[MT450: Marketing Management] 1 Unit 7 Assignment Assignment For this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation. In this Assignment, you will engage in the development of the following professional competencies: ● Verbal ● Meet Project Deadlines Submit your response in a PowerPoint presentation consisting of 7 slides, using 24-pt. font, to the Unit 7: Assignment Dropbox. Go to Microsoft.com for complete directions on how to add audio to your presentation: http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation- HA001230306.aspx Unit 7 Assignment Grading Rubric 100% 40 Percent Possible Points http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation-HA001230306.aspx http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation-HA001230306.aspx [MT450: Marketing Management] 2 Specific Paper Objectives: Assignment Checklist (80%): Discuss your pricing strategy 80 32.0 80 32.0 Writing Style, Grammar, APA (20%) Grammar and Spelling 8 3.2 Responses are concise and direct 7 2.8 Reference list and citations are provided 5 2.0 20 8.0 Total 100% 40.0 Running Head: NEW PRODUCT DEVELOPMENT 6 NEW PRODUCT DEVELOPMENT Marketing Management Kaplan University Louie Gill MMT150-03 Introduction Part one: Description of the current brand of franchise Edible Arrangements is a smart business fetching mega profits to owners. According to Keller and Lane (2003), brand equity comprises of five dimensions including; brand awareness, brand image, association of the brand, brand loyalty, and the perceived quality. The enterprise has a trusted brand name that the consumers have entrusted and are familiar with it. Edible Arrangement Stalls is a famous brand name with many royal customers in all the fourteen countries represented. Entrepreneurs interested in operating fruits business proudly associate themselves with this brand giving it a high prospect for growth. The brand image is a clear and consent to most of the customers and prospective buyers. Timely delivery of the orders enhances trust on quality and services ordered. Diversity of the products meets s.

1. [MT450: Marketing Management]
1
Unit 7 Assignment
Assignment
For this Assignment, you will be using the PowerPoint narration
tool to create your own audiovisual presentation.
Once you have done this, you can put this skill on your resume.
Audiovisual presentations are used in everything
from customer service response, training employees, solving
problems in the workplace, explaining instructions to
colleagues and responding to stakeholders concerning business
issues.
You can either record a narration before you run a presentation
or record a narration during a presentation and
include audience comments in the recording. If you do not want
narration throughout the presentation, you can
record comments only on selected slides or turn off the
narration so that it plays only when you want it to play.
You can also use Brainshark.com to record your presentation.

2. In this Assignment, you will engage in the development of the
following professional competencies:
● Verbal
● Meet Project Deadlines
Submit your response in a PowerPoint presentation consisting of
7 slides, using 24-pt. font, to the Unit 7:
Assignment Dropbox.
Go to Microsoft.com for complete directions on how to add
audio to your
presentation: http://office.microsoft.com/en-us/powerpoint-
help/add-narration-to-a-presentation-
HA001230306.aspx
Unit 7 Assignment Grading Rubric 100% 40
Percent
Possible
Points
http://office.microsoft.com/en-us/powerpoint-help/add-
narration-to-a-presentation-HA001230306.aspx
http://office.microsoft.com/en-us/powerpoint-help/add-
narration-to-a-presentation-HA001230306.aspx

3. [MT450: Marketing Management]
2
Specific Paper Objectives: Assignment Checklist
(80%):
Discuss your pricing strategy 80 32.0
80 32.0
Writing Style, Grammar, APA (20%)
Grammar and Spelling 8 3.2
Responses are concise and direct 7 2.8
Reference list and citations are provided 5 2.0
20 8.0
Total 100% 40.0
Running Head: NEW PRODUCT DEVELOPMENT
6
NEW PRODUCT DEVELOPMENT

