Importance of Tourism for the Northern African Destinations What about Mobile? Mobile culture in NA destinations

1. M-Tourism
In the context of Mobile
culture in Northern
African destinations
Moez KACEM
March 2017

2. Mobile have become a vital
component in our life. In
few years it has invaded
our homes, offices and
even our intimate
moments. Tourism has not
been spared by this
invasion…
As in most of tourist
destinations, in North
African countries the
mobile has impacted not
only companies strategies
but also Tourist
behaviour…
INTRODUCTION

3. A sector at the heart
of crisis
1.
Tourism in
Northern African
destinations

4. “Tourism is an axial sector for emerging economies and
especially for North African countries. However, 2010,
Arab spring’s year announces the beginning of a new era
characterized by high turbulence”

5. Tourism Performance in North African destinations

6. Tourism Performance in North African destinations

7. … the trend remains positive

8. The famous History of Tourism (1900 -2030)

9. What
About
Mobile

10. Mobile subscriptions & Internet Mobile users
14.5 Millions/
6 Millions

11. Importance of Mobile device in Travel Industry
➜Baby
Boomers are
most likely to
bring their
camera and a
guide book
Millennials
are more
likely to pack
their
smartphone
than
toiletries
when they
travel

12. Online Traveler
Reviews (93%)
Importance to the future of business
Increasing direct
Booking (91%)
Enabling booking from a
mobile phone (85%)
Mobile embled
website (83%)
Ease of access from
any Device (90%)

13. Importance of features in making payments convenient

14. Mobile culture in
Northern African
Destinations

15. How does North African Traveler Book his trip?
44% 28%42%
12.4% 19.8% 8.2%
Online Booking
Mobile Booking

16. Let’s see the expenses…
NA Travelers are still prefering PC
rather than mobile or tablette.
This may be due to:
Mobile internet costs
Ergonomic reasons
 Secured mobile payment solutions

17. As the amount of the expense increases, the
traveler opts for a larger means, which reflects
probably a concern for security!!!

18. iPHONE PROJECT
Show and explain
your web, app or
software projects
using these gadget
templates.
Place your screenshot here
The day after the Trip

19. Millinnials are more connected on
mobile device

20. TRAVELERS BEHAVIOR On MOBILE
DEVICE
The TOP 5 of things usually done
by the north african travelers on
mobile!
Place your screenshot here

21. Mobile Use Time by North African Traveler
Before The trip
During the Trip
After The trip

22. Social media in the
heart of Mobile
culture
The North Africans are
very addicted to social
media especially on
mobile. Facebook is the
first one with respective
penetration rates :
Tunisia (57.1%),
Morocco (39%) and
Egypt (38.4%)

23. Whoa! That’s a big number, Facebook users In North Africa

24. From DREAMING to SHARE, it’s a complicated Process
It shows how, in the best
scenarios it becomes self-
perpetuating. Working through
the stages it is clear that each
is intrinsically connected on
mobile site or Apps. Any areas
missed or underperforming will
directly affect each of those
after.
The true journey starts at the
moment of inspiration and ends
when a customer stops sharing
its experience of your brand.
Google’s Five Stages of Travel process

25. How can Mobile culture be improved ?

26. LEADERSHIP to Boost
Brand Marketing on
Mobile
A brand isn’t the concept
developed on a whiteboard
by agencies, it is what
customers are experiencing
along the journey. How we
change the brand is to
change the customer
journey, which needs utter
leadership and direction
Place your screenshot here

27. Thanks!
Moez KACEM
“Technology is nothing. What's important is
that you have a faith in people, that they're
basically good and smart, and if you give
them tools, they'll do wonderful things with
them”
Steve Jobs Keep In Touch :
m.kacem@francoistourismeconsultants.com