This document discusses how retailers and manufacturers can better cater to the needs of Singapore's growing silver generation of consumers aged 55 and older. Some key points:
- The silver generation accounts for 40% of grocery shopping in Singapore but their needs are often not met by current products and shopping environments.
- They face challenges like finding foods for special diets, uninnovative personal care products, small print on packaging, and unfriendly retail environments.
- To succeed, companies should innovate products that meet aging-related needs, improve packaging and labels, and make retail environments more senior-friendly through staff assistance, benches, and promotions in local languages.
- Catering well to the silver
PPT on Sudha Ice Cream COMFED (A study on ice cream market in Patna town) Kritika Maskara
To know about the ice cream market in Patna town. To know the competitors of Sudha ice cream, Also to know the strategies of top Ice cream brands in Patna. Some suggestions were also provided to improve the sale of Sudha ice cream in Patna.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
This campaign aims to revive demand for hard candy in Japan by positioning Halls and XC as refreshing treats. The "Ikikaeru" campaign encourages finding moments of "Ahh" or revival throughout busy days. Brand personification portrays Hiroko, who provides revival for her successful children. The target audience of "Weekday Warriors" ages 25-35 value relaxation due to tiring routines. Research found their main candy purchase motivators were stress and fatigue relief. The campaign will leverage existing brand equity to communicate Halls' and XC's flavors can create refreshing moments.
Forever 21 is a major American fast fashion retailer known for providing trendy styles at affordable prices. It currently operates over 500 stores worldwide. This document outlines Forever 21's history, brand identity, target customers, competitors, cultural and fashion trends, and proposed plans to launch an activewear line. The line aims to attract young customers on a budget by delivering trendy, affordable, and functional activewear inspired by current styles blending athletic and casual looks. A six-month buying plan and assortment plan by size are also presented.
This document provides a summary of key trends in the makeup industry in 2014 according to a report by Consumer Insight. It identifies 10 major trends: health and wellness, easy and affordable, sustainability and ethics, sensory and indulgence, individualism and expression, smart and connected, evolving landscapes, comfort and uncertainty. Each trend section includes a SWOT analysis and discussion of themes within that trend, with examples given of new products embracing various trends. The document also provides statistics on the makeup market breakdown and insights on packaging and technology innovations.
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
Bakery cafés are an emerging concept in India as consumers increasingly seek out "hang-out" options beyond traditional cafés. Bakery cafés focus on providing baked goods and complementing beverages, attracting customers throughout the day with meal options. They have grown popular as a way for cafés to drive sales during normally slow periods. While some challenges remain around expanding offerings to broader tastes and maintaining quality, the bakery café market is estimated to be worth INR 1,520 crore currently and growing 20% annually due to rising incomes and preferences for dining out and snacking. International and domestic chains are expanding the bakery café format in major cities in India.
This document provides a company profile report on Cadbury for their chocolate brands. It summarizes research conducted on Cadbury's consumer base in Sagar, India. The research examined how people perceive Cadbury brands based on factors like price, quality, advertising, satisfaction, taste, and packaging. It also identified which brands were most preferred among different age groups and analyzed purchasing behaviors. Historical information on Cadbury's dominance in the Indian chocolate market is also provided along with the research methodology, objectives, limitations, SWOT analysis, and suggestions.
PPT on Sudha Ice Cream COMFED (A study on ice cream market in Patna town) Kritika Maskara
To know about the ice cream market in Patna town. To know the competitors of Sudha ice cream, Also to know the strategies of top Ice cream brands in Patna. Some suggestions were also provided to improve the sale of Sudha ice cream in Patna.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
This campaign aims to revive demand for hard candy in Japan by positioning Halls and XC as refreshing treats. The "Ikikaeru" campaign encourages finding moments of "Ahh" or revival throughout busy days. Brand personification portrays Hiroko, who provides revival for her successful children. The target audience of "Weekday Warriors" ages 25-35 value relaxation due to tiring routines. Research found their main candy purchase motivators were stress and fatigue relief. The campaign will leverage existing brand equity to communicate Halls' and XC's flavors can create refreshing moments.
Forever 21 is a major American fast fashion retailer known for providing trendy styles at affordable prices. It currently operates over 500 stores worldwide. This document outlines Forever 21's history, brand identity, target customers, competitors, cultural and fashion trends, and proposed plans to launch an activewear line. The line aims to attract young customers on a budget by delivering trendy, affordable, and functional activewear inspired by current styles blending athletic and casual looks. A six-month buying plan and assortment plan by size are also presented.