4. Marketing Management
Kaplan University
Louie Gill
MMT150-03
Introduction
Part one: Description of the current brand of franchise
Edible Arrangements is a smart business fetching mega profits
to owners. According to Keller and Lane (2003), brand equity
comprises of five dimensions including; brand awareness, brand
image, association of the brand, brand loyalty, and the
perceived quality. The enterprise has a trusted brand name that
the consumers have entrusted and are familiar with it. Edible
Arrangement Stalls is a famous brand name with many royal
customers in all the fourteen countries represented.
Entrepreneurs interested in operating fruits business proudly
associate themselves with this brand giving it a high prospect
for growth. The brand image is a clear and consent to most of
the customers and prospective buyers. Timely delivery of the
orders enhances trust on quality and services ordered. Diversity
of the products meets specific needs and purpose for the order,
including packages for birthdays, presents, and many more
meant for various occasions.
Part 2: Introduction
Development or improvement of new product is essential to all
businesses. They come when change is inevitable and are
crucial to businesses growth and profitability (Cooper, 2001).
Development processes of the undertaking are risky and need
effective planning and organization. Our new development will
be ‘event packages’ that will require us to prepare cakes in
addition to the products offered by Edible Arrangements.
New Product description
The cakes will be baked according to the event and customers

5. specification. The cake will take the shape and features of the
ordered fruit that the customers will specify. It will also be
scented with the fruits flavor, and dipped in chocolate to take
the exact look of the fruit. Alternatively, the cake can be baked
in the shape of a cocktail of different fruits with different colors
attractive to customers. The package will be colored similar to
the event colors and will be prepared for specific persons or
event. The size of the cake will depend on the customer’s needs.
The packages will be specific for events such as; birthdays,
weddings, anniversaries, valentines, Christmas, date nights,
among others. Combination of the fruits and cakes will be
convenient offer for colorful events. The deliveries will be done
together saving on the customers cost and waiting time for two
deliveries occurring at different times. For the company the cost
of delivery will be less similar to that of delivering fruits alone,
therefore, increased profit from delivery savings. It will give
the company a competitive advantage where lower prices
compared to the competitors can be offered for similar products
and still maintain similar profit levels.
Product development process
Opportunity identification
The opportunity for making sales for the cakes resulted from the
concurrent consumption of the two commodities. Customer’s
feedback necessitated the invention of the new product in a
package which will suite their events. It is from these responses
that the development of the event package showed to be viable
for introduction into the ready market.
Idea generation
The idea for introducing the package resulted from feedback
from customers and sales channels, direct observation of
customer’s needs, product gap, and a thorough market research.
There was unmet demand with the existing products and,
therefore, the need to introduce cakes in the package. Also,
there was a potential market for the new product since many
competitors had not already implemented this product.

6. Initial concept development and screening
Since the two products will be consumed together, the customer
base for the existing product will be the target potential
customers. The ease of access and convenience for making
orders will be a compelling factor for jointly consuming the
products. The nature of the events and colorfulness of the
products makes them a ‘must order’ package.
Business analysis
The cost of labor and input resources will determine the costing
of the package. The number of fruit packages ordered either
independent or jointly with the cakes will determine the level of
dependency in the consumption of the two products. Concurrent
distribution of two products is cheaper since the transportation
cost will be maintained. The company is better placed for fair
pricing and access to market, since they have a competitive
advantage and a ready target market.
Customer testing and concept development
Target market is already segmented into different persons and
events depending on the age, nature, and importance. Private
test groups will be used to determine adjustments that need to
be made to specific products for refining to tastes and
preferences of the customers. The recommendations are finally
implemented to produce the final product.
Commercialization
At this stage the product will be well established. The progress
of the new product will be monitored through comparing the
combined sales and sale of lone products. Mass advertising will
be used to compel the undecided potential customers to try the
new package. The distribution channels at this point should be
kept loaded to deny the competitors a chance to fill the deficit
in supply (Brands, 2013).
New Product Launch Strategy
When the product is ready for the market, an appropriate
strategy needs to be developed and implemented to serve this
crucial purpose. The product launch team should be put in place
with a team leader with adequate experience and authority in

7. the line of business (www.Scotlandfoodanddrink.org). Edible
Arrangements will contact direct briefing to various old
customers to help build awareness and commitment to the
product prior to launch. Significant orders should be obtained
and merchandising be done ahead of the launch date. Press
releases will be tailored to target specific audiences aimed at
enlightening them and promoting the product.
Live casting of the events where the live package is used should
be included as part of the launching event. The package should
be made available to important influencers who can be friendly
customers, prospects, or bloggers with sizeable online
followers. Briefing of the industry analysts is important during
this early phase of strategizing the launch. (Cooper, 2001).
Conclusion
Getting a new product into the market successfully begs for
several sleepless nights for the manager. Implementing a
feasible idea require thorough on the products, customer
preferences, and market segmentation. Addition of input
resources, labor, and other required production assets will be a
necessity. Enough incubation period should be allowed for the
product to fetch marker and refinement from customer’s
feedback.
References
Brands R. (2013). Eight step process perfects new product
development. Innovation
excellence.www.Scotlandfoodanddrink.org
Cooper, R. G. (2001). Winning at new products: Accelerating
the process from idea to launch Cambridge, Mass: Perseus Pub.
Keller & Lane (2003). Brand Synthesis: The
multidimensionality of brand knowledge. Journal of consumer
research. Vol. 29. No. 4.

