The Hispanic community is growing day by day. This Hispanic Heritage Month, discover how to reach the community by harnessing the power of contextual advertising and magnifying the impact of your advertising efforts.

1. Driving Resonance with the Hispanic
Consumers with AI

2. 62.65 million
20% of the U.S. population is Hispanic,
and they are the largest minority in the
country. Hispanic community is not just
a minority community anymore!
11.9 Million
Number of US Hispanic
Households
Community Growth
Hispanics will contribute
59% of growth among
millennials and 62% growth
among A18-49
Hispanic Population Growth is U.S

3. $2.8 trillion
Hispanic Community is the second largest minority group in the US, contributing a remarkable
$2.8 trillion, equivalent to 13% of the country’s GDP as of 2020.
Souce: eMarketer

4. The Hispanic consumer
thinks your brand
doesn't care…
According to the Hispanic Marketing Council
only 6% of total industry investment is spent on
targeting the Hispanic community. What’s more,
78% of Hispanic consumers don’t believe
brands adequately target them.
Source: Iterable

5. So, How to Reach
Hispanic Consumers
Year-Around

6. "Because the Hispanic
audience in the US
encompasses a range of
linguistic preferences,
cultural ties, and
generational nuances,
marketers need to
understand that there’s no
“one-size-fits-all” solution.”

7. Understand
Hispanic
audiences
before creating
your strategy
01

8. Before you can target this audience, you need to understand exactly who you’re looking for. The
Hispanic audience is a complex tapestry woven from a rich blend of cultural backgrounds, languages,
and different generations. In other words, Hispanic is not a race; its classification is based on
language, country of origin, and cultural background. It also includes people of all races.
Celebrities
Charismatic celebrities and influencers
are especially appealing, and the right
endorser can help you introduce your
brand or products to Hispanic
consumers.
Music & cultural
affinity
Find ways to relevantly position
your brand or products in a context
that fits the cultural backdrop and
match that with a culturally
appropriate soundtrack.
Family
For U.S. Hispanics, family is huge. But you
cannot have a one-size-fits-all approach to
family scenarios in your ads. Look for specific
moments that truly touch their hearts and
you can boost ad enjoyment and persuasion
scores.

9. Use AI to Find &
Target the Right
Audience for
You
02

10. Common Challenges with Multicultural Targeting
There are some challenges targeting
US Multicultural audiences
To name a few:
● Overall targeting and data limitations
● Ethnicity and race targeting is sensitive
● Lack of scale across segments
● Metadata is not accurate enough
● Contextual solutions are vintage, not built
for today’s needs

11. How Our AI Technology Achieve Granular Level Targeting?
Mirrors AI uses a combination of contextual signals to reach your most relevant consumers at the right moment.
+
Personas
Using demos, cultural signals, core values, and
content preferences, we analyze 20+ languages
and entertainment choices (e.g. Telenovelas,
movies) in Spanish, English & Portuguese
Passion Points
The activities and areas of life of people having deep
interest & prioritize when spending their time, money,
and attention. Eg-Family,Emotions, Sports, Music, Food,
Important Dates
+ =
Frame by frame analysis that detects different trigger points defined by
the personas and passion points, then places relevant ads in the right
place at the right moment.
By analyzing each video in detail,
MIRRORS AI monitors both the
visual and audio components,
enabling you to create tailored
triggers for specific visual or audio
cues with unparalleled accuracy
and scalability, leaving no room for
errors.
Boolean Logic Granular Targeting
Face, Text &
Audio
Detection
Scene & Logo Detection Face & Object Detection
AND + OR

12. 4
10-15% Exceeds
Average VTR
Benchmark
3
25-35% Brand
Awareness Lift
2
1.5-2X stronger ad
recall, increased
purchase intent
1
1.4-2X better
engagement
What Does This Mean for Your
Brand?

13. It’s clear that U.S. Hispanics are a massive force, driving the economy and influencing the
future. As the fastest growing adtech company in the U.S., Silverpush has the products
and capabilities to help brands engage with America’s growth engine in-culture, in-
language and across touchpoints. From unparalleled frame-by-frame in-video context
detection to our successful multicultural ad campaign, Silverpush is investing and
transforming its business to make it easy for brands to reach its audience, enhance your
buys, and engage the community.
Learn more about how Silverpush can help you seize the ultimate opportunity for brand
growth at silverpush.co.
Thank you!