A great search function does more than help users find what they need—it can also boost your SEO performance. If your on-site search feels clunky or underused, it might be time for a UX and SEO tune-up. Explore this SlideShare to learn how to optimize your search feature for a smoother user experience and better rankings. Full blog here - https://digitalmarketingphilippines.com/the-search-function-how-to-optimize-it-for-better-ux-and-seo-infographic/

1. THE SEARCH FUNCTION:

2. Running a business in the digital age means
you have to prioritize being present online.
While there are still a good amount
of people who prefer shopping at
physical stores, the majority (81%)
start their purchasing journey
through the internet.
Many consumers typically
rely on the internet to check
several factors, such as:

3. Considering all these,
businesses must not only
focus on upgrading their
physical stores but must also
ensure that their websites are
functional and optimized for
both SEO and user experience.
Product reviews Pricing comparisons
Brand reputation Availability

4. IMPORTANCE OF WEBSITES
UNDERSTANDING THE
Building a strong brand presence requires
time and consistent effort.
Websites are crucial in this process,
offering businesses an exclusive
online space to showcase their
products and services.
Statistics indicate that at least
75% of users evaluate a brand’s
credibility and trustworthiness
based on its website.

5. Beyond that, websites serve
as powerful tools for boosting
visibility in the digital space.
A well-designed site not only
supports marketing efforts but
also enhances the effectiveness
of search engine optimization
(SEO) strategies.
This highlights how essential websites are for businesses in
building their reputation and establishing trust with customers.
To build an effective website, several key elements must be
prioritized, and one of the most important is the search function.

6. SEARCH FUNCTION?
WHAT IS A
The search function
allows consumers to
easily find certain
information by entering
keywords or phrases.
It scans indexed content –
such as pages, products, or
articles – and presents the
most relevant results based
on the search terms entered.

7. For example, on a makeup
retailer’s website, the search
function helps customers easily
locate products, whether they
are searching for well-known
brands like Dior, Laura
Mercier, or Charlotte Tilbury
or specific items like lipstick,
mascara, or eyeliner.
This functionality streamlines the shopping experience,
making it more efficient and satisfying for users.

8. FUNCTION FOR BETTER
OPTIMIZING SEARCH
UX AND SEO
Attaining favorable
rankings in search engines and
maintaining user satisfaction are
both crucial for business success.
However, achieving both can
be particularly challenging
due to the constant changes
in market behavior and
search engine algorithms.

9. Companies can do this by:
While there is no
guaranteed method to
secure the top spot, giving
importance to a website’s
search function is one way
to maintain a stable position
in search engine rankings.

10. Websites that provide accurate,
well-researched, factual, and
trustworthy information are
more likely to earn higher
rankings in search results.
Google’s E-E-A-T is a framework used to assess content for
experience, expertise, authoritativeness, and trustworthiness.
This not only boosts visibility
but also fosters long-term user
engagement and loyalty.
PRIORITIZING SPEED AND ACCURACY
1

11. Slow response times can
lead to frustration, negatively
impacting user experience
and engagement.
To strike the right balance,
optimizing the search
function to deliver both quick
and accurate results is key.
With the increasing demand for instant answers, speed has
become an equally important component of search functionality.

12. Prioritizing both speed and
accuracy not only enhances
user experience but also
strengthens a website’s
credibility and improves
overall search visibility.

13. This technology allows
computers to understand user
intent. By implementing NLP
algorithms into a website,
its search function can
better understand what the
customers are looking for.
Natural language processing (NLP) is among the subfields of
artificial intelligence (AI) that uses machine learning.
USING NATURAL LANGUAGE PROCESSING (NLP)
2
This is particularly valuable for long-tail and voice searches.

14. NLP also supports natural
language inputs, making
searches feel more intuitive
and conversational.
This approach fosters a
smoother, more engaging
experience, especially for
first-time visitors.

15. Factors like price, color, and
size are some of the most
common considerations
customers often look for.
Faceted search enables users
to filter results based on
these specific preferences,
streamlining the
decision-making process.
When browsing for products or services, many consumers
have a set of criteria they use to make a decision.
IMPLEMENTING FACETED SEARCH
3

16. For eCommerce sites, offering
customizable filters helps users
quickly narrow down their
options to what best meets
their needs, improving their
overall shopping experience.
Similarly, content-heavy sites can use faceted search to
allow users to filter by categories, dates, or authors.

