1. What MICE Planners Want
MICECON 2013
Philippine MICE Conference
Daveo City – March 2013

2. Understanding Exhibitions

3. Exhibitions and GDP
SQM GDP SQM GDP
Country Country
Rank Rank Rank Rank
1 China 1 8 Thailand 8
2 Japan 2 9 Malaysia 10
3 HKG 9 10 Singapore 11
4 Korea 5 11 Indonesia 6
5 India 3 12 Philippines 12
6 Australia 4 13 Vietnam 14
7 Taiwan 7 14 Pakistan 13
3

4. Understanding Associations

5. Conventions have Almost Nothing in Common with Tourism
Tourism Conventions &
Exhibitions
Participants Tourists / Fun Business / Networking /
Learning
Decision Destination Appeal Facilities / Business
Criteria Links / Market Issues
Distribution Agents / HQs / AMCs
Wholesalers / GDS
Marketing Strategic / Marketing Tactical / Sales
Oriented Oriented

6. Comparing Supply Chains
Tourism Hotels, Restaurants MICE
Attractions, Retail, Tours,
F&B
PCOs
 Registration
EMCs  A/V & IT
PEOs  Entertainment  Catering
DMCs
 Stands  Staging  Florists
 Tours  Drayage  Designers  SI
 Transport F&E  Production  Speakers
 Team building  Cleaning  Rigging  Security
 Social programs  Marketing  Special effects  Venues

7. Economic Impact Comparisons
Micro Direct Spending
Economic Tourism Employment MICE
Tax Revenues
World Stage  Innovation & investment – media
Networks  Business, trade and research links
Exports  International markets
Macro Access  Technologies and ideas
Economic Knowledge  Professional expertise

8. Why are Associations Vital for Asia?
 Economic and Social Transformation
o Continuing education
o Development of trades and professions
 Global Economic and Intellectual Engagement
o Trade links
o Investment
o Research links
o Knowledge transfer

9. Asia is leading the world’s growth in international conventions
6000
CAGR*
5000
6.5% Europe
4000
9.4% Asia/Pacific
3000
2000 5.5% North America
1000 9.0% South America
0 7.7% Africa
1.4% Other
Source: ICCA (2012)
* CAGR: Compound Annual Growth Rate

10. Key Convention Trends and
Business Drivers

11. Generation Change
Members  Different expectations
 Different learning modes
 Different world view
Associations

12. Globalization
 More Asian meetings

13. Relevance
 Global leadership and expertise
 New R&D
 Technical tours

14. Trust in Capabilities
 Arrangements
 Attendance
 Meetings industry know-how

15. Battle for Audience
 Audience vs. Members
 Extended Reach
 Brand

16. Professional Supply

17. Measured Outcomes
 Lower investment
 Reduced costs
 Subvention
 Sponsorship
 Higher results
 Members
 Brand
 Profits

18. Dependable Outcomes
 Risk adversity

19. Safety & Security

20. Decision Making
 Familiar Business Practices
 Good coordination

21. CSR
 Making a difference
 Advancing cause

22. Understanding Corporate Meetings

23. Why Corporations Meet

24. External Meetings
User Groups End User
Product Launches Delivery
Outlets
Incentives
Distribution Shipping
Sales, marketing, branding
Assembly Sellable Products
Managing
Relationships
Manufacturing Components
Raw Materials Commodities
Supply Chain

25. Internal Meetings
Primary Activities
Service Planning
Sales Meeting
Marketing & Sales
Training
Executive Retreat
Outbound Logistics Teambuilding
Operations AGM Incentives
Inbound Logistics Multi-Nationals
Value Chain
(Michael Porter)

26. Key Corporate Trends and
Business Drivers

27. Cost Reduction
 Closer to home (shorter lead times)
 Fewer
 Smaller
 Shorter
 Procurement
 Commoditization
 Consolidation of services
 Higher services at lower costs

28. Perceptions
 Government and
shareholder scrutiny
 Content more
businesslike
 Cheaper is “Chic – er”
 Not frivolous
 CSR

29. ROI
 Lower investment
 Higher results
 Extending communications outside the building
 Accountability
 Measured outcomes

30. Decision Making
 Executive involvement
 On-line planning tools
 Easy arrangements
 Outsourcing
 Tech-sourcing
 Efficient staging

31. Safety & Security

32. Globalization
 More Asian regional meetings

33. Demographics
 Generation change management
- Needs, preferences, expectations
- Technology
 Multicultural
 More women

34. CSR
 Making a difference
 Advancing cause

35. Consulting the World’s Business Events Industry
Thank You
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