Presented by Vern Imrich at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.
Web Content Management (WCM) is back, but now it’s multi-channel WCM. Multi-channel requirements add new success factors, and unexpected hazards that must be understood and overcome. In this workshop, led by Percussion Software CTO Vern Imrich, you will learn how to identify and address these factors, including detailed analysis of field examples covering usability issues for content authoring; the potential and limitations of content reuse; business process and lifecycle; impact on content modeling and template design; and overall architectural issues. You will emerge from this workshop with the lessons others have learned and with a formula for successful multi-channel WCM projects.