8. [MT450: Marketing Management]
1
Unit 8 Assignment
Assignment
Create a quarter page magazine ad that targets the consumer and
business market. The ad should also include a
coupon or some type of sales promotion to immediately
generate revenue.
You should include the following:
● Two different ads, one targeting the consumer segment and
the other targeting the business segment.
● Explain your advertising and promotion rationale in a
PowerPoint to the CEO.
o What are your advertising and promotion goals?
o What magazine are you recommending to reach both
segments?
o What is the cost?
o How will you track and measure response rates?
You can either record a narration before you run a presentation
or record a narration during a presentation and
include audience comments in the recording. If you do not want

9. narration throughout the presentation, you can
record comments only on selected slides or turn off the
narration so that it plays only when you want it to play. You
can also use Brainshark.com to record your presentation.
Elaborate on the bulleted points on each slide rather than just
reading the slides. In other words, your PowerPoint
provides an outline of what you will discuss in the audio portion
of your presentation.
Submit your response in a PowerPoint presentation consisting of
7 to 10 slides, using 24-pt. font, to the Dropbox.
Go to Microsoft.com for complete directions on how to add
audio to your
presentation: http://office.microsoft.com/en-us/powerpoint-
help/add-narration-to-a-presentation-
HA001230306.aspx
Submit to the Unit 8: Assignment Dropbox.
http://office.microsoft.com/en-us/powerpoint-help/add-
narration-to-a-presentation-HA001230306.aspx
http://office.microsoft.com/en-us/powerpoint-help/add-
narration-to-a-presentation-HA001230306.aspx
[MT450: Marketing Management]
2

10. Unit 8 Assignment Grading Rubric 100% 40
Percent Possible
Points
Specific Paper Objectives: Assignment
Checklist (80%):
Create a quarter page magazine ad that targets
the consumer and business market. 80 32.0
80 32.0
Writing Style, Grammar, APA (20%)
Grammar and Spelling 8 3.2
Responses are concise and direct 7 2.8
Reference list and citations are provided 5 2.0
20 8.0
Total 100% 40.0

11. In this unit Assignment, you will be using the PowerPoint
narration tool to create your own audiovisual presentation. Once
you have done this, you can put this skill on your resume.
Audiovisual presentations are used in everything from customer
service response, training employees, solving problems in the
workplace, explaining instructions to colleagues and responding
to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company that you would like to be
Marketing Manager. Select the same company. You recently
reviewed last quarter’s national ad campaign. All ads are
tracked with your franchisees so you can tell what is working
and what is not working. You noticed the numbers for most of
the advertising had a low response. You also observed that the
ads include some great features of your product (service)
offered by your company but are not backed by benefits.
In this Assignment, you will engage in the development of the
following professional competencies:
· Written
· Sell ideas and persuade
See Rubric below for Assignment details
In the last unit, you reflected on the product element of the
marketing mix. You were asked to present a new product to the
CEO. The CEO likes the concept but wants you to come back
with a strong pricing strategy. Based on the diagram and
information below, discuss your pricing strategy for your new
product.
1. Make sure you include pricing objectives, industry conditions
and the pricing strategy you recommend for your product.
2. Try to be as specific as possible and provide the CEO with a
recommended price for 1 single unit.
3. Lastly, create a break-even analysis based on your average
sale based on the following numbers:
Fixed cost per year – $500,000

12. Average cost per single unit – $ this number is provided by you.
Variable cost – 40% of average cost per single unit.
Types of pricing
· Cost based pricing
· Demand based pricing
· Competition based pricing
· Value based pricing strategy
· Maximizing volume pricing
· Prestige pricing
· Reference pricing
· Bundle pricing
· Multiple-unit pricing
· EDLP pricing
· Odd-Even pricing
· Customary pricing