MRXCloud is a cloud-based marketing technology platform for consumer insights and brand engagement. Now you can obtain fast responses to support your daily marketing decisions, easily, cost-effectively, at anytime, anywhere. It offers a full range of applications – combining the power of social and mobile technologies – that we built from the ground-up. Every app works seamlessly together, unlike poorly integrated systems.

2. eCLabs 2015 – All rights reserved.
We are eCGroup - a leading provider of marketing technology solutions for empowering brands through effective
consumer knowledge and collaboration. It possesses a network of leading companies in the following disciplines:
The group is headquartered in Miami-USA, has offices in Brazil and through out Latin America, and operates
through its business units: eCGlobal Solutions, eCMetrics and eCLabs.
Consumer Insights
Social Media Analytics
Online Communities
Digital Marketing
Digital Research
Online Panels
Gamification
Data Fusion & Visualization
Who are we?

3. eCLabs 2015 – All rights reserved.
About eCLabs
Founded in 2014, eCLabs started as a spin-off of eCGlobal Solutions technology division. With the
goal of helping Marketing innovate and run more profitable and productive practices, eCLabs is quickly
becoming a leading provider of cloud-based marketing technology solutions for Fortune 500
companies.
We build technology with a view of the business generated from our extensive experience in
marketing, media, and market research for more than 14 years. We have proprietary solutions to
support consumer insights and brand engagement programs in innovative ways, with a focus on
improving the results and competitive advantage to our customers.
Our MRXCloud.com platform, that integrates mobile and social technologies with big data analytics,
has attracted marketing, market research and consumer insights professionals around the world.
From our Miami headquarters, as well as our offices in Brazil and Mexico, we maintain over 1.5 million
consumers in our cloud-based platform and have carried hundreds of projects from our clients
worldwide.

4. eCLabs 2015 – All rights reserved.
What makes us UNIQUE?
Technology Creative Analytics
INNOVATION

5. Empowering Brands through Customer Knowledge & Collaboration

6. eCLabs 2015 – All rights reserved.
A Full Suite, Ready When You Need It.
MRXCloud is a cloud-based marketing technology
platform for consumer insights and brand engagement.
Now you can obtain fast responses to support your
daily marketing decisions, easily, cost-effectively, at
anytime, anywhere.
It offers a full range of applications – combining the
power of social and mobile technologies – that we built
from the ground-up. Every app works seamlessly
together, unlike poorly integrated systems.

7. eCLabs 2015 – All rights reserved.
Advantages &
Benefits
It all starts with delivering better and faster answers
for agile marketing practices.
An easy-to-use software MRXCloud brings a
relentless commitment to making your marketing
successful.
We help you optimize your marketing initiatives,
and the process of insights generation and
knowledge curation – so you can focus on the
strategic knowledge to support your business
decisions.

8. eCLabs 2015 – All rights reserved.
Modern Technology
That Grows
With You
MRXCloud is built on the same open, modern
technology that powers the leading websites you
use daily.
It gives you the freedom to work anywhere, from
any kind of computer and on any browser you
choose.
You can access your account how, when and where
you want, so it’s easier for you to grow and adapt
with the system, based on your own needs.

9. eCLabs 2015 – All rights reserved.
Easy by Design
(Work
Faster and Smarter)
MRXCloud applications have been designed to
simplify the way marketing research practices
operate.
Our solution helps you reduce the wasted actions
and back and forth between apps, with intuitive
design that makes sense.
From community management to big data
analytics, we have created a modern system that
combines style and substance to make running your
consumer insights and brand engagement programs
more enjoyable.

10. eCLabs 2015 – All rights reserved.
Optimized
Performance
MRXCloud’s comprehensive suite of software
solutions gives you the tools necessary to optimize
performance.
With cutting-edge community management,
mobile surveys, live discussions, advanced router,
project management, social media listening and
data visualization tools fully integrated into the
platform, it’s never been easier for you to
maximize efficiency, improve the data quality and
gain richer and faster insights to support your daily
business decision needs.

