Multi channel Experiences

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A talk given by Derrick Fountain at the XCO '19 Design and Experience Management Conference in Istanbul. In this talk, I shared how TRT uses a multi-channel strategy to reach connected consumers across web, mobile, smart TV, and the emerging devices in their life.

Technology

Derrick Fountain
@derrickfountain
Multi-channel Experiences

Understanding the multi-
channel experience01
Tips for executing a
multi-channel strategy02
Case Study: The TRT
World Daily News Brief03
Today’s Agenda

Understanding the  
multi-channel experience

We use a multi-channel strategy to reach connected
consumers across web, mobile, smart TV, and
emerging devices in their life.
Connect through the website and social media in
short sessions over strong WIFI in the oﬃce.
OFFICE
Consume audio and video content in short
sessions over a 4G mobile data connection.
OUT OF HOME
Engage with content through a wide range of in-
home connected devices.
CONNECTED HOME

Multi-Channel
Experience
Reach Engagement
Retention
Multi-channel
Strategy

API
Core
Apps
Website
CMS
CorePlatforms
Reach Engagement
Retention
Multi-channel
Strategy

VideoPlatforms
YouTube
AndroidTV
AppleTV
Amazon
FireTV
Roku
Video
App
API
Core
Apps
Website
CMS
CorePlatforms
Reach Engagement
Retention
Multi-channel
Strategy

Social&
Messaging
Twitter
Instagram
Stories
Instagram
Snapchat
Discover
Snapchat
Twitter
Moments
TwitterLive
Facebook
Live
Facebook
Messenger
Facebook
Instant
Articles
Facebook
Watch
WhatsApp
VideoPlatforms
YouTube
AndroidTV
AppleTV
Amazon
FireTV
Roku
Video
App
API
Core
Apps
Website
CMS
CorePlatforms
Reach Engagement
Retention
Multi-channel
Strategy

Emerging&DistributedMedia
Google
AMP
Google
Newsstand
Apple
News
Google
Home
HTCVive
Amazon
Echo
Apple
Watch
Android
Wear
Microsoft
Hololens
Samsung
VR
Social&
Messaging
Twitter
Instagram
Stories
Instagram
Snapchat
Discover
Snapchat
Twitter
Moments
TwitterLive
Facebook
Live
Facebook
Messenger
Facebook
Instant
Articles
Facebook
Watch
WhatsApp
VideoPlatforms
YouTube
AndroidTV
AppleTV
Amazon
FireTV
Roku
Video
App
API
Core
Apps
Website
CMS
CorePlatforms
Multi-channel
StrategyReach Engagement
Retention

Tips for executing a
multi-channel strategy

Be present.
Experiment with new channels and platforms.

Technology can reduce channel fragmentation over time,
converting multi-channel experiences to omni-channel.
Multi-channel
Multi-channel
Omni-channel
Channel
Fragmentation
Knowledge
Time
Technology

Be personal.
Deliver the right experience in the right context.

Be smart.Understand cross-channel behaviors and actions.

Be focused.Walk away from channels that don’t perform.

DesktopWeb Social MobileApps MessagingApps

iTunes
Amazon
Echo
Sound
Cloud
Arcelik
Asista
CorePlatforms

3rdPartyAggregators
Stitcher
Tunein
Breaker
Podchaser
player.fm
Spotify
iTunes
Amazon
Echo
Sound
Cloud
Arcelik
Asista
CorePlatforms

O&OPlatforms
Email
Newsletter
Website
Android
App
iOSApp
3rdPartyAggregators
Stitcher
Tunein
Breaker
Podchaser
player.fm
Spotify
iTunes
Amazon
Echo
Sound
Cloud
Arcelik
Asista
CorePlatforms

Social&MessagingPlatforms
Whatsapp
TwitterInstagram
Messenger
Telegram
Facebook
O&OPlatforms
Email
Newsletter
Website
Android
App
iOSApp
3rdPartyAggregators
Stitcher
Tunein
Breaker
Podchaser
player.fm
Spotify
iTunes
Amazon
Echo
Sound
Cloud
Arcelik
Asista
CorePlatforms

Thank you.
Derrick Fountain
@derrickfountain

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Multi channel Experiences

1. Derrick Fountain @derrickfountain Multi-channel Experiences

2. Understanding the multi- channel experience01 Tips for executing a multi-channel strategy02 Case Study: The TRT World Daily News Brief03 Today’s Agenda

3. Understanding the   multi-channel experience

4. We use a multi-channel strategy to reach connected consumers across web, mobile, smart TV, and emerging devices in their life. Connect through the website and social media in short sessions over strong WIFI in the oﬃce. OFFICE Consume audio and video content in short sessions over a 4G mobile data connection. OUT OF HOME Engage with content through a wide range of in- home connected devices. CONNECTED HOME

5. Multi-Channel Experience Reach Engagement Retention Multi-channel Strategy

6. API Core Apps Website CMS CorePlatforms Reach Engagement Retention Multi-channel Strategy

7. VideoPlatforms YouTube AndroidTV AppleTV Amazon FireTV Roku Video App API Core Apps Website CMS CorePlatforms Reach Engagement Retention Multi-channel Strategy

8. Social& Messaging Twitter Instagram Stories Instagram Snapchat Discover Snapchat Twitter Moments TwitterLive Facebook Live Facebook Messenger Facebook Instant Articles Facebook Watch WhatsApp VideoPlatforms YouTube AndroidTV AppleTV Amazon FireTV Roku Video App API Core Apps Website CMS CorePlatforms Reach Engagement Retention Multi-channel Strategy

9. Emerging&DistributedMedia Google AMP Google Newsstand Apple News Google Home HTCVive Amazon Echo Apple Watch Android Wear Microsoft Hololens Samsung VR Social& Messaging Twitter Instagram Stories Instagram Snapchat Discover Snapchat Twitter Moments TwitterLive Facebook Live Facebook Messenger Facebook Instant Articles Facebook Watch WhatsApp VideoPlatforms YouTube AndroidTV AppleTV Amazon FireTV Roku Video App API Core Apps Website CMS CorePlatforms Multi-channel StrategyReach Engagement Retention

10. Tips for executing a multi-channel strategy

11. Be present. Experiment with new channels and platforms.

12. Technology can reduce channel fragmentation over time, converting multi-channel experiences to omni-channel. Multi-channel Multi-channel Omni-channel Channel Fragmentation Knowledge Time Technology

13. Be personal. Deliver the right experience in the right context.

14. Be smart.Understand cross-channel behaviors and actions.

15. Be focused.Walk away from channels that don’t perform.

16. Daily News Brief

17.

18. DesktopWeb Social MobileApps MessagingApps

19. iTunes Amazon Echo Sound Cloud Arcelik Asista CorePlatforms

20. 3rdPartyAggregators Stitcher Tunein Breaker Podchaser player.fm Spotify iTunes Amazon Echo Sound Cloud Arcelik Asista CorePlatforms

21. O&OPlatforms Email Newsletter Website Android App iOSApp 3rdPartyAggregators Stitcher Tunein Breaker Podchaser player.fm Spotify iTunes Amazon Echo Sound Cloud Arcelik Asista CorePlatforms

22. Social&MessagingPlatforms Whatsapp TwitterInstagram Messenger Telegram Facebook O&OPlatforms Email Newsletter Website Android App iOSApp 3rdPartyAggregators Stitcher Tunein Breaker Podchaser player.fm Spotify iTunes Amazon Echo Sound Cloud Arcelik Asista CorePlatforms

23. Thank you. Derrick Fountain @derrickfountain