Presented by Vern Imrich at the CM Pros Fall 2007 Summit, November 26, 2007. Web Content Management (WCM) is back, but now it’s multi-channel WCM. Multi-channel requirements add new success factors, and unexpected hazards that must be understood and overcome. In this workshop, led by Percussion Software CTO Vern Imrich, you will learn how to identify and address these factors, including detailed analysis of field examples covering usability issues for content authoring; the potential and limitations of content reuse; business process and lifecycle; impact on content modeling and template design; and overall architectural issues. You will emerge from this workshop with the lessons others have learned and with a formula for successful multi-channel WCM projects.

1. Multi-Channel WCM Projects: Making Them Work Vern Imrich CTO Percussion Software http://www.percussion.com/contentions CM Pros Fall 2007 Compelling Content Experiences

6. Customer example

7. Usability examples

10. Customer examples

11. Reuse examples

14. Customer examples

15. Process Examples

18. Customer examples

19. Template examples

22. Architecture examples

24. Multi-Channel WCM Projects: Making Them Work Vern Imrich CTO Percussion Software http://www.percussion.com/contentions CM Pros Fall 2007 Compelling Content Experiences