At PETnology Europe 2016, Rosemarie Downey, Global Head of Packaging Research at Euromonitor International, provided those attending her presentation at PETnology 2016 with Euromonitor’s most up-to-date research and view on current demand for and key trends shaping prospects for the PET bottle.

1. THE GLOBAL PET BOTTLE MARKET IN 2016:
KEY PERFORMANCES AND PROSPECTS FOR GROWTH
PETNOLOGY 2016
NUREMBERG 7TH NOVEMBER
ROSEMARIE DOWNEY
GLOBAL HEAD OF PACKAGING RESEARCH

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2
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3. GLOBAL PET BOTTLE MARKET
KEY OPPORTUNITIES FOR GROWTH
AND FINALLY

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PET Performance Stays Strong in Global Packaging Picture
GLOBAL PET BOTTLE MARKET
0
1
2
3
4
5
6
0
200
400
600
800
1,000
1,200
Flexible
Plastic
PET
Bottles
Glass
Bottles
Metal
Beverage
Cans
Thin Wall
Plastic
Containers
Folding
Cartons
Brick
Liquid
Cartons
HDPE
Bottles
Flexible
Paper
Metal
Food
Cans
%CAGR2016-2020
Billionunits
Global Leading Packaging Formats 2016 and Growth to 2020
Billion units 2016 % CAGR 2016-2020
3.4
units retail packaging in
2016
14%
PET bottle share of global
packaging sales in 2016
488
PET bottles in 2016
Trillion
Note: Data refers to global packaging in the Food, Beverages, Beauty and Personal Care, Home Care and Dog and Cat Food industries.
Billion

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0 50 100 150 200 250 300 350 400 450 500
Global PET Bottle Demand by Category, 2016 (Billion Units)
Health, Energy and Natural, Key Drivers for PET Growth in Soft Drinks
GLOBAL PET BOTTLE MARKET
0 10 20 30 40 50 60 70 80 90
Billion units growth
vs Opportunities for Growth by Category, 2016-2020
87% Soft Drinks
Bottled Water Carbonates RTD Tea Juice
Sports/Energy Drinks RTD Coffee Other Soft Drinks Alcoholic Drinks
Food Beauty and Personal Care Home Care

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PET Continues to Outperform the Competition in Soft Drinks
GLOBAL PET BOTTLE MARKET
0
10
20
30
40
50
60
70
2006 2011 2016 2020
%ofsoftdrinkspackagingdemand
Global Development by Core
Pack Type in Soft Drinks
PET Bottles Metal Beverage Cans
Glass Bottles Liquid Cartons
Flexible Packaging Thin Wall Plastic Containers
Health trends enables PET to gain from cans.
North America shift from carbonates to bottled
water and RTD tea
Premiumisation and niche beverages support
glass bottles, returnables
Juice drives liquid cartons, Asia and Middle East
offer strong prospects
Note: Pack types shown account for more than 98% of retail pack types for soft drinks in 2016
57%

7. GLOBAL PET BOTTLE MARKET
KEY OPPORTUNITIES FOR GROWTH
AND FINALLY

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Good News for Carbonates, Value Sales Up, Also PET Bottle Sales
KEY OPPORTUNITIES FOR GROWTH
-1%
0%
1%
2%
3%
4%
5%
2010-11 2011-12 2012-13 2013-14 2014-15
%Year-on-yeargrowth
Carbonates: Volume vs. Value
and PET Growth 2010-2015
Carbonates in PET Volumes
Carbonates Volume
Carbonates Value
Product category blurring
Right-sizing
+ 1.2 billion PET bottles
in 2016
Asia, Americas and Middle East
sustain growth demand

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-1
0
1
2
3
4
5
6
-5
0
5
10
15
20
25
30
35
%CAGR2016-2020
2016billionunits
Global Carbonates in PET
Bottles: Forecast for Pack Sizes
2016 % CAGR 2016-2020
Right Size and Shape: Smaller Sizes to Control Sugar Intake
KEY OPPORTUNITIES FOR GROWTH
Going even smaller
and svelte with slim-line
packaging

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Health Benefits of Water Sees More Water-Like Products Launched
KEY OPPORTUNITIES FOR GROWTH
Sparkling Ice Essence of
Water
Flavoured bottled water
Zero calorie, no sweeteners, artificial
colours or preservatives
Evian Fruits & Plantes
Flavoured bottled water
Smaller format, natural, without
sweeteners
Tropicana Frutz
Non-cola carbonates
First time Tropicana launches a
sparkling juice drink in a PET
bottle
Growing health consciousness
Desire to reduce sugar and calorie
intake
“Clean labels”, minimal ingredients

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Frozen natural
coconut water for
refreshment
Frozen natural
coconut water for
refreshment
0
5
10
15
20
25
30
35
40
45
50
Billionunits
Global Juice by Core Pack Type
2011/2016/2020
2011 2016 2020
+4.9 billion PET bottles 2016-2020
A Desire for More in Juice, Less Sugar but Added Health Benefits
KEY OPPORTUNITIES FOR GROWTH
Lower sugar intake with smaller
serving size
Natural, Functional, Superfoods

12. GLOBAL PET BOTTLE MARKET
KEY OPPORTUNITIES FOR GROWTH
AND FINALLY

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Looking Ahead for the PET Industry
AND FINALLY
Plenty of
opportunity
in core soft
drinks, even
carbonates
Size right for
consumer and
occasion is
most
important
More
premium
packaging for
premium
beverages
Innovate in
pack shape to
improve
engagement
Pursue foods
for volume
growth
primarily
through dairy

14. THANK YOU FOR LISTENING
Rosemarie Downey
Global Head of Packaging Research
rosemarie.downey@euromonitor.com
+44 (0) 207 251 8024 ext. 1325