This magazine aims to highlight the lives of everyday successful people rather than celebrities. It will showcase different lifestyles and the latest fashion trends for men and women. The eco-friendly magazine will be published monthly on recycled paper. It seeks to gather a group of people to portray a positive vision of life and influence others. The goal is to demonstrate how anyone can achieve success through reality-based stories.

1. Chenay Mitchell and Dmitri Walker

2. This magazine was designed to knock out celebrity media and start bringing the lives of successful everyday individuals to our audiences attention. We will show different lifestyles of people from all backgrounds. The magazine will also hold some of the latest fashions in street wear for both men and women. The magazine will be published on a monthly schedule. In keeping with the natural element of the magazine, it will be an eco friendly magazine that is produced from recycled paper. The Brands image is a group of people gathering together to show reality of life and put a positive influence out there for those who follow behind them.

4. This brand should be introduced by a corporation in order to send a more positive message to readers. Our goal is too show the reality of success and how anyone could achieve their goals. Our business opportunity is to sell the product in order to show people to the real world and true meaning of success. · Target Audience- The target audience is a multi-cultural group of individuals ranging in age from 18-35. · Brand Essence- Eco friendly magazine produced to show the positive aspects of life for real and independent people · Brand Promise- The only magazine that stays loyal to the reader and displays the reality of life and success. · Brand Personality-positive, happy, honest, truthful, loyal, effective, motivating, natural, eco friendly

5. Males and Females between the ages of 18-34 The magazine is all about trying to get people away from artificial reality. Trying to keep people focused on themselves and not the media. Introduced to people to reality. By advertising the magazine we would start with free samples by giving them away at certain big locations. For example, colleges, malls, and big parties. For the magazine there will be promotional parties. The target market for promotional parties will be college students. When the magazine is given out there will be a free trial if the consumers want to buy monthly issues of the magazine.