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Joe Pairman | Multiplying the Power of Taxonomy with Granular, Structured Content

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Joe Pairman | Multiplying the Power of Taxonomy with Granular, Structured Content

  1. 1. Multiplying the Power of Taxonomy with Granular, Structured Content <div property="author"> <span property="sameAs" href="https://twitter.com/joepairman"> Joe Pairman </span> </div> <author keyref=”JoePairman"/>
  2. 2. Taxonomies themselves are often very granular…
  3. 3. …the objects that taxonomies label are often less granular (pages, sections, and documents)
  4. 4. Benefits of applying taxonomy to granular, structured content ~ Easier management of content variability ~ Improved content coverage & quality ~ In-context relevant links (improved UX) ~ Easy publishing of search-engine friendly Linked Data
  5. 5. How I cut my teeth in structured content…
  6. 6. …in HTC’s User Education team
  7. 7. We needed multichannel output
  8. 8. ”Show Me” app on phone Support content on desktop PDF user guide We needed multichannel output
  9. 9. PDF Enriched XTHML for mobile app author interface CCMS topics build maps text and media Publishing engine: based on DITA Open Toolkit DITA XML • re-use/re-assembly • cascade changes Enriched XTHML for corporate site & internal KB Component content management — multichannel publishing
  10. 10. Many product variations to document, for different models…
  11. 11. …regional variants…
  12. 12. …and customizations.
  13. 13. PDF Enriched XTHML for mobile app author interface CCMS topics build maps text and media Publishing engine: based on DITA Open Toolkit DITA XML • re-use/re-assembly • cascade changes Enriched XTHML for corporate site & internal KB Component content management — managing variability
  14. 14. In-topic variation handled with a combination of techniques
  15. 15. Standard tech comm approaches encourage ad-hoc, local practices XML tech content tends to separate: ~ Profiling condition values ~ Variable IDs & values ~ Metadata terms stored in the XML ~ CMS-level metadata Markup often describes what should happen to the content, not what it signifies!
  16. 16. “There are no tools that pay attention to this sort of stuff today, and until there is a strong driver to do markup in this way, it won’t become popular”
  17. 17. Since then, several things have come together…
  18. 18. My work on XML consulting/integration/dev. — incl. taxonomy dev & application to structured content at the section level Partners, providing dynamic web delivery for DITA XML — incl. linking key terms to glossaries & related content intuitive, reliable XML authoring tool — now, easy inline term tagging too, powered by PoolParty concept extraction API Partners: I started playing with their concept extraction tech & then moved into the other features — clients are integrating structured content tech & other systems
  19. 19. Next: Mekon’s demo to illustrate the power of structured content / semantic tech combined
  20. 20. Content Marketing case study
  21. 21. Appealing recipes…
  22. 22. Link to related products
  23. 23. But the link is out of context, and not obvious
  24. 24. By using structured content + taxonomy, we could do better
  25. 25. Starting with a recipe taxonomy
  26. 26. Tech writers create tech docs
  27. 27. Marcom creates recipes
  28. 28. In FontoXML
  29. 29. Connecting key inline terms…
  30. 30. To the taxonomy concepts.
  31. 31. When we publish the recipes & blender docs to DITAweb…
  32. 32. Users can select a preparation method or ingredient
  33. 33. …to see the attachment that makes the method easier
  34. 34. To learn more about the attachment, select the button
  35. 35. From here, you can buy the product directly
  36. 36. The doc automatically links back to the recipe, and the recipe relates to “shave” and “blend”
  37. 37. Why this approach to links? Why ask authors to identify concepts instead of enriching automatically later? ~ Disambiguation ~ Correct usage
  38. 38. Why this approach to links? Why ask authors to identify concepts instead of enriching automatically later? ~ Disambiguation ~ Correct usage Why not simply create direct hyperlinks to the target page? ~ Fragile ~ Application-specific
  39. 39. More use cases for connecting structured content + taxonomy Area Example/s Easier management of content variability Pharma or any other situation where a product has multiple concurrent names Improved content quality Technical content referring to parts of a machine: • Are all parts covered? • Do the parts that users enquire about most often have sufficient coverage? In-context relevant links • Glossary info defined in taxonomy • Integration with PLM, where a click on a part name brings up the relevant drawing/animation Easy publishing of search- engine friendly Linked Data
  40. 40. Benefits to connecting granular, structured content + taxonomy Area Example/s Easier management of content variability Pharma or any other situation where a product has multiple concurrent names Improved content coverage quality Technical content referring to parts of a machine: • Are all parts covered? • Do the parts that users enquire about most often have sufficient coverage & effort spent? In-context relevant links • Glossary info defined in taxonomy • Integration with PLM, where a click on a part name brings up the relevant drawing/animation Easy publishing of search- engine friendly Linked Data • SEO for answers about products • Aggregation to allow doctors the ability to see drug info straight from manufacturers alongside national guidelines on those drugs
  41. 41. Thoughts? Questions? Need a demo? Get in touch: ~ joe.pairman@mekon.com ~ @joepairman on Twitter

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