This document provides a summary of key trends in the makeup industry in 2014 according to a report by Consumer Insight. It identifies 10 major trends: health and wellness, easy and affordable, sustainability and ethics, sensory and indulgence, individualism and expression, smart and connected, evolving landscapes, comfort and uncertainty. Each trend section includes a SWOT analysis and discussion of themes within that trend, with examples given of new products embracing various trends. The document also provides statistics on the makeup market breakdown and insights on packaging and technology innovations.
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
Bakery cafés are an emerging concept in India as consumers increasingly seek out "hang-out" options beyond traditional cafés. Bakery cafés focus on providing baked goods and complementing beverages, attracting customers throughout the day with meal options. They have grown popular as a way for cafés to drive sales during normally slow periods. While some challenges remain around expanding offerings to broader tastes and maintaining quality, the bakery café market is estimated to be worth INR 1,520 crore currently and growing 20% annually due to rising incomes and preferences for dining out and snacking. International and domestic chains are expanding the bakery café format in major cities in India.
This document provides a company profile report on Cadbury for their chocolate brands. It summarizes research conducted on Cadbury's consumer base in Sagar, India. The research examined how people perceive Cadbury brands based on factors like price, quality, advertising, satisfaction, taste, and packaging. It also identified which brands were most preferred among different age groups and analyzed purchasing behaviors. Historical information on Cadbury's dominance in the Indian chocolate market is also provided along with the research methodology, objectives, limitations, SWOT analysis, and suggestions.
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.
Consumers buy on autopilot. What does this mean for your brand? A New Market...BrandHook
A year long investigation into the role of rituals, routines and habits and ways in which products and services, through an understanding of habit formation, can become part of the consumer habit
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
Marketing ppt - Creating a new brand in market (Lazeez)Priyanka Shetty
Food & Thorn Pvt Ltd launched a new snack brand called Lazeez to target youth. Lazeez offers innovative potato chip flavors inspired by Indian cuisine like makai masala. It conducted market research among snack consumers to identify preferred flavors. Lazeez is positioned as a fun brand targeting youth aged 18-30 with packaging and flavors highlighting regional tastes. Initial consumer response to Lazeez was positive due to its unique flavors and shapes compared to market leader Lays.
The document discusses strategies for building an experiential coffee brand called Barista. It emphasizes creating an experience for customers through bright, cheerful stores that appeal to all the senses. It also stresses the importance of investing in employees and differentiating the employment experience, as happy employees will provide better customer service. Finally, it highlights the need for rapid expansion through quality outsourcing and building communities rather than just customers.
This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
Marketing Research for L'occitane's Ultra-Rich Face Cream Tanisha Bruno
The Alpha Team conducted qualitative and quantitative research to develop marketing recommendations for an ultra-rich face cream. Qualitative research found that mothers, friends, and online reviews influence product purchases. Most women seek to fix dry skin and prefer creams focusing on one issue. Price, benefits, and word-of-mouth are important factors. Quantitative research of women ages 18-34 found dry skin correction and benefits were key concerns. Respondents preferred word-of-mouth recommendations over advertising and were not brand loyal. The team recommends positioning the cream as a quality hydrator for young adults and emphasizing customer word-of-mouth through social sharing tools. An integrated marketing campaign should feature magazine inserts, direct marketing, and blogger reviews to
The report was prepared to identify the core problems of aggressive or viral marketing done by a premium icecream brand called Bellissimo and to come up with recommendations to rebrand the strategy.
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
OPI is a professional nail polish brand seeking to increase market share. Its target audiences are women ages 35-65 who value style on a budget. The marketing plan aims to position OPI as a sophisticated yet affordable salon brand. Tactics include TV, print, outdoor and social media advertising emphasizing OPI's chip resistance and wide color selection. The goal is to attract new customers and increase revenues by highlighting OPI's professional quality at accessible price points.
Mango tango secrets of successful marketing to today's cambodian consumers ...MangoTango
This document provides insights into marketing to Cambodian consumers. It summarizes that Cambodia has a fast growing economy and young population, with rising incomes and discretionary spending. Cambodian consumers are eager to try international brands as signs of status and modern lifestyle. The document outlines opportunities in food/beverages, personal care, home electronics, luxury goods, and more. It recommends that brands educate consumers, connect to Cambodian values, use local celebrities and humor in marketing, and leverage social media and all forms of media to succeed in Cambodia.
Startup Spotlight™ featuring Start Right FoodsPROINFLUENCE
Based in St. Louis, MO, Start Right Foods is a startup company that creates delicious, protein-packed breakfast favorites that fit a hectic, on-the-go lifestyle. The Start Right founders, Clint Matthews and Kyle Rood are a couple of the most passionate, grittiest entrepreneurs we’ve ever met. We believe so highly in Start Right’s products and founders, we invested in them!