17. This makes it much more
convenient to find relevant
articles, posts, or resources.
Additionally, it is important
to update and adjust filters
based on user interactions
to ensure they remain
relevant and helpful.
A personalized search experience increases engagement and user
satisfaction, resulting in increased conversion rates and return visits.

18. With mobile search becoming a
dominant way for consumers to
browse, businesses must ensure
their search functions are fully
optimized for mobile experiences.
As of 2024, approximately 4.88 billion people globally own a
smartphone, with 69% of them using their devices to research
products and services prior to making a purchase.
Mobile users expect fast, intuitive,
and seamless navigation.
OPTIMIZING THE SEARCH FUNCTION
FOR MOBILE SEARCH
4

19. To meet these expectations,
websites must prioritize
mobile-friendly search designs,
offering easy-to-use filters,
quick load times, and results
that adapt to smaller screens.
Features like predictive text can also further enhance the user experience,
making it even easier for mobile users to find what they need.

20. These analytics also aid in showing
companies how users are interacting
with search results and where they
might be encountering obstacles.
Search analytics offer valuable insights about user behavior and
help businesses understand what visitors are searching for.
By tracking these metrics,
companies can refine their search
algorithms, identify content gaps,
and optimize search results for
better performance.
LEVERAGING SEARCH ANALYTICS
5

21. Using search analytics to inform
decision-making helps improve
the overall user experience, boost
conversion rates, and ensure
that the search function
aligns with user intent.

22. Voice search allows users to
conduct searches more
naturally and hands-free,
improving convenience,
especially for mobile users.
With the increasing popularity of voice-activated devices, enabling voice search
has become an essential feature for modern websites and applications.
Integrating voice search capabilities
into websites can help businesses
provide a more intuitive and
accessible search experience that
aligns with changing user behaviors.
ENABLING VOICE SEARCH
6

23. Optimizing content for voice
queries, which tend to be more
conversational, helps ensure that
users receive relevant results,
whether they're searching via
smartphones, smart speakers,
or other voice-enabled devices.

24. SEO experts bring specialized
knowledge and experience, helping
to optimize search algorithms,
improve content relevance, and
boost search engine rankings.
For companies looking
to optimize their search functionality
and improve online visibility,
outsourcing SEO services in the
Philippines can be a game-changer.
OUTSOURCING SEO SERVICES
7

25. By outsourcing, enterprises can
focus on their core operations
while ensuring that their
website's search functionality
stays competitive and up-to-date
with the latest SEO best practices.
This approach not only enhances search performance but also drives more
organic traffic and increases the likelihood of reaching a wider audience.

26. OUTSOURCE SEO SERVICES?
WHERE TO
Without a doubt, optimizing the search function is a crucial
step in competing with other businesses in this digital age.
But considering the constant
changes in search engines’
algorithms and evaluation
frameworks, keeping up may be
more complicated than it seems.
This is where a top SEO
agency Philippines like Digital
Marketing Philippines (DMP)
comes into play.

27. With over a decade of experience,
we have successfully supported
companies across various industries
in enhancing their online presence,
boosting search rankings, and
improving user experience.
DMP is an SEO specialist company based in Imus City, Philippines.

28. Our expertise enables companies
to navigate the ever-changing
SEO landscape, ensuring their
search functions remain
optimized and aligned with
the latest best practices.

29. By outsourcing SEO services to
an experienced agency like us,
you can obtain access to a team
of professionals dedicated to
improving search performance
and driving organic traffic.

30. Our team also takes a tailored
approach to each client’s unique
needs, working to deliver
measurable results that enhance
your brand’s online visibility.
Ready to achieve sustained growth and business success? Contact
us today at https://digitalmarketingphilippines.com/contact/.

31. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://saleslion.io/sales-statistics/81-of-shoppers-research-their-product-online-before-purchasing/
https://blog.bankaletihad.com/en/lifestyle/5-factors-to-consider-before-making-a-purchase/
https://www.businessdasher.com/statistics-about-website/
https://clevertap.com/blog/mobile-growth-statistics/
https://prioridata.com/data/smartphone-stats/
https://www.ibm.com/think/topics/natural-language-processing
https://www.invespcro.com/blog/six-tips-to-optimize-your-websites-internal-search-function/
https://www.loginradius.com/blog/engineering/importance-of-search-functionality-for-websites/
https://intrafind.com/en/blog/why-a-good-search-function-is-important-for-your-website