12. eCLabs 2015 – All rights reserved.
Brand Performance
Metrics & Analytics
Our Brand Performance Model

13. eCLabs 2015 – All rights reserved.
Our Tools
Experiences Insights Analytics
• eCBrand Community
• eCInside Community
• eCSurveys
• eCDialogues
• eCListening
• eCTracking
• eCView (Data Fusion
&Visualization)
Engagement & Collaboration
Quant. & Qualit. Research
Instant Customer Feedback
•eCInstant
Performance

14. eCLabs 2015 – All rights reserved.
Our Tools
Build strong relationships, empowering
social collaboration with your customers,
allowing them to interact to each other
and with your brand. This way you can
listen and learn.
BUILD ENGAGE
Use our crowdsourcing and gamification
tools to boost brand engagement,
collaborate and co-create with your
target audience, members of your own
communities, or from our global social
network.
LEARN
Gather consumer data and customer feedback
faster, smarter and much cheaper than with
traditional surveys, gaining actionable insights
to support your daily business decisions.
For Agile Maketing Practices

15. eCLabs 2015 – All rights reserved.
eCForce
Enabling Vibrant Online Communities
eCForce puts you in control of your data
and gives your customers a community
where they can talk to each other, and to
you, and you can really listen and learn.
eCForce, our in-the-cloud, cost-effective,
DIY software, is fast, easy to use, and
combines the power of gamification, and
mobile and social apps, all in one platform.

16. eCLabs 2015 – All rights reserved.
eCInstant
Actionable Insights
eCInstant® is a platform to generate valuable
actionable insights through greater interaction
and collaboration between brands and
consumers, in real-time.
The platform allows brands to interact directly
with segmented consumers, posting questions,
creating quick surveys, activities, off-line
missions, or ongoing dialogues through mobile
devices.

17. eCLabs 2015 – All rights reserved.
Agile Research & Data Collection

18. Customer Story HBO

19. eCLabs 2015 – All rights reserved.
HBO MAX VIP

20. eCLabs 2015 – All rights reserved.
HBO MAX VIP

21. The Power of
Gamification

22. eCLabs 2015 – All rights reserved.
What is Gamification?
At the most fundamental level, gamification is the use of game
mechanics and dynamics, in non-game contexts, to drive behavior &
results.
The logic is simple. People love to play games. But in everyday
life, we are often presented with activities we hate, whether it is
boring chores or stressful works.
Gamification is the process of introducing game mechanics
and dynamics into these abhorred activities to make them
more game-like (i.e. fun, rewarding, desirable, etc.), so that
people would want to proactively take part in these tasks.

23. eCLabs 2015 – All rights reserved.
What is the average age of a gamer?
(go Google for answer!)

24. eCLabs 2015 – All rights reserved.
DESIGN PRINCIPLES + SYSTEMS + PROCESSES
INFLUENCE
ENGAGE
MOTIVATE
INDIVIDUALS GROUPS
DRIVE
BEHAVIOURS
DESIRED OUTCOMES
It is about changing behavior. Gamification describes a series of design principles,
processes and systems used to influence, engage and motivate individuals, groups and
communities to drive behaviors and effect desired outcomes.
SO WHY GAMIFICATION?
COMMUNITIES

25. eCLabs 2015 – All rights reserved.
Game Elements
Game
Mechanics
Game Design
Principles
Gaming
Psychology
Game
Dynamics
Collaboration Competition Exploration Interaction

26. eCLabs 2015 – All rights reserved.
“Gamification does not turn an application
into a game. Instead, it makes it
feel like a game.”

27. eCLabs 2015 – All rights reserved.
“People like games because they
trigger emotions”
FrustrationExcitement Sense of AchievementAmazement Happiness

28. eCLabs 2015 – All rights reserved.
WHAT ARE GAME MECHANICS?
They are principles, rules, and/or mechanisms that govern
a behavior through a system of incentives, feedback, and
rewards with reasonably predictable outcome.
There are many game mechanics, and new ones are being
discovered and constructed by game designers every day.

29. GAME MECHANICS
 Points System
 Badges
 Levels
 Status
 Leader board
 Social Currency
 Quiz
 Challenges
 Bonuses
 Discovery
 And More...

30. Game dynamics use positive feedbacks (e.g. points, badges,
status, progression, customization, surprises, social factors,
etc.) to build up the users’ motivation.
Game dynamics place triggers in the path of motivated users
when they feel the greatest excess in their ability. That is,
triggers that prompt the user for action are designed to bring
about the convergence of motivation, ability, and trigger all at
the same moment.
WHAT ARE GAME DYNAMICS?

31. Game mechanics and game dynamics are effective drivers and
manipulators of user behavior. They are able to positively influence
human behavior because they are designed to drive the players
above the activation threshold and then trigger them into specific
actions. And that is why gamification can turn chores into
something fun and enjoyable.
Successful gamification needs to adapt with people’s skill and find that
fine line between certainty and uncertainty, a state of optimal intrinsic
motivation.
GAME MECHANICS + DYNAMICS => SUCCESSFUL GAMIFICATION

32. Thank you!

33. eCLabs 2015 – All rights reserved.
Contact Us
adriana_rocha@ecglobalsolutions.com
+1 786 269-0377 (ext 301)
@adricrocha