new out-of-home displays across the town.
During a fictional graffiti billboard campaign promoting the demise of Gio Compario, Twitter saw a huge increase in buzz. OOH was the only live broadcast media during this period proving its power to influence digital behaviour.
Brand Objectives:
Increase brand consideration
Create a unique & authentic graffiti campaign in OOH
Tactical Planning:
Avoiding quality backlit and scrolling formats by selecting undesirable locations, increasing authenticity of the creative.
Fanta launched a highly interactive OOH campaign to target teenagers, which offered them the chance to physically connect with the brand. Users were encouraged to participate on a range of challenges and games through a targeted national 6s campaign, designed to seamlessly drive consumer engagement with the brand from offline to online. The ‘Fruit Throw’ game, which took place on 10 interactive screens strategically located where teenagers typically socialise, allowed users to play the game directly on screens on roadside bus shelters and shopping malls. The screens also featured a local leader board. Consumers were further encouraged to engage with the brand through Fanta branded bus stops, which were adorned with moveable Fanta stickers. People could take photos of themselves pulling their best ‘Fanta face’ with the stickers and post them on the Fanta Facebook page for a chance to win prizes. In addition, other roadside and mall 6s encouraged teens to take part in challenges, posing with 6s and uploading their photos to Facebook. Created by Posterscope and Publicis.
As the web becomes increasingly hyper-local and businesses / consumers create more location-based data, there are huge opportunities to use the latter to inform and optimise OOH planning, plus measure effectiveness.
Electronic transport tickets, sat navs, loyalty cards, mobile search, mobile wallets, plus numerous websites / mobile apps are just some examples of how technology is being used to create location-specific data trails – all of which have the potential to help determine which OOH sites, day-parts, and creative treatments are most effective for a particular campaign.
Location based tweets provide an ideal data set to mine, thus helping us infer which posters may be more effective in influencing a consumers digital behavior. The map shows tweets generated in Nottingham in a 7 day period
The pins show poster locations, while the color represents the associated index of the volume of tweets (generated in a 200m proximity to the poster).
Red pins are the highest indexing posters that people tweet in proximity to.
2014 2013 YOY
6 sheets £126.7m £118.7m 6.8%
48 sheets £43.7m £51.9m -15.8%
Specials £3.9m £10.5m -62.6%
96 sheets £15.6m £41.5m -62.4%
Large Digital £25.1m £18.4m 36.7%
Miscellaneous sizes £3.7m £6.1m -39.0%
Total £218.8m £247.0m -11.4%
(data up to 30th June 2014)
Media owner SOV
JCDecaux 31%
Exterion Media 23%
Clear Channel 21%
Primesight 8%
Others 17%
Strapline: Engaging audiences
About:
Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media.
Key formats:
Underground: 96, 48, 16, 6, 4 Sheets, LEPs, TCPs, DEPs, LCDs, XTPs
Bus: T-Sides, Supersides, Streetliners, Bus Interior Panels
Retail: LCDs, Large format LEDs in Westfield London and Stratford and One New Change
Rail: 48, 16, 6, 4 Sheets, LCDs
Geography:
London
If you want to talk to the influential Londoners, we own London with 80% of panels including London Underground, DLR, London Tram, digital, Buses, National Rail & Westfield.
Sole rights to London Underground.
Exclusive contractors to Westfield, London, Westfield Stratford & One New Change.
National
Bus:
34,000 buses on 12,000 routes travel around the UK’s urban centres daily and 5.2 billion passenger journeys per year in the UK
National Rail:
30% of entire National Rail coverage (100% in Wales, 77% in Scotland, 75% in England).
This equates to an annual footfall of 408 million.
Key areas for investment
Expansion of our National Rail & London Underground digital assets
Illuminated New Bus For London
Kings Cross digital escalator panels expansion
Performance 48s National Rail – all National Rail 48 sheets will be dry posted and skinned by October.
Birmingham Express – Roadside digital panel
Increasing retail offering
Research
Exterion Media’s urban audience panel work.shop.play. provides us with weekly insights into the urban audience.
It is the largest urban audience online research panel of 10,000 people aged 16-55 from London & other key UK urban areas
The London Worker Planning Tool provides information on all London workers, including the 700,000 who don’t even work in the capital.
It is a quantitative study to understand London workers who are drawn to the capital to work, shop and play.
Using an online survey of over 3,000 respondents, data has been fused with TGI and Touchpoints to give deeper insight into London workers.
We have dashboards hosted at http://www.exterionmedia.co.uk/insight/ where you can tap into this rich stream of info.
http://www.exterionmedia.co.uk/
Ocean Outdoor has bought the West Midlands-based outdoor media owner Signature Outdoor in a deal estimated to be worth £15 million.
The co-founders of Signature Outdoor – Gerry Bew and Steve George – will join the Ocean Outdoor executive team led by Tim Bleakley, the chief executive. Signature Outdoor will also have a seat on the Ocean board.
