Data Management: a Regulatory, Industry and Producer Panel - Moderator: Ms. Kathryn Britton, Senior Director, Where Food Comes From. Panelists Mrs. Jill Wagner, Contract Manager, GlobalVetLINK; Mr. Roger Koberstein, Koberstein Farms; Dr. James Averill State Veterinarian, Michigan Dept. of Agriculture, from the 2018 NIAA Annual Conference, Livestock Traceability: Opportunities for Animal Agriculture, plus the Traceability and the Real World Interactive Workshop, April 10 - 12, Denver, CO, USA. More presentations at https://www.youtube.com/channel/UCeUDeS810OcOfuEYwj1oHKQ

1. Koberstein Farms
Colorado Angus Beef.com
Roger Koberstein
Holyoke, Colorado

2. Full Traceability
From Birth to the Plate

3. Data Collected
• Calf Data
• Feedlot and/or pasture Data
• Harvest Data
• Restaurant Data and Meat Sale Data
• Show animals

4. Benefits of Full Traceability
• Economics – Since 2008/09 (10% increase per
year of demand for beef animals)
• Customer – Consumer satisfaction
• Tracking of genetics – Which animals are truly
the best from birth to plate.