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Zooppa crowdsourcing videos


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Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.

Published in: Business
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Zooppa crowdsourcing videos

  1. 1. Use of Video in Social Media <br />By <br />Wil Merritt, CEO, Zooppa<br />1<br />
  2. 2. crowdsourcing brand advertising<br />Engagement advertising: online, print, video<br />September 23, 2010<br />
  3. 3. crowdsourcing brand advertising<br />Engagement advertising: online, print, video<br />September 23, 2010<br />
  4. 4.<br />Wil Merritt, CEO | Arik Abel, Partnerships<br />Whatdo you think of crowdsourcing?<br /><ul><li>Creative genius or mediocrity?
  5. 5. Cutting edge or risky?
  6. 6. Practical or experimental?</li></li></ul><li>5<br />Crowdsourcing: successful model for creative industries <br />
  7. 7. Super Bowl 2010 user-generated Doritos TV ad<br />6<br />
  8. 8. From a downloading culture to an uploading culture<br /> Today’s consumers are:<br /><ul><li> More participatory
  9. 9. More social and communal
  10. 10. More transparent
  11. 11. More playful
  12. 12. Always on</li></ul>Source: G. Kay, Goodby Silverstein <br />7<br />
  13. 13. Proactive in the conversation<br /><ul><li> User-generated branded content is a conversation that already is going on
  14. 14. Like Twitter & Facebook conversations, but a “visual conversation”
  15. 15. Gives creatives a moderated, brand-safe, fun and engaging way to create</li></li></ul><li>World’s largest source of user-generated advertising<br /><ul><li>Crowdsourcing the art of brand advertising
  16. 16. Engages customers and target audiences
  17. 17. Zooppa creative community of 80,000 members
  18. 18. Fast, fresh, fun ads created to your brief
  19. 19. We make it easy, inexpensive and 100% on-brand</li></ul> Examples of Zooppa user-generated print ads<br /> Mini, Jones Soda, HTC, Best Western <br />
  20. 20. Recent Zooppa campaigns featured in…<br />10<br />
  21. 21. Crowdsourcing video = powerful engagement<br /> Leveraging passion<br />Creative ad contests for awareness + engagement<br />Viral Booster delivers social media multiplier<br /> Brand<br />Compelling themes deliver key messages<br />Attractive awards: high-quality, authentic ads for w.o.m. sharing<br />11<br />
  22. 22. 12<br />Examples of user-generated video ads<br /><br /> Photo: Lars Brenna<br />