Signature Outdoor’s digital sites and banners will now become part of the Ocean portfolio. Signature will continue to operate its backlight portfolio and some digital sites under the Signature brand and its six staff will be retained.
The deal follows Signature Outdoor winning the large format contract for Birmingham City Council in 2012.
The deal is comprised of both cash and Ocean Outdoor shares. Bleakley declined to comment further on the terms of the deal, which he said were undisclosed.
Ocean Outdoor itself changed ownership in 2012 after LDC Capital, the venture capital arm of Lloyds Banking Group, backed a £35 million management buyout.
Via: Brand Republic
Posterscope has extended its Australian presence with the launch of a Brisbane office.
Elizabeth Whipp has been appointed as Agency Director to drive operations in Brisbane.
Elizabeth joins Posterscope from a role as strategic project manager at Bishopp Outdoor. She has also worked with Starcom Brisbane as Group Head & Strategy Manager and held media planning roles at FCB Sydney and ZenithOptimedia and MEC in London.
Joe Copley, Managing Director of Posterscope Australia, said: “Given the opportunities we are seeing in Brisbane, we are now at a point where we need a dedicated Posterscope presence in the market. It’s a great milestone to add to Posterscope’s Sydney and Melbourne presence with our launch in Brisbane.”
“Elizabeth is a fantastic addition to our national team. She’ll be on the ground to benefit our Brisbane-based clients through the specialist planning and buying services of Posterscope and our pioneering approach to making the most of OOH opportunities.”
Elizabeth Whipp said of her appointment: “I love working in the Out-of-Home space and am thrilled to join the world’s leading OOH specialist in Posterscope. I’ve been impressed with the proprietary insights and knowledge of the specialist team, which is essential in the rapidly evolving OOH field. I look forward to building and growing the presence of Posterscope Brisbane.”
Via: bandt
Evian to Help Travellers Beat the Underground Heat in 3 Year Deal with TfL
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months.
The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing Beat the Heat and Travel Better London campaigns.
The campaigns aims to raise awareness of how passengers can help to reduce delays by making small changes to their travel habits.
Sophie Brooks, Evian senior brand manager, said: “We are delighted to have teamed up with Tfl to give overheated commuters some Live Young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool.”
Phil Hufton, London Underground’s chief operating officer, said it was “grateful to Danone [owner of the Evian brand] for supplying customers with water” while it works towards its 2016 target of having 40 per cent of the network served by air conditioned trains.
Via: The Drum
Richard Reed Blogs About Art Everywhere
Following an outstanding successful launch in 2013 with help and support from the great British public Art Everywhere is back again for its second year! Again, we shall be adorning and gracing our streets and transport systems with astounding works of art to make that trip to and from work or school a little bit more interesting and special. And, once again, you the public have voted for your favourite pieces from regional and national collections to create an exposition worthy of any major gallery in the world. The difference being with this exhibition it has been crowdfunded, plus it is entirely free for all to enjoy around the UK.
Of course, none of this would have been possible without the help of our partners from Clear Channel and other media owners in the poster industry, along with partners including Art Fund and Easyart, plus Vue who have made this year’s exhibition a little more extra-ordinary by showing the exhibition on their screens across the summer.
A top new addition to Art Everywhere this year sees an exclusive reveal of a commissioned artwork by a world-renowned artist – all to be revealed on 16th July on digital sites around the UK including the Trafford Centre in Manchester and Coventry House in London’s Piccadilly.
We’ve assembled your selected list of works for our exhibition and posters will be printed and distributed across the UK ready for your viewing from the 21st July for 6 entire weeks providing a stunning backdrop to your summer.
It’s still not too late to help us make this bigger and better than last year and any donation you can make will contribute to increasing the number of posters we can print to reach more places and reward you with your own piece of the Art Everywhere campaign – you can get yourself a limited edition, tote bag, postcard set or even a billboard poster!
Richard ReedFounder of Art Everywhere
Be the Centre of Attention with Exterion’s Big Bus Challenge
Today sees the launch of this year’s Big Bus Challenge in association with Campaign Magazine. Exterion Media is calling on advertisers, agencies and creatives to enter their best bus advertising designs for the chance to win a national bus advertising campaign.
Eye-catching designs that represent brands of all varieties are welcomed to showcase the full creative potential of this enduring and highly effective canvas for advertisers.
Exterion Media is encouraging designs to fill advertising space on Buses across the country. Entries can be submitted using a range of national and regional bus formats, including national T-side, superside, and regional streetliner and rears formats.
With such a variety of scales and shapes available, this is your chance to think about how you can deliver real impact on the street and harness the power of the bus to grab the attention of consumers.
The winning national entry will receive a full bus advertising package worth £200,000 including production costs. Regional winners will be awarded a £25,000 bus package, also including production costs plus £2,000 worth of shopping vouchers.
The competition is open for entries until Friday 5th September. The winning entries will be announced at a special event at the London Transport Museum on Thursday 6th November.
Find out more, including how to enter, by visiting the website: www.bigbuschallenge.com