The document discusses how online shoppers can feel overwhelmed by too many options when shopping online and may abandon purchases to find better prices elsewhere. It proposes a shopping tool that allows users to save items from multiple sources in one place for comparison and eventual purchase. This integrated shopping experience is meant to help different types of shoppers, from those who browse quickly to those who do thorough research, complete purchases by tracking items in one centralized location. Monetization strategies for the tool include in-app ads, affiliate marketing, and selling aggregated user data.

3. Web shoppers are a demanding bunch, and are likely
too overwhelmed with too many options, head for a
competitor or abandon their purchase all together.
One of the top reasons online shoppers are afraid to
complete their purchase is because they feel that there
might be a better price out there or later.
Most shoppers have an integrated process; leveraging
both traditional and digital touchpoints is most effective

4. For the Distracted Shopper: One-click bookmark to save all the items you browse but
forget about in 6 seconds -- all in one place.
For the Determined Shopper: Research away! Drop your favorite on AND offline items
in one place so you can compare, contrast and purchase at the perfect time, place and
price.
For the Active Shopper: Turn your hours of window shopping and online browsing into
something you can actually hold, wear or snuggle with. Automatic reminders help you
cross over to the finish line.
For the Methodical Shopper: No distractions, no gimicky marketing messages – just a
place you can drop all those perfect matches in one place and practically make that
purchase.
Wish list Shopper: That dream can turn into reality! Your favorite fashion, design,
woodworker bloggers’ items can now be tracked, followed and purchased.

11. iOS and Android application framework
Schema.org HTML micro data
Product catalog web service APIs (where possible and in the future)

12. In App Ads: Re-targeting
Featured Related Items Brands/Stores can support
Sell user data
- Where consumers are purchasing?
- What they are purchasing?
- Online and offline attribution?
- What are customers’ price points?
Click through affiliate marketers