This document provides an integrated marketing communications plan for Sweet Freedom Bakery. It includes a situation analysis of the bakery industry and gluten-free trends. It analyzes Sweet Freedom Bakery's products, competitors, target demographics of mothers and young professionals, and weaknesses such as low social media engagement. The plan recommends initiatives like a "Free-From" social media campaign, an app, and increasing paid search and remarketing to raise awareness and foot traffic at the Collingswood location.
The speaker discusses the global coffee industry and opportunities for Filipino baristas. Some key points:
1) The coffee industry has become a global phenomenon and billion dollar business, with coffee shops being the fastest growing restaurant segment.
2) The Philippines has a strong coffee culture, with Filipinos consuming coffee similarly to rice. The native 'Barako' coffee bean is unique with the largest beans in the world.
3) Proper training is important for baristas to gain competitive skills and take advantage of opportunities both locally and abroad in the growing coffee industry.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Gaceta oficial extraordinaria nº 6.272Diana Padrón
El decreto extiende por 60 días más el estado de excepción y emergencia económica declarado en septiembre en todo el territorio nacional de Venezuela. Esta medida permite al ejecutivo continuar adoptando acciones urgentes y excepcionales para garantizar los derechos de la población, preservar el orden interno y asegurar el acceso a alimentos, medicinas y otros bienes esenciales. El decreto fue publicado en la Gaceta Oficial número 6,272 de fecha 13 de noviembre de 2016.
Portugal é uma nação localizada no sudoeste da Europa com 10 milhões de habitantes. Sua capital e maior cidade é Lisboa e sua moeda oficial é o Euro. O país possui uma economia baseada na agricultura, pecuária, mineração e indústria têxtil e eletroeletrônica.
Este documento presenta un plan de bienestar laboral para los colaboradores de la empresa GRUPO DE PROFESIONALES A SU SERVICIO S.A. El plan busca favorecer el mejoramiento de la calidad de vida y el desempeño laboral a través de actividades de conocimiento, esparcimiento e integración familiar. Incluye secciones sobre objetivos, justificación, áreas de intervención como la esfera personal, socioafectiva y ocupacional, y propone actividades en áreas como la seguridad social, desarrollo de la carrera y
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.
Consumers buy on autopilot. What does this mean for your brand? A New Market...BrandHook
A year long investigation into the role of rituals, routines and habits and ways in which products and services, through an understanding of habit formation, can become part of the consumer habit
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
Marketing ppt - Creating a new brand in market (Lazeez)Priyanka Shetty
Food & Thorn Pvt Ltd launched a new snack brand called Lazeez to target youth. Lazeez offers innovative potato chip flavors inspired by Indian cuisine like makai masala. It conducted market research among snack consumers to identify preferred flavors. Lazeez is positioned as a fun brand targeting youth aged 18-30 with packaging and flavors highlighting regional tastes. Initial consumer response to Lazeez was positive due to its unique flavors and shapes compared to market leader Lays.
The document discusses strategies for building an experiential coffee brand called Barista. It emphasizes creating an experience for customers through bright, cheerful stores that appeal to all the senses. It also stresses the importance of investing in employees and differentiating the employment experience, as happy employees will provide better customer service. Finally, it highlights the need for rapid expansion through quality outsourcing and building communities rather than just customers.
This document summarizes trends in the skincare industry as reported in December 2013. It identifies key trends such as a focus on health and wellness with products promoting anti-aging benefits. It also notes a trend toward easy to use and affordable products that are multifunctional. Emerging markets are seen as an opportunity but brands need to adopt localized or "glocal" strategies to appeal to different consumer preferences in places like China, Brazil, and other regions.
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
Marketing Research for L'occitane's Ultra-Rich Face Cream Tanisha Bruno
The Alpha Team conducted qualitative and quantitative research to develop marketing recommendations for an ultra-rich face cream. Qualitative research found that mothers, friends, and online reviews influence product purchases. Most women seek to fix dry skin and prefer creams focusing on one issue. Price, benefits, and word-of-mouth are important factors. Quantitative research of women ages 18-34 found dry skin correction and benefits were key concerns. Respondents preferred word-of-mouth recommendations over advertising and were not brand loyal. The team recommends positioning the cream as a quality hydrator for young adults and emphasizing customer word-of-mouth through social sharing tools. An integrated marketing campaign should feature magazine inserts, direct marketing, and blogger reviews to
The report was prepared to identify the core problems of aggressive or viral marketing done by a premium icecream brand called Bellissimo and to come up with recommendations to rebrand the strategy.
