The latest look of trends and behaviour of Thai travellers

1. DON’tMISS: TRAVEL TRENDS

2. HOW TODAY’s TRAVELERS CREATE & PLAN FANCY TRIPS
THE NOWISM
Fancy promotions &offering through travel service providers asairlines, hotels, or credit card websites directly force travelers to make such purchase decision within time limits.
Travel becomes part of the world’s popular culture via the usage of social networks of famous influencers. It provides the opportunity to open their eyes and explore their minds, in order to live their lives and later be accepted as part of the wide wild world.
“I AM A WORLD’s CITIZEN”
mInteraction | strategy
DON’tMISS: TRAVEL TRENDS
BUY NOW & PLAN LATER
According to new agreements between governments, travelling now is not limited to same old destinations as Hong Kong, Korea or Singapore. New fancy destinations, within a 6- hour travelling distance as Japanand Maldives are now being added to travelers’ preferred list.
DEMAND ON VISA-FREE
DESTINATIONS
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OCT
VOL2.14

3. a work of
mInteraction | strategyV.2 :: SEPTEMBER 2014
The use of language in a foreign land is no longer a BIG barrier to Thai travelers.
Thanks to language mobile apps that help translate all the languages as English, German, French, Japanese, Chinese , not to mention Thai.
CONFIDENT TRAVELLERS
MOBILE: GADGET FROM GOD
HOW TODAY’s TRAVELERS CREATE & PLAN THE FANCY TRIPS
DON’tMISS: TRAVEL TRENDS
“THE ALWAYS ON CONNECTION STYLE”
Navigation and crowd sourcing app at each destination also brings convenience to travelers.It is not a big deal to catch up train, bus, or taxiOR find a good place to eat whenyou are on your trip in a non English speaking country.
In addition to the FOUR REQUISITES of life, the Internet can be counted as the FIFTHELEMENT to the urbanite. It is now common to
see young travelers carry on items as power banks &pocket WiFiseverywhere they go. And surfing the Internet will not be disrupted.
THE POWER BANK ELEMENT
THE CRAVE OF iNTERNET
CROWDSOURCE GENERATED SOCIETY
The power of new media and its society allows new generation of holidaymakers and brand to take roles as thought leaders, creating &sharing know-how from real experiences.

4. HOW TODAY’s TRAVELERS CREATE & PLAN THE FANCY TRIPS
DON’tMISS: TRAVEL TRENDS
Neil Mavichak
Head of Digital Strategy & Public RelationsNeil.Mavichak@groupm.comWorawin Soncharoen
Associate Director –Digital StrategyWorawin.Soncharoen@groupm.comKwankaow Koosakulnirund
Supervisor –Digital StrategyKwankaow.Koosakulnirund@groupm.com
Natalie Sarao
Planner –Digital StrategyNatalie/Sarao@groupm.com
Hazel HanSr. Marketing Executive & Public RelationsHazel.Han@groupm.com
mInteraction | strategy
-2014 -
MERGE THE WORLD’S DISTANCES
CHAT &TALK APPLICATIONS
When it comes to travel, the roles of smartphones and tablets are not limited to an mobile version of computer. It resembles the original purpose of voicebut within a new platforms. This results in free (of charge communication.
AT NO COST
# COMMUNICATION CULTURE
The latest fad in descriptive communication is now switched into a more creative stage. Instead of using typical text on social network, the use of shorter version of # communication becomes a norm among Thai surfers.
THE REAL TIME CONNECTING STYLE [ CONT’D ]
[ AR ]‘TIST -PICTURE TELLING
Carry on a professional or semi- profession SLR camera while travelling is yesterday. Presently, everyone can take a cool shot through the use of smartphones – with a little help of apps.

5. mInteraction | strategy2014 All rights reserved