MusicSynk - Sync Rights Organization Onsite

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The document discusses problems with the current system for licensing music for synchronization (sync) uses like TV, films, and ads. It is a lengthy, costly process involving many steps and parties. The proposed solution, MusicSynk, aims to create an online marketplace to make sync licensing more efficient, transparent, and empowering for content owners and music supervisors. It would function like Kayak for finding the best sync licensing deals. The document also provides context on copyright income sources and typical sync licensing rate ranges.

Business Technology

Overview Presentation
Your Copyright, Your Terms, Your Income.

Wednesday, September 26, 12 1

The Problem
Sync Licensing for quality music content is managed using 20th Century Tools.

8+ Weeks, 40+ Steps
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 +
+ + + +@+ +@+ + +@+
@ + +@+ + +@+ + +@+ +
+ + +@+ + + + +@+ +
+@ + +@+ + + { every song is different }

No marketplace & exchange Costly resources & time
Lack of control Zero Transparency
Missed revenue Frustrated Users

Wednesday, September 26, 12 2

The Problem
Actual sync license in progress. 75+ Instant message windows open.

Wednesday, September 26, 12 3

The Solution
A next generation sync licensing network that empowers premium content owners and
music supervisors by creating a digital marketplace and exchange for deal transactions.

MusicSynk addresses the inefficiencies, costs and complexities of securing
synchronization licensing rights for television, advertising, gaming, online, trailers and film.

It’s Kayak for the Sync Licensing World
Wednesday, September 26, 12 4

Music Licensing 101, Copyright Income
Performance
• Radio Performance
• Streaming Royalties

Mechanical
• Physical CDs
• Digital Downloads

Sync
• Film & TV
• Advertising
• Gaming
• Online

Wednesday, September 26, 12 5

Sync Rate Ranges
400,000

320,000

240,000

160,000
$5K = Avg. Sync License

80,000

TV/Cable
0 Gaming
Film
Advertising
Sync Pricing Ranges Average
Wednesday, September 26, 12 6

Income Gap
1
Units Moved to Earn
$5,000
sync license

Examples:
2,000
cd sales

10,000
digital downloads

1,000,000
on demand
streams

2,000,000
internet radio plays
Digital Music News 2012 Infographic

Wednesday, September 26, 12 7

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