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
OPI is a professional nail polish brand seeking to increase market share. Its target audiences are women ages 35-65 who value style on a budget. The marketing plan aims to position OPI as a sophisticated yet affordable salon brand. Tactics include TV, print, outdoor and social media advertising emphasizing OPI's chip resistance and wide color selection. The goal is to attract new customers and increase revenues by highlighting OPI's professional quality at accessible price points.
Mango tango secrets of successful marketing to today's cambodian consumers ...MangoTango
This document provides insights into marketing to Cambodian consumers. It summarizes that Cambodia has a fast growing economy and young population, with rising incomes and discretionary spending. Cambodian consumers are eager to try international brands as signs of status and modern lifestyle. The document outlines opportunities in food/beverages, personal care, home electronics, luxury goods, and more. It recommends that brands educate consumers, connect to Cambodian values, use local celebrities and humor in marketing, and leverage social media and all forms of media to succeed in Cambodia.
Startup Spotlight™ featuring Start Right FoodsPROINFLUENCE
Based in St. Louis, MO, Start Right Foods is a startup company that creates delicious, protein-packed breakfast favorites that fit a hectic, on-the-go lifestyle. The Start Right founders, Clint Matthews and Kyle Rood are a couple of the most passionate, grittiest entrepreneurs we’ve ever met. We believe so highly in Start Right’s products and founders, we invested in them!
This document provides an integrated marketing communications plan for Sweet Freedom Bakery. It includes a situation analysis of the bakery industry and gluten-free trends. It analyzes Sweet Freedom Bakery's products, competitors, target demographics of mothers and young professionals, and weaknesses such as low social media engagement. The plan recommends initiatives like a "Free-From" social media campaign, an app, and increasing paid search and remarketing to raise awareness and foot traffic at the Collingswood location.
The speaker discusses the global coffee industry and opportunities for Filipino baristas. Some key points:
1) The coffee industry has become a global phenomenon and billion dollar business, with coffee shops being the fastest growing restaurant segment.
2) The Philippines has a strong coffee culture, with Filipinos consuming coffee similarly to rice. The native 'Barako' coffee bean is unique with the largest beans in the world.
3) Proper training is important for baristas to gain competitive skills and take advantage of opportunities both locally and abroad in the growing coffee industry.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Gaceta oficial extraordinaria nº 6.272Diana Padrón
El decreto extiende por 60 días más el estado de excepción y emergencia económica declarado en septiembre en todo el territorio nacional de Venezuela. Esta medida permite al ejecutivo continuar adoptando acciones urgentes y excepcionales para garantizar los derechos de la población, preservar el orden interno y asegurar el acceso a alimentos, medicinas y otros bienes esenciales. El decreto fue publicado en la Gaceta Oficial número 6,272 de fecha 13 de noviembre de 2016.
Portugal é uma nação localizada no sudoeste da Europa com 10 milhões de habitantes. Sua capital e maior cidade é Lisboa e sua moeda oficial é o Euro. O país possui uma economia baseada na agricultura, pecuária, mineração e indústria têxtil e eletroeletrônica.
Este documento presenta un plan de bienestar laboral para los colaboradores de la empresa GRUPO DE PROFESIONALES A SU SERVICIO S.A. El plan busca favorecer el mejoramiento de la calidad de vida y el desempeño laboral a través de actividades de conocimiento, esparcimiento e integración familiar. Incluye secciones sobre objetivos, justificación, áreas de intervención como la esfera personal, socioafectiva y ocupacional, y propone actividades en áreas como la seguridad social, desarrollo de la carrera y
Empresa lider en obras de
ingenieria civil que ofrece servicios en diversos
campos a empresas públicas y privadas,
apoyados en un equipo humano altamente
calificado y comprometido con la satisfacción
de nuestros clientes.
Análise Projetual - API II e Conforto I - Caixa na SerraTalita Araújo
A casa Caixa na Serra foi projetada pelos arquitetos Luciano Alvares e Tatiana Terry para ser totalmente sustentável, utilizando materiais recicláveis e com máxima eficiência energética. Localizada na Serra Fluminense, a casa aproveita a paisagem e o relevo do terreno, implantada sobre pilotis para preservar a vegetação nativa. Os arquitetos buscaram o conforto ambiental através de estratégias bioclimáticas como aquecimento solar passivo e ventilação cruzada.
El documento presenta una guía sobre la metodología para elaborar una monografía universitaria. Explica que una monografía es una investigación detallada de un tema en particular. Luego, detalla las etapas del proceso como la elección del tema, recopilación de información bibliográfica, elaboración de un plan y esquema de trabajo, ordenación e interpretación de la información recolectada, y la composición y redacción final. Finalmente, enumera los elementos que debe contener una monografía como portada, índice, introducción, cuerpo,
El documento define un aborto como la expulsión natural o provocada de un feto no viable o prematuro. Describe dos métodos de aborto provocado, el envenenamiento salino y la aspiración, y sus efectos dañinos en el feto. También enumera posibles causas locales y sistémicas de aborto espontáneo e identifica efectos físicos como cáncer y esterilidad, así como posibles efectos psicológicos como culpa e insomnio.
Google Docs & Spreadsheets es un programa gratuito basado en la web para crear y colaborar en documentos, hojas de cálculo y presentaciones en línea. Permite crear y editar documentos de forma simultánea y compartir archivos. Wiki es un sitio web cuyas páginas pueden ser editadas por múltiples voluntarios a través del navegador. Issuu es un servicio que permite la visualización de material digitalizado como libros, revistas y periódicos de forma realista e interactiva. RSS son las siglas de Really Simple Syndication
The document indicates there was an unauthorized error with status code 401. This error code typically means that authentication was required but failed or has not yet been provided. No further details are given in the short document.
Empresas Polar es una compañía venezolana que produce alimentos y bebidas. El documento no proporciona mucha información sobre el tema o propósito del documento, solo incluye el nombre de la compañía, la fecha y secciones para la persona que lo creó, aprobó y supervisó.
This document outlines 5 potential designs, with Designs 1, 3, and 5 listed individually while Designs 2 and 4 are listed together on the same line below Design 1 and above Design 5 respectively. The document presents the designs in numbered list format without further details about each option.
Millennials represent a large generation of consumers that brands want to target. They are global, connected, social, and interested in new experiences. They also value convenience and healthy options. Brands are responding by innovating portable single-serve products that meet Millennial needs for different eating occasions and priorities like health and convenience. Successful single-serve packages appeal to Millennials through visual appeal, ease of portability, drinking, and resealing as well as environmental friendliness.
The document discusses strategies for Tai Pei, a frozen Asian food brand, to appeal to Millennial consumers ages 18-25. It outlines research conducted including social media listening, focus groups, surveys, and interviews. Key findings show Millennials want variety, value, and convenience. The document proposes a brand platform that Tai Pei understands the complicated lives of Millennials and offers solutions to make life more flavorful and manageable. Three creative concepts are presented: "Almost Completely Prepared", "Meal Time on the Line", and "Shortcuts". A variety of tactics are suggested including outdoor, in-store, online video, and television.
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
Mintel announces five packaing trends for 2018FoodInnovation
Mintel identifies five packaging trends for 2018:
1. Packaging innovation to reduce food waste and educate consumers on packaging benefits.
2. Optimizing packaging for e-commerce to improve online shopping experiences.
3. Simplifying on-pack messaging to provide clarity and build trust with "Clean Label 2.0".
4. Addressing ocean plastic pollution through recycled content and circular economy solutions.
5. Adapting packaging to changing shopper habits, like center-store offerings appealing to millennials.
Dairy is at risk of disruption from new entrants into the market. It is most at risk where consumers don't value it in their diet. But the example of cheese shows millennials are open to reengagement.
The document provides an overview of the confectionery industry in India. It discusses key trends like increasing health consciousness and snacking. It outlines that the market is dominated by multinational companies but domestic players are growing. The largest players include Cadbury, Nestle, and Lotte. Sugar confectionery remains most popular but gum is growing fastest. The market is expected to continue strong growth and chocolate popularity will increase further. Healthier options are a growing niche but price remains very important in India.
Module 15 Creating a Seniors Food Marketing Strategy.pptxcaniceconsulting
Pitfalls of Marketing & Branding to the Senior Market
Senior-market marketing often falls into the trap of depicting senior clients as frail, helpless, or inactive.
For example, a marketing study (2018) on people aged 65 and older in Japan, Germany and France found that 73% of the respondents feel that they are often stereotyped in advertising (e.g., being depicted as less autonomous).
This document discusses trends in the milk industry from 2013. It covers topics like health and wellness, sustainability, evolving consumer landscapes, and more. Some key points include that organic milk innovation has been slow, with only 12% of new milk launches in 2012 being organic. Consumers consider premium pricing reasonable for sustainability benefits like products being natural or local. Also, aging populations around the world present opportunities to develop products catering to the needs of seniors by promoting milk's natural health benefits.
This document discusses strategies for segmenting traditional trade grocery stores in Southeast Asia to maximize sales. It notes that while location attributes and performance attributes can help group stores, the best approach combines both store performance and physical attributes to develop a comprehensive sales strategy. Understanding shopper behavior, popular product categories in different markets, and the constraints of small store sizes are key to tailoring effective promotions and product assortments. A multi-lens view of the shop, shopper and shopkeeper is needed to build brands and drive sales across traditional retail outlets.
This document summarizes trends in the chocolate industry in 2013. It covers topics like sensory experiences with chocolate, health and wellness trends, individualism and customization, and how smart technologies are impacting the industry. The key points are that consumers are seeking novelty, experimentation, and natural/healthier options. They also value personalization and products tailored to their specific needs like allergies. Emerging technologies allow chocolate brands to creatively engage and interact with customers through mobile games and apps.
This document provides an overview of Mintel's 2024 Global Food and Drink Trends report. It identifies three key trends - "Trust the Process", "Age Reframed", and "Eating: Optimised". For "Trust the Process", transparency around food processing will be important as consumers seek to understand how processed foods fit into their diets. Brands will need clear communication around processing techniques. Minimally processed foods highlighting nutrition and sustainability will appeal to consumers.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Millennials, aged 16-34, make up a significant portion of the population and workforce. They are looking for clean, natural ingredients and transparency from food brands. They are active online shoppers and open to new brands. To reach them, brands should focus on mobile and social media, emphasize quality ingredients and ethics, and provide relevant content. As Millennials prioritize health and experience, the specialty food sector has opportunities to target and engage this demographic with innovative products telling an authentic story.
Millennials and the Speciality Food SectorClaire Brumby
I was invited to deliver a presentation at this year's Speciality & Fine Food Fair, the subject I decided on was 'Millennials'. Following a number of requests for the information here is my presentation.
Winning Shelf Space: Private Labels or FMCG Brands?Aranca
Higher margins provided by the Private Labels in comparison to established FMCG brands have augured well for the growth of Private Labels. This Aranca whitepaper is an effort to delineate the emergence of Private Labels and its impact on branded products in the FMCG sector.
Winning shelf space private labels or fmcg brandsAranca
Consumer preference for Fast Moving Consumer Goods based on quality and affordability, in the high inflationary markets led to the emergence of private labels across geographies such as Europe, China, India, and the Americas.
Agri-intelligence strategy provides in depth analysis of the issues that could derail the efforts of agribusinesses as they enter into the agricultural industry.
Sugar confectionery china - december 2014 - infographic overviewyuwanzi
The sugar confectionary market in China faces slowing growth and high fragmentation, leaving brands vulnerable. Companies are trying to alleviate this by selling more higher-end products and targeting specific consumer groups. However, the market remains highly fragmented, squeezing margins and hindering strong brand penetration. Online retailing offers opportunities to reach more consumers, improve communication, and reduce costs. Most consumers buy sugar confectionary for functional benefits or festivals and celebrations, indicating where companies could focus.
Similar to Turning Silver into Retail Gold - Whitepaper (20)
4. 2 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
WELCOME
Singapore is one of the “oldest” nations in Asia Pacific and
the silver generation accounts for 40% of the nation’s grocery
shopping, making it an extremely important segment for
the Consumer Packaged Goods (CPG) industry. On the
other hand, shopping environments and CPG products are
generally not designed with the elderly in mind, so their needs
are not met. This represents golden opportunities for both
manufacturers and retailers.
At Nielsen, we have identified approaches which have worked.
There is no secret formula when it comes to innovating and
catering to the silver generation. Manufacturers should look
to adapting packaging and product innovation to meet the
specific requirements of the aging consumers. Products
should be customized to satisfy their special nutritional and
other aging-related needs. Product packaging can be adapted
to ease their purchasing moments and product navigation.
Retailers should also adapt the four Ps – People, Place,
Promotion and Product, based on the desired needs to
encourage a conducive shopping environment which is
attractive to these mature consumers. Providing delivery
options will further sweeten the deal and win their
loyalty and wallets.
JOAN KOH
MANAGING DIRECTOR,
SINGAPORE AND MALAYSIA
JOAN KOH
6. 4 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
GENERATION VIP
Mrs Tan is not alone in her grocery shopping habits. The silver generation
plays an extremely important role in Singapore’s Consumer Packaged Goods
(CPG) industry. Currently consumers aged 55 years and above account for
40% of household grocery shopping for the nation1
and they are spending
more on groceries each year – growing at 18% while the younger generations
spend less.
With Singapore being one of the “oldest” nations in Asia Pacific, and the
65-year-olds projected to grow to 24% in 20302
, the importance of the silver
generation has been recognized by the Singapore government as seen from
the launch of the Pioneer Generation initiative in 2015 and the recently
unveiled $3 billion Action Plan for Successful Ageing3
. However, while the
growing importance of this generation is starting to be recognized, the CPG
industry at large continues to focus on the young and family demographics.
The silver generation faces a number of challenges when navigating the retail
landscape in search for products and services that meet their specific needs.
Nielsen undertook a specific study of the mature market to understand these
challenges and discover if their needs were being met by manufacturers and
retailers today.
8%
2004
12%
2014
24%
2030
forecasted
8. 6 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
PRODUCT RELATED
UNMET
NEEDS
Products with clearly
labelled nutritional
information
CALORIES
PROTEIN
SUGAR
SODIUM
TEA
**g
**g
**g
**g
咖啡
Products with
easy-to-read
labels
Local language
on packaging
67%
44%
30%
14. 12 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
INNOVATE TO WIN
HOW TO WIN THE HEARTS
AND CARTS OF THE
SILVER GENERATION
WHEN IT COMES TO ADVERTISING, SPEAK THEIR L ANGUAGE
GO FARTHER WITH THE SHOPPING CART
16. 14 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
SPOTLIGHT ON: PACKAGED FOODS & DRINKS
Senior grocery shoppers account for 51% of sales in the Health Supplement
categories. Examples include Chinese herbs & tonics, multi-vitamins & minerals,
and Essence of Chicken, which are all supplements for the elderly’s health
and wellbeing. Other “healthy” categories like soya milk, yogurt, hi-fibre and
wholemeal breads are also becoming popular as awareness of healthy eating
grows among senior shoppers in Singapore.
Traditional formats, such as Bar Soap and Roast/Ground Coffee have a larger
following from senior shoppers (52%), probably due to their familiarity with
traditional formats. These tried-and-tested formats are more important to the
senior shopper than other consumer groups.
Ready-to-eat items such as cakes and pastries are other examples of
categories that are more likely to be bought by senior shoppers (52%).
These categories, along with a few other food categories including bread, buns,
and biscuits are also growing fast among the elderly shoppers, who look for
convenience or “no cooking options” as well as satisfying sweet cravings
as their taste buds change.
While these categories currently satisfy the silver generation, opportunities
abound for companies who can address the unmet needs of these elderly
consumers. Innovation in food categories is required to address specific
aliments such as lactose intolerance, difficulty in chewing, and a poor appetite5
.
Manufacturers that take into account of these requirements and offer nutritional
healthy options are destined to win.
Categories which
the elderly shopper
contributes to the
majority of category
sales4
:
• Health Supplement
categories
• Traditional formats
within categories
• Ready-to-eat food
categories
51% 52% 52%
18. 16 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
Nostalgic packaging – Bigen Speedy Singapore
Hoyu, the Japanese hair coloring giant showcased an alternative
route to appeal to gray-coverage users. Bigen Speedy Hair Color
Conditioner is a popular hair colorant sold in Singapore. Its colorant
promises to cover grey hair in 5 minutes with the applicator comb.
Instead of featuring older talents, this product uses an eye-catching
and nostalgic-reminiscent packaging that resonates with mature
audiences, achieving a stable 14% market share in the Hair Colorant
category in Singapore7
.
Counter-stereotypical approach – Hoyu Men’s Bigen Japan
Another innovative approach from Hoyu showcased the idea of
“embracing aging” rather than “chasing youth”. Hoyu Men’s Bigen
Grey Hair is a hair colorant manufactured by Hoyu and sold in Japan.
Instead of covering grey hair with black, this product leaves the
impression of grey and provides a natural-looking, even-toned and
“attractive grey” hair. It endorses the belief that aging is nothing to
be ashamed of; and as a society we should embrace and enjoy aging.
While it is too early to see if it has been successful, it showcases
a liberating approach from the youth stereotypes of the past.
Capturing the affluent silver generation
Specialized premium innovation that caters to the more
affluent silver generation provides an even greater opportunity to
manufacturers. To effectively target the affluent mature shoppers,
ensure ready distribution in Convenience stores, Personal care stores
and Western Pharmacies as these channels are frequented more
by the affluent older consumers. Additionally, engage the affluent
mature audience online as they consume more digital content
than the less-affluent.
1 min 2 min 3 min 4 min 5 min
20. 18 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
GO FARTHER WITH
THE SHOPPING CART
People – Improve attentiveness of staff
“Attentive staff” is considered highly important by the elderly consumers, yet
difficult to come by. Few retail environments today have sufficient staff to
assist shoppers in need. In this new digital age of automation and self-service,
the mature shopper appreciates the personal touch and assistance that only
dedicated staff can bring. Stores that embrace this traditional service delivery
will win the “hearts” of the silver generation.
Place – Install benches in stores
Senior shoppers tire more easily, and often require a short rest during shopping
trips. Many retailers today do not have adequate benches in their stores to
address the mobility issues of this growing shopper demographic. Retailers that
provide “rest spots” with comfortable seats and wheelchair-friendly facilities
will enable mature shoppers to spend more time in store. For example, in the
United States, an increasing number of retail outlets are providing in-store
cafés which allow shoppers to rest and get recharged before continuing their
shopping journey. These retailers know that a “well-rested” shopper will stay
in store longer and have a greater likelihood of increasing their expenditure
in store!
Within the retail environment, there are many potential minefields for the mature consumers.
Retailers that address the unmet needs of the silver generation and tailor their service offering to this
growing and influential segment will win their loyalty and wallets.
22. 20 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
OLD IS GOLD
The world’s oldest population, Japan, is blazing the trail in actively exploring opportunities within
the silver segment. Aeon, Japan’s largest supermarket chain, recognizes the elderly consumers as
an extremely important source of growing revenue for the future and has taken direct actions to
respond to the needs of their senior shoppers.
Welcome to Aeon Mall Funabashi, a shopping mall specifically targeted at the silver segment.
Besides shopping, senior citizens can access medical facilities, partake in one of the many
leisure activities ranging from calligraphy lessons to hula dancing and even find love through the
shopping centre’s “Begins Partner” programme. Aeon launched a trial, round-trip free bus service
to transport people from their homes to the local Aeon supermarket. This initiative has been
well received as it not only reduces the physical hassle of getting to the shops for the elderly, but
has also become an important social networking experience as people anticipate meeting and
interacting with their neighbors during the bus ride. Aeon has indicated that the financial services
partner it collaborates with in their elderly-friendly mall has seen 20% more consultations as
compared to a conventional bank branch.
With one in four Singaporeans falling into this demographic by 2030, Singaporean retailers can look
to Aeon’s playbook, and continue to explore innovative ways to serve the rising silver generation.
24. 22 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
Joan Koh is the Managing Director of Nielsen Singapore and Malaysia, leading
the entire portfolio of the Company’s business including Retail Measurement,
Consumer Insights, Media, Innovation and Marketing Effectiveness. She
has close to 20 years of experience in the information and insights industry,
assuming roles across various industry verticals – FMCG, Financial Services
and Retailers.
Joan was appointed to Managing Director, Singapore in 2010 where she has
successfully brought about a number of significant developments in the
business. Under Joan’s leadership, Nielsen Singapore has seen remarkable
growth of multi-country business – better helping our clients getting connected
and closer to their consumers. She has invested and effectively leveraged on
talent diversity to give Nielsen Singapore the edge to become a successful
international/regional research hub.
Joan also assumes Presidency of Market Research Society of Singapore (MRSS)
and is an experienced speaker on consumer insights and market trends.
ABOUT THE AUTHOR
JOAN KOH
MANAGING DIRECTOR,
SINGAPORE AND MALAYSIA
26. 24 TURNING SILVER INTO RETAIL GOLD | MARCH 2016
FOOTNOTES
1. Based on Nielsen Singapore HomeScan Panel year ending June 2015
2. http://population.sg/whitepaper/resource-files/population-white-paper.
pdf http://www.straitstimes.com/singapore/singapores-population-
could-hit-69m-by-2030-0 The official forecast from Singapore
Government for elderly citizen in 2030 is done for people aged 65 and
above; however in this paper we define the silver generation as people
aged 55 and above
3. Straits Times article:
http://www.straitstimes.com/singapore/singaporeans-aged-65-and-
older-form-131-per-cent-of-citizen-population-as-society?xtor=CS3-18
4. Based on Nielsen Singapore HomeScan Panel year ending June 2015
5. Health Promotion Board, Dietary Guidelines for Older Adults:
http://www.hpb.gov.sg/HOPPortal/health-article/HPB042201
6. Based on Intage Data for Japan hair care category, year ending June
2015 vs. year ending June 2014 for the volume sales of Pantene Extra
Volume/Natural Care
7. Based on Nielsen Retail Measurement Services Data of Singapore hair
colorant category, for year ending July 2015 for the unit sales market
share of Bigen Speedy
8. Infants are defined as children under the age of 2. Singstats, Census of
Population 2010
9. http://www.straitstimes.com/singapore/majority-of-singapore-seniors-
are-web-savvy